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The Marketing Plan に戻る

IEビジネススクール(IE Business School) による The Marketing Plan の受講者のレビューおよびフィードバック



Create your own Marketing Plan for your own product or service idea. In this course you will learn how to produce arguably the most important marketing tool for any business. Rather than simply learning the stages of The Marketing Plan, you will be asked each week to complete a peer graded assignment which will help you complete a simplified version of the plan. You will be required either to map the four crucial stages for your own product or service idea or use the Nissan Leaf case study (attached in the additional readings) in order to produce a professional example. Ramon Diaz Bernardo - a professor with over 20 years experience - will guide you through the four most important stages of The Marketing Plan: analysis, marketing strategy; the marketing mix and expected results. On this journey, he will conduct interviews with leading experts from international companies in marketing as well as invite students to join him for explanations and discussions. This excellent and unique course allows you not only to learn the essential parts of The Marketing Plan but also map out the future of your own business and take the first steps on the path to launching your own product....




Excelente curso impartido por IE Business School. El profesor, inigualable, conocedor del contenido impartido y un excelente profesional. Gracias mil por permitirme dicha capacitacion.



This course simplified everything that was learnt in the previous courses and gave a suitable straightforward approach to developing a marketing plan. The instructor was superb!


The Marketing Plan: 51 - 74 / 74 レビュー

by Jill M


Great Class. You really need to hold yourself up to the standards you want and there isn't much guidance in the way for format. Peer graded assignments provide easy grading but no real feedback on the work you've submitted.

by Valentina Y A


The course was in my opinion the best one out of the 4 course but the english subtitles were often wrong.

by Daya R


The course content is very good but the forums could be more active.

by Marina N N


great formative course, but it needs more in the practical part.

by LearNow E


Good presentation and performance,,,Thanks

by Ibrahim E



by Debbie D


This is the first subscription I cancelled. It was very difficult to get into the content. I also tend to have an issue with peer reviewed assignments and this course had multiple peer reviewed assignments. You are at someones mercy if you can even get someone to review it.

by Patrick W


Very little content. There is more intro music than useful info. The take aways would fit easily on 1/2 page. There are hundreds of websites that offer better, more condensed marketing info...and they are all free.

by Victor L


Very good course. Manages to cover the berth of the marketing plan, in a simple, easy to follow and engaging manner. Although it does not cover the topics in depth, and week 4 covers metrics and analytics in a rather superficial way, it manages to summarize the key aspects of developing a marketing plan and put everything in an easy-to-digest nutshell. I can take it from here and not only to develop a marketing plan for my own company, but also I feel better prepared to understand more specialized literature on the topic.

by Baldeo P


The way this course is designed and professors articulate subject, it is just awesome.

by Aabid A S


Honestly, mind-blowing, I am really happy and thankful.

by mohamed b


It's one of the best courses I've ever seen



The content is really valuable and useful!

by Fernando G S


Great course and profesional instructor.

by Ruweida I I


well needed course

by Igor K


Nice course

by Basma W



by Yu-Ching C


The professor explained each phrase of the marketing plan clearly. It would be great if students can have professional review on their assignment besides peer-graded review.

by Osei F


i have learnt alot about marketing plan and other important things concerning marketing

by Kate S


the only missing piece is peer-review by Professors. other than that - all is great! :)

by Varinder P S


The content and the instructor and the course is very clear and mind mapped very well.

by Hnin N H



by Martial B


Was supposed to be advanced course in Coursera, but to be honnest was more for beginners.

From the course itself : despite the SWOT analysis, no real tools given to you to allowi fine tuning your digital / off line marketing plan.

Submission was also a real nightmare as the system identify copy paste and did not allow you to copy your homeworks. A real lake of time.

I do not recommend