このコースについて
4.7
102件の評価
20件のレビュー

次における4の3コース

100%オンライン

自分のスケジュールですぐに学習を始めてください。

柔軟性のある期限

スケジュールに従って期限をリセットします。

中級レベル

約14時間で修了

推奨:6 weeks of study, 2-4 hours/week...

英語

字幕:英語

次における4の3コース

100%オンライン

自分のスケジュールですぐに学習を始めてください。

柔軟性のある期限

スケジュールに従って期限をリセットします。

中級レベル

約14時間で修了

推奨:6 weeks of study, 2-4 hours/week...

英語

字幕:英語

シラバス - 本コースの学習内容

1
7時間で修了

Product

Where do you start with marketing a project or product? Why, with an effective brainstorming session, of course! This week you’ll learn the roles we play in groups, how to give opinions or disagree respectfully, and brainstorm phrases and techniques to make your product roll out a success. You’ll see examples of prepping before a brainstorming session as Jake approaches Bridget and even some what-not-to-do’s in this episode of The Challenge....
6件のビデオ (合計34分), 7 readings, 7 quizzes
6件のビデオ
1.4 Effective Brainstorming Techniques7 分
1.7 Giving Opinions in Brainstorming5 分
1.9 Group Dynamics: What Role Will You Play?4 分
1.12 Agreeing/Disagreeing In Meetings4 分
1.16 Week 1 Review9 分
7件の学習用教材
1.1 Weekly Goals and Advice from Instructors10 分
1.3 Vocabulary Preview10 分
Directions for Submitting Audio or Video10 分
1.5 Why Brainstorming Works Best Online10 分
1.10 How Group Dynamics Affect Decisions10 分
1.14 Expressing Opinions-Sentence Stems10 分
1.20 Quizlet Vocabulary Practice: Product10 分
5の練習問題
1.6 Checkpoint: Brainstorming12 分
1.8 Checkpoint: Giving Opinions in Brainstorming10 分
1.11 Checkpoint: Group Dynamics10 分
1.13 Checkpoint: Agreeing/Disagreeing In Meetings10 分
1.19 Week 1 Test20 分
2
5時間で修了

Product Perception

Have you ever been part of a survey? You’ll see an example as the BioDent marketing team asks people from the streets opinions about their product. Effective presentations and surveys first start with clear and easy to understand visuals. In this week’s lessons we’ll explore graphs, charts and questions to create strong surveys. We’ll learn the importance of interpreting these charts and graphs accurately before presenting them with confidence....
6件のビデオ (合計33分), 10 readings, 6 quizzes
6件のビデオ
2.4 Writing Surveys That Get You Actionable Insights4 分
2.7 Visually Communicate Data with Charts5 分
2.11 Chart and Graph Interpretation5 分
2.14 Graph and Chart Presentation7 分
2.17 Week 2 Review8 分
10件の学習用教材
2.1 Weekly Goals and Advice from Instructors10 分
2.3 Vocabulary Preview10 分
2.5 Writing Survey Questions: a Useful Blog Post10 分
2.9 Welcome to the Age of Experience10 分
BONUS: 5 Key Metrics Measuring Brand Loyalty10 分
2.13 Perceptual Edge: Problems and Solutions for Graphs10 分
BONUS - Eight Tips for Writing Effective Survey Questions10 分
BONUS - Customer loyalty: the (changing) reality of loyalty beyond retention10 分
BONUS - Writing Good Survey Questions Tips and Advice10 分
2.20 Quizlet Vocabulary Practice: Product Perception10 分
5の練習問題
2.6 Checkpoint: Writing Effective Surveys10 分
2.8 Checkpoint: Visual Communication - Charts8 分
2.12 Checkpoint: Chart and Graph Interpretation6 分
2.15 Checkpoint: Graph and Chart Presentation12 分
2.19 Week 2 Test20 分
3
5時間で修了

Promotion

Good design is invisible. But, how do we make it so? This week’s lessons consist of graphic design, perception, concise language and how to make our marketing meaningful and memorable. Take time to notice the beginning stages of good design during a focus group as you enjoy The Challenge sketch....
6件のビデオ (合計33分), 8 readings, 5 quizzes
6件のビデオ
3.4 Perception in Visual Communication4 分
3.6 Visual Communication Strategies6 分
3.8 Concise Language for Social Media Marketing5 分
3.11 Clever and Catchy with Caution5 分
3.18 Week 3 Review10 分
8件の学習用教材
3.1 Weekly Goals and Advice from Instructors10 分
3.3 Vocabulary Preview10 分
3.5 It's All Gooooooooood10 分
3.9 Excellent PowerPoint Examples10 分
3.13 Nuts & Bolts ~ What is a Tagline?10 分
3.15 Creating your Personal Tagline Worksheet10 分
3.16 Creating Your Personal Tagline EXAMPLE Worksheet10 分
3.20 Quizlet Vocabulary Practice: Promotion10 分
4の練習問題
3.7 Checkpoint: Visual Communication8 分
3.10 Checkpoint: Concise Language for Social Media Marketing10 分
3.12 Checkpoint: Clever and Catchy with Caution8 分
3.19 Week 3 Test16 分
4
3時間で修了

Persuasive Techniques

By the end of this week you will be familiar with Dr. Robert Cialdini and his six principles of persuasion. How do you get your customers to say “yes” in an ethical and honest way? This and more will be answered as Jake meets with Sandy to discuss these principles....
6件のビデオ (合計42分), 8 readings, 4 quizzes
6件のビデオ
4.4 Cialdini's Principles of Influence - Part 16 分
4.7 Cialdini's Principles of Influence - Part 26 分
4.11 Power of One Word6 分
4.15 Influential Language8 分
4.18 Week 4 Review12 分
8件の学習用教材
4.1 Weekly Goals and Advice from Instructors10 分
4.3 Vocabulary Preview10 分
4.5 "Why?" It works!10 分
4.9 Metaphor, A Persuasive Heavy Weight10 分
BONUS: Cialdini in His Own Words10 分
BONUS: Social Proof in Action10 分
4.13 How to Get People to Do Stuff: Nouns or Verbs?10 分
4.20 Quizlet Vocabulary Practice: Persuasive Techniques10 分
4の練習問題
4.8 Checkpoint: Principles of Influence8 分
4.12 Checkpoint: Power of One Word6 分
4.16 Checkpoint: Influential Language14 分
4.19 Week 4 Test20 分
4.7
20件のレビューChevron Right

40%

コース終了後に新しいキャリアをスタートした

33%

コースが具体的なキャリアアップにつながった

人気のレビュー

by TAJan 7th 2019

A very completed course, more complicated that the one of leadership but amanzing! I love the lessons, videos and all the additional material

by DDApr 6th 2018

Excellent course. High quality presentation skills. I really enjoyed learning! Thank You so much.

講師

Avatar

Andrea Mürau Haraway

International Educator
Arizona State University, Global Launch
Avatar

Wanda Huber

International Educator
Arizona State University Global Launch
Avatar

Jenny Young

International Educator
Arizona State University Global Launch
Avatar

Beatriz Fuentes-Anderson

International Educator
Arizona State University Global Launch

アリゾナ州立大学(Arizona State University)について

Arizona State University has developed a new model for the American Research University, creating an institution that is committed to excellence, access and impact. ASU measures itself by those it includes, not by those it excludes. ASU pursues research that contributes to the public good, and ASU assumes major responsibility for the economic, social and cultural vitality of the communities that surround it....

Business Englishの専門講座について

This Specialization serves as an introduction to Business English, where you will learn to communicate about topics such as management, finance and marketing. You will also write proposals, executive summaries, and marketing materials. You will also learn the necessary language structures to run a meeting, achieve sales, and negotiate other business transactions. In the Capstone Project, you will apply these skills to communicate and launch a new product in English, making sure that business executives have a variety of linguistic tools with practical applications in business scenarios in a variety of functional areas....
Business English

よくある質問

  • 修了証に登録すると、すべてのビデオ、テスト、およびプログラミング課題(該当する場合)にアクセスできます。ピアレビュー課題は、セッションが開始してからのみ、提出およびレビューできます。購入せずにコースを検討することを選択する場合、特定の課題にアクセスすることはできません。

  • コースに登録する際、専門講座のすべてのコースにアクセスできます。コースの完了時には修了証を取得できます。電子修了証が成果のページに追加され、そこから修了証を印刷したり、LinkedInのプロフィールに追加したりできます。コースの内容の閲覧のみを希望する場合は、無料でコースを聴講できます。

さらに質問がある場合は、受講者向けヘルプセンターにアクセスしてください。