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The Marketing Plan に戻る

IEビジネススクール(IE Business School) による The Marketing Plan の受講者のレビューおよびフィードバック

4.6
390件の評価

コースについて

Create your own Marketing Plan for your own product or service idea. In this course you will learn how to produce arguably the most important marketing tool for any business. Rather than simply learning the stages of The Marketing Plan, you will be asked each week to complete a peer graded assignment which will help you complete a simplified version of the plan. You will be required either to map the four crucial stages for your own product or service idea or use the Nissan Leaf case study (attached in the additional readings) in order to produce a professional example. Ramon Diaz Bernardo - a professor with over 20 years experience - will guide you through the four most important stages of The Marketing Plan: analysis, marketing strategy; the marketing mix and expected results. On this journey, he will conduct interviews with leading experts from international companies in marketing as well as invite students to join him for explanations and discussions. This excellent and unique course allows you not only to learn the essential parts of The Marketing Plan but also map out the future of your own business and take the first steps on the path to launching your own product....

人気のレビュー

HC

2020年3月2日

Excelente curso impartido por IE Business School. El profesor, inigualable, conocedor del contenido impartido y un excelente profesional. Gracias mil por permitirme dicha capacitacion.

EA

2020年12月17日

This course simplified everything that was learnt in the previous courses and gave a suitable straightforward approach to developing a marketing plan. The instructor was superb!

フィルター:

The Marketing Plan: 26 - 50 / 74 レビュー

by Alicia E

2016年9月26日

Not really good translation in the subtitles

by Elena H

2020年10月19日

The course in itself, the professor and interviews excellent, but I would have liked for the students to be able to turn in assignments in a PDF or Power Point format. The instructions ask for graphics and charts, but the system did not allow for us to upload attachments not put any of these on the page. So the result is that the person (peer) grading was not grading fairly unable to verify responses. The last 2 assignments required financial information that was very difficult to display in the format given. Grading matrix did not coincide with assignment instructions. I strongly suggest that this be reviewed by someone from IE or staff.

by CESAR A C C

2021年4月15日

EXCELENTE CURSO PARA MI APRENDIZAJE COMO PROFESIONAL EN INGENIERÍA INDUSTRIAL. MUCHAS GRACIAS. PERO TENGO PROBLEMAS PORQUE NO ME PERMITE INSCRIBIRME EN EL PROYECTO FINAL DE CAPSTONE PARA PODER OBTENER MI CERTIFICADO COMO ESPECIALISTA EN ESTRATEGIA DE MARKETING.

by Prathamesh J

2020年7月19日

Excellent course. The content was explained in a methodical way. The professor was highly knowledgeable and guest interviews gave additional insights and made sure the course was not monotonous. The exercise made you implement the learning effectively.

by Arien A G L

2020年11月19日

Muy bueno el curso...

Mi Proyecto es sobre Servicio y me costo un poco el ultimo modulo sobre el presupuesto...

Me hizo pensar mucho...

Gracias como siempre.. al Profesor,,,,, y su metodología de estudio...

by Ekow A

2020年12月18日

This course simplified everything that was learnt in the previous courses and gave a suitable straightforward approach to developing a marketing plan. The instructor was superb!

by Astrilia T

2020年7月5日

good course. but it will be easier if we can upload files for the assignment, instead of typing in the colums provided.

by Angelika Z

2020年11月24日

Really good one, but if you are new to marketing start from the first course in the specialization.

by Karishma J

2020年5月20日

Wonderful content and lots of learning involved. Thank You for providing wonderful course

by Shubham B

2020年6月28日

I learned a lot of things about the marketing plan. Everything is well explained.

by Hellen H P

2020年4月25日

Great course. Very well explained and good material for reading!!!

by Azeem I

2020年6月1日

Great course to learn. Simple and easy to understand and apply

by Neeraj C

2020年8月3日

It enabled me to improve my brand plan in real life

by David A

2020年7月9日

Information in course was very quality and usefull/

by Lizette A B E

2020年10月5日

REALLY USEFUL! I REALLY ENJOY IT!

by Piyush B

2020年4月29日

That was very good session!

by Rakibul M

2020年9月28日

Very informative course

by Abhishek G

2016年10月27日

Great. Helped me a lot

by Shabnam

2020年6月16日

Excellent Professor.

by Tamara A

2017年1月7日

Truly great course.

by Marike B

2019年8月13日

Great Course!

by Shaurya s

2020年5月19日

EXCELLENT!

by Juan M

2019年6月12日

Muy bueno!

by MinhBLN

2020年4月20日

very good

by KARTHIK K S

2020年5月22日

good