このコースについて

48,376 最近の表示

受講生の就業成果

67%

コース終了後に新しいキャリアをスタートした

70%

コースが具体的なキャリアアップにつながった

25%

昇給や昇進につながった
共有できる証明書
修了時に証明書を取得
100%オンライン
自分のスケジュールですぐに学習を始めてください。
次における5の4コース
柔軟性のある期限
スケジュールに従って期限をリセットします。
約17時間で修了
英語
字幕:英語

習得するスキル

Marketing PlanMarket AnalysisPlanningMarketing Strategy

受講生の就業成果

67%

コース終了後に新しいキャリアをスタートした

70%

コースが具体的なキャリアアップにつながった

25%

昇給や昇進につながった
共有できる証明書
修了時に証明書を取得
100%オンライン
自分のスケジュールですぐに学習を始めてください。
次における5の4コース
柔軟性のある期限
スケジュールに従って期限をリセットします。
約17時間で修了
英語
字幕:英語

提供:

IEビジネススクール(IE Business School) ロゴ

IEビジネススクール(IE Business School)

シラバス - 本コースの学習内容

コンテンツの評価Thumbs Up95%(1,044 件の評価)Info
1

1

6時間で修了

Analysis

6時間で修了
10件のビデオ (合計53分), 2 readings, 1 quiz
10件のビデオ
The marketing plan: interview with Veronica Santos.6 分
The Marketing Plan definition.5 分
Objectives and structure of The Marketing Plan.6 分
The 4 main parts of a marketing plan.5 分
Critical elements of the external analysis.5 分
Critical elements of the internal analysis.4 分
The SWOT Matrix.6 分
The Nissan Leaf case.5 分
How to complete assignment 1: analysis.3 分
2件の学習用教材
The Nissan Leaf Case1 時間
The manager's guide to competitive marketing strategies - Norton, Paley.1 時間 30 分
2

2

5時間で修了

Marketing Strategy

5時間で修了
8件のビデオ (合計55分), 2 readings, 1 quiz
8件のビデオ
What is marketing strategy?5 分
Marketing strategy definition.10 分
Financial and non-financial objectives.4 分
The customer attraction vs customer retention dilemma.7 分
Identifying the best target segment for your product or service.9 分
How to identify the best positioning for your product or service?9 分
How to complete assignment 2: marketing strategy.4 分
2件の学習用教材
The Marketing Plan - Multimedia45 分
Marketing decision making and the management of pricing successful business tools.1 時間 30 分
3

3

3時間で修了

Marketing Mix Implementation

3時間で修了
13件のビデオ (合計75分)
13件のビデオ
Marketing mix definition: short-term and tactics vs long-term tactics.7 分
Deciding product strategy: the product lifecycle.4 分
Deciding product strategy: product levels.5 分
Deciding product strategy: branding strategy.5 分
An interview with Martin Boehm.4 分
Pricing strategy.8 分
Distribution channels: interview with Maria Teresa Aranzabal.6 分
Distribution channel strategy.7 分
Integrated communication strategy: an interview with Eda Sayin.7 分
How to build an integrated communication strategy: part 1.6 分
How to build an integrated communication strategy: part 2.5 分
How to complete assignment 3: marketing mix implementation?4 分
4

4

3時間で修了

Expected results

3時間で修了
10件のビデオ (合計58分)
10件のビデオ
Interview with Luis Rodriguez Baptista.9 分
The expected results definition.3 分
Metrics for financial objectives.7 分
Metrics for non-financial objectives: brand awareness5 分
Metrics for non-financial objectives: social media brand.4 分
Metrics for strategic objectives.6 分
Metrics for customer objectives.6 分
The Marketing Plan budget.8 分
How to complete assignment 4: expected results?3 分

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マーケティング戦略専門講座について

Do you hear the word “marketing” on a daily basis, but aren’t sure what marketing really is or why your business needs it? Do you know that marketing is important to your company, product, or service, but aren’t sure where to start? Cover the concepts and tools you need to successfully develop a marketing strategy for a business, product or service. Begin by understanding consumers and the main market research techniques, then learn how to correctly segment, target and position your product to achieve success. Continue by analyzing the four critical areas in marketing, the famous four Ps of Product, Price, Promotion and Place. Finally, get the backing your ideas deserve and communicate the actions through a Marketing Plan. In the final capstone project you will develop a Marketing Plan for a product or service....
マーケティング戦略

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