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Digital Media and Marketing Strategies に戻る

イリノイ大学アーバナ・シャンペーン校(University of Illinois at Urbana-Champaign) による Digital Media and Marketing Strategies の受講者のレビューおよびフィードバック

4.6
2,818件の評価

コースについて

The proliferation of digital technology gives businesses an unprecedented and diverse new set of tools to reach, engage, monitor, and respond to consumers. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following “Digital Media and Marketing Principles,” this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication. You will be able to: - Adopt a holistic and integrated approach to digital marketing planning - Develop a purposeful content marketing strategy to achieve your business and marketing goals - Effectively mix paid, earned, owned, and shared media channels to discover, reach, and engage your customers - Critically evaluate the role social media platforms play in viral and influencer marketing campaigns - Evaluate and measure the success of digital marketing campaigns - Identify and manage risks in digital marketing This course is part of Gies College of Business’s suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

人気のレビュー

DR

2022年7月4日

The case study make me practice: combine the strategic , analytical, creative and critical thinking. The interviews with an expert every week gain insigth and how they implement for business practice.

GC

2020年12月20日

great course gave a whole new insight on this part of the course I will highly recommend to others . the instructor teach it very clearly and the examples are really applicable. Learned a lot from it!

フィルター:

Digital Media and Marketing Strategies: 601 - 625 / 670 レビュー

by kit f

2021年6月29日

I have learned a lot from this course plus the resources are really great!

by Frelga Y

2022年4月2日

V​ery insightful and help me to know more about digital marketing clearly

by Cempaka R

2021年4月19日

this course is amazing, i've learned a new things about digital marketing

by Khorosh N

2021年6月25日

interesting course: allows you to systematize knowledge on this issue

by Fayia F

2022年8月8日

This course is so much informative and very much learning friendly.

by Santiago M C

2021年11月22日

A very structured and practical way to learn about the topic.

by Genius

2022年6月13日

I really Love this course, The teacher is also amazing...

by Phero V

2021年9月22日

Great course. It's amazing to learn about Website KPIS

by Akansha K

2020年4月11日

Great course! The assignments were thought-provoking.

by Wendy J

2019年9月29日

Great course, outstanding content, amazing professor!

by Elizabeth N M

2020年9月30日

I have learnt some very good digital marketing tips.

by Charles

2017年2月17日

So much information in this course. It's been great!

by Michael L

2021年7月3日

Challenging courses, Thank you for the explanation.

by S S J R

2020年4月21日

The course was very effective and extremely useful.

by Maria J G d C

2021年8月7日

Just awesome. Great professor. Thank you so much.

by Carolyn G

2022年3月25日

Very informative class with useful assignments.

by AMIN G

2021年4月23日

after course i couldnt receive my certification

by JAMEELA A I M

2022年7月19日

Practical knowledge learned from this course.

by Ajayi M D

2022年6月20日

The course was good and educative. thank you

by Warawut G

2022年4月5日

Thank you for The Digital Marketing course.

by Md. M H

2021年10月2日

One of the best courses of marketing.

by Chinnala v k

2021年3月27日

very good course , easy to understand

by Kwai Y L

2022年3月11日

Compreshensive and practical course.

by RUKHSANA G G

2020年8月4日

Excellent course and instructor.

by María d l Á Á P

2021年10月4日

Great content and evaluations!