I think this course is much better than the Digital Media and Marketing Principles course. It gives us the opportunity to create our own digital marketing strategies and the reasons behind our choices
great course gave a whole new insight on this part of the course I will highly recommend to others . the instructor teach it very clearly and the examples are really applicable. Learned a lot from it!
by Uliana K•
I liked the course, very good , and brief essentials to the Digital Marketing, covering all aspects of it.
I would like to see more connection of the expert interviews to the actual themes of the lectures and none information from the interviews was included into the quizzes, so it was not really motivating to watch them knowing they are not covered in the quizzes.
by PRIYANKA V•
When I started the course i was felling very bored because of lengthy videos but eventually I enjoyed it. It is a very good course with detailed knowledge and understanding of the social media marketing. There were many things which I don't know but this course helped me alot.
by Pascoal G M•
Muito bom para iniciantes, diria que excelente. Para quem já tem um pouco de bagagem, sugiro focar na bibliografia e nas recomendações de textos. Printei vários slides para usar em apresentações.
by Hoang T H•
That greatt!The course helped me systematize the process of creating a media strategy in the digital age. Thanks to the University of Illinois faculty and the Coursera course team.
by Han Z•
by Armando C•
It's a great course to understand the basics of Digita media platforms and their metrics.
by Suger W•
I really like it，however, I did not gain the certificate after I finished all my work.
by Ahmad R•
by Marc S•
The instuctor is knowledgable and interesting. Unlike many other coursera courses, there are no practice quizzes in this course. Those practice quizzes in other courses were very useful to me personally as they reinforced the individual lessons from each module and served as a good punctuation between videos.
Peer review assignments without incentive to give truthful grading almost beg students not to read the work of their peers. I had a peer give me a barely passing grade on work that clearly checked every grading rubric. Either fix the grading or don't let peers grade people they did not work with. Had all of my reviewers shared the laziness of that one, I would not have passed this course.
by Rishabh g•
I do not understand that even after completing the entire 6 courses i Specialization, I am unable to access the Capstone. And there is no help available at all.
Rest of the things are good in the course. Excellent faculty and material.
Suggestion: we should add as an activity- A blog/article writing to be published on Coursera page.
Hands-on exercise is must for a website. Eg. Design and run a campaign.
by Pascal W•
This class was tedious. While the information is insightful and valuable, the professor is reading off a script through entire lectures without providing real-life examples that connect with the audience. Nonetheless, I still recommend this course as it takes a deeper dive into Digital Media and Marketing Strategies.
by DANNI C•
Full of theories without enough examples / practices / quiz. Very disappointing. Unattractive at all.
quiz very hard
by K K G S•