The case study make me practice: combine the strategic , analytical, creative and critical thinking. The interviews with an expert every week gain insigth and how they implement for business practice.
I think this course is much better than the Digital Media and Marketing Principles course. It gives us the opportunity to create our own digital marketing strategies and the reasons behind our choices
by Tanja T•
Really insightful course about media and digital marketing strategies incl. two tough assignments that help putting theory into practice. I can only recommend this course.
by sally g•
it was very efficient and effective, everything was clear, and the doctor Mike is very professional and knows how to provide the message in a clear and interesting way
by Vedantkumar C•
Mike Yao sir did a great job. He started all with basics and taught everything very well. I'm so glad I choose this course it'll for sure help me advance my career.
by GOPALAKRISHNA V•
Have wonderful experience with peer assessment model ..Thank you very much to the instructor for his detailed expatiation about the content with beautiful examples
by Natasha L•
This course gives me deeper knowledge regarding the digital marketing and it is very useful for me to set what digital strategy i should choose to increase my sale
by Anasuith P•
I was simultaneously creating my website and promoting it, i really got to learn a lot from this ncourse that i can apply to my own website building and promotion.
by Aracely R P•
Excellent course. Congratulations very complete content, and very relevant tasks or exercises that allow applying the topics seen. Thank you Professor Mike Yao.
by Debra A S•
You need to have some knowledge before this this programme. Also all persons are learning, not sure that peer reviews are helpful. Very well presented programme
by Amisha G•
The instructors are great and explain all the concepts in good detail. I would recommend this course to anyone wanting to know about digital media and marketing
by Baiba D•
Many thanks for great opportunity to learn more detailed about Digital Marketing.
Thank you so much Coursera for such excellent methodology of online studies!
by Diana G•
Great course. Being a professional in Marketing since 7 years, this course is a great update to Digital Marketing with just the right amount of information.
by Diego o c•
Super Great Course, Thanks to Profesor Mike Yao by all his teachings that open our mind and help Us to see The Marketing from a bigger and wider landscape
by Krista I M•
An amazing course that can jumpstart beginners in the field of digital media and marketing. Definitely a worthy investment for starting digital marketers!
by Laila C•
Very detailed course, great lectures and readings. Good basis for people starting in this field and also a good refresher for who already works on it.
by Carnina Y S•
I have learned a lot especially about marketing and different approaches in different platforms. I am excited to apply it in my career and learn more.
by Thais E S•
This is my 2nd Course with the University of Illinois at Urbana-Champaign by Mike Yao.
He is amazingly professional; he knows exactly how to explain.
by margareth a•
i get so many new skills about digital media and marketing strategists. All the material really fun and will help us to be a better digital marketer
by nida a•
very helpful to learn from home during self quarantine, very helpful to add a lot of knowledge, the explanation is very easy to understand. thank you
by Valentina B•
Very interesting materials! I loved this course and I would def suggest it to anyone who's interested in Social Media and its marketing applications.
by ruben d f•
I really liked this course the material on each was very insightful and it came with a lot of content like the previous courses from professor Yao.
by Belynda K Y N•
An intense and interesting course. Learned so much from the real-life assignments. Thank you Professor Yao and the Team. Good luck to all learners!
by Sharine J•
Very insightful and informative. Loved the fact that you are given resources to read in addition to the course material to broaden your knowledge.
by Zdeněk K•
Very catchy, interesting and helpful course. Interesting assigniments. But most of all I like the professor Yao. You are the best, proffesor. :-)
by NAMAN D D•
This is really a great platform to learn about digital marketing. Through this course i am able to understand various means of digital marketing.
by Daniel M P•
Intense course. But i am glad I took it. I now appreciate all that goes into a digital media campaign and understand it much better. Thank you.