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Digital Media and Marketing Strategies に戻る

イリノイ大学アーバナ・シャンペーン校(University of Illinois at Urbana-Champaign) による Digital Media and Marketing Strategies の受講者のレビューおよびフィードバック

4.6
2,713件の評価
641件のレビュー

コースについて

The proliferation of digital technology gives businesses an unprecedented and diverse new set of tools to reach, engage, monitor, and respond to consumers. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following “Digital Media and Marketing Principles,” this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication. You will be able to: - Adopt a holistic and integrated approach to digital marketing planning - Develop a purposeful content marketing strategy to achieve your business and marketing goals - Effectively mix paid, earned, owned, and shared media channels to discover, reach, and engage your customers - Critically evaluate the role social media platforms play in viral and influencer marketing campaigns - Evaluate and measure the success of digital marketing campaigns - Identify and manage risks in digital marketing This course is part of Gies College of Business’s suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

人気のレビュー

GC
2020年12月20日

great course gave a whole new insight on this part of the course I will highly recommend to others . the instructor teach it very clearly and the examples are really applicable. Learned a lot from it!

JJ
2020年8月30日

I think this course is much better than the Digital Media and Marketing Principles course. It gives us the opportunity to create our own digital marketing strategies and the reasons behind our choices

フィルター:

Digital Media and Marketing Strategies: 251 - 275 / 636 レビュー

by Vicha R B

2018年5月23日

great course so far, thank you.

by Precious G

2021年3月2日

Something new and challenging.

by Neeru J

2020年11月19日

feeling proud by learning this

by Alvin B

2020年10月21日

Thanks I learn a lot on this..

by Harriet M L

2020年10月3日

Fantastic and very educational

by Bijay P K

2020年5月22日

Very Helpful to enhance career

by Annamalai

2019年7月24日

great place to lear and lead.

by Jose S

2016年9月12日

Nice teacher, course was nice.

by Magda T

2015年12月4日

Brilliant I really enjoyed it!

by Eslam O

2020年9月14日

THANK YOU FOR PERFECT CONTAIN

by Рацеева С С

2019年4月8日

Great course. Thanks , Mike !

by TAMER U

2020年11月2日

It's excellent. thank you :)

by Aayushi G

2020年10月27日

Really good and Informative.

by Julia B

2018年10月25日

Really great basic overview!

by Randy O B

2018年8月30日

Great course for development

by Лещин М

2018年7月30日

Very interesting and useful!

by Tara M

2017年12月14日

really clear and informative

by Yining L

2017年11月3日

Insightful and very helpful!

by Mohamed S B

2017年10月20日

This course benefit me a lot

by Walid H M

2017年1月31日

nice and informative course

by Marco M

2020年4月19日

Awesome!!, 100% Recomended

by Alexandre R

2019年8月27日

Excelente curso. Recomendo

by Omar S O

2019年3月17日

I highly recommend it!

Omar

by Kimmo S

2020年9月5日

Very educational! Thanks!

by Oluwafemi A

2020年5月7日

A very insightful course.