このコースについて

33,974 最近の表示

受講生の就業成果

50%

コース終了後に新しいキャリアをスタートした

50%

コースが具体的なキャリアアップにつながった
共有できる証明書
修了時に証明書を取得
100%オンライン
自分のスケジュールですぐに学習を始めてください。
次における5の5コース
柔軟性のある期限
スケジュールに従って期限をリセットします。
初級レベル
約31時間で修了
英語
字幕:英語

受講生の就業成果

50%

コース終了後に新しいキャリアをスタートした

50%

コースが具体的なキャリアアップにつながった
共有できる証明書
修了時に証明書を取得
100%オンライン
自分のスケジュールですぐに学習を始めてください。
次における5の5コース
柔軟性のある期限
スケジュールに従って期限をリセットします。
初級レベル
約31時間で修了
英語
字幕:英語

提供:

IEビジネススクール(IE Business School) ロゴ

IEビジネススクール(IE Business School)

シラバス - 本コースの学習内容

1

1

2時間で修了

Introduction to the Capstone and Hotel Ipsum: a marketing and commercial strategy to survive case study.

2時間で修了
1件のビデオ (合計4分), 4 readings
4件の学習用教材
Outline of the Capstone project and evaluation process.10 分
Note regarding the case study method.20 分
Hotel Ipsum: a marketing and commercial strategy to survive.1 時間 10 分
Let's get to know Colombia better!20 分
2

2

7時間で修了

Conducting market analysis through understanding market research and consumer behavior.

7時間で修了
5件のビデオ (合計28分), 1 reading, 2 quizzes
5件のビデオ
Why is consumer behavior important in the marketing process framework?6 分
Evaluation of alternatives, purchase and post-purchase evaluation.4 分
Buying situation comparisons and buygrid framework.8 分
The steps to conducting marketing research.5 分
1件の学習用教材
Important information regarding Hotel Ipsum.15 分
1の練習問題
Review of Market Research and Consumer Behavior.10 分
3

3

7時間で修了

Developing a marketing strategy through positioning.

7時間で修了
7件のビデオ (合計34分), 2 readings, 2 quizzes
7件のビデオ
Marketing strategy definition.10 分
Segmentation levels.4 分
Segmentation models.4 分
What is differentiation and value proposition?2 分
What is positioning?3 分
Positioning statement.3 分
2件の学習用教材
Aspects to consider1 時間
Important information regarding Hotel Ipsum10 分
1の練習問題
Marketing strategy quiz.10 分
4

4

8時間で修了

Adapting the marketing mix to your strategy: product, price, place and promotion.

8時間で修了
7件のビデオ (合計50分)
7件のビデオ
The Product Life Cycle.6 分
External factors affecting price definition.8 分
Internal factors affecting price definition.7 分
Key factors in designing a distribution channel.6 分
Deciding on the marketing communications mix.8 分
Direct and interactive marketing.8 分
1の練習問題
Marketing mix quiz.10 分

マーケティング戦略専門講座について

Do you hear the word “marketing” on a daily basis, but aren’t sure what marketing really is or why your business needs it? Do you know that marketing is important to your company, product, or service, but aren’t sure where to start? Cover the concepts and tools you need to successfully develop a marketing strategy for a business, product or service. Begin by understanding consumers and the main market research techniques, then learn how to correctly segment, target and position your product to achieve success. Continue by analyzing the four critical areas in marketing, the famous four Ps of Product, Price, Promotion and Place. Finally, get the backing your ideas deserve and communicate the actions through a Marketing Plan. In the final capstone project you will develop a Marketing Plan for a product or service....
マーケティング戦略

よくある質問

  • Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:

    • The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.

    • The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

  • If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.

  • Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project. Learn more.

さらに質問がある場合は、受講者向けヘルプセンターにアクセスしてください。