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Digital Media and Marketing Strategies に戻る

イリノイ大学アーバナ・シャンペーン校(University of Illinois at Urbana-Champaign) による Digital Media and Marketing Strategies の受講者のレビューおよびフィードバック

4.6
2,816件の評価

コースについて

The proliferation of digital technology gives businesses an unprecedented and diverse new set of tools to reach, engage, monitor, and respond to consumers. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following “Digital Media and Marketing Principles,” this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication. You will be able to: - Adopt a holistic and integrated approach to digital marketing planning - Develop a purposeful content marketing strategy to achieve your business and marketing goals - Effectively mix paid, earned, owned, and shared media channels to discover, reach, and engage your customers - Critically evaluate the role social media platforms play in viral and influencer marketing campaigns - Evaluate and measure the success of digital marketing campaigns - Identify and manage risks in digital marketing This course is part of Gies College of Business’s suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

人気のレビュー

GC

2020年12月20日

great course gave a whole new insight on this part of the course I will highly recommend to others . the instructor teach it very clearly and the examples are really applicable. Learned a lot from it!

JJ

2020年8月30日

I think this course is much better than the Digital Media and Marketing Principles course. It gives us the opportunity to create our own digital marketing strategies and the reasons behind our choices

フィルター:

Digital Media and Marketing Strategies: 451 - 475 / 670 レビュー

by PETER E A

2015年9月21日

Excellence in targeting the audience

by Ricardo S

2017年10月29日

Great module! I've learned a lot.

by Ahmed Z

2016年4月2日

Very interesting and useful.

by Srohit R

2016年2月8日

Good course to learn from.

by 吴嘉懿

2020年10月12日

有关于用到境外的一些app时对中国学生不是很友好。

by Kloe' S

2020年10月4日

It was great I enjoyed it

by Kumari y

2020年9月23日

such a effective learning

by Widya S

2018年12月3日

Good training for newbie

by Danilo A

2017年11月21日

Muy bueno y completo.

by Muskan R

2020年6月6日

great and insightful

by Ardra A K

2020年10月4日

Very nice course..

by Saloni S

2020年4月17日

nice overall

thanks

by Sebastián Q

2019年10月6日

Good introduction

by Devesh C

2020年6月13日

Very informative

by NIKHIL M U

2020年5月11日

Excellent course

by Michael S

2020年4月23日

Very insightful

by Nkululeko S M

2018年8月23日

Great course!

by Pradeep K

2017年12月26日

Nice Course..

by RASHED P

2020年10月11日

Good Efforts

by xerud 1

2020年10月24日

Informative

by mohamed k

2020年1月30日

really good

by merve m

2019年12月26日

it was good

by OKAN T

2020年9月19日

Thank you!

by Nikhil G S

2020年11月7日

very good

by Ms. A B

2020年7月28日

very nice