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Learner Reviews & Feedback for Measure and Optimize Social Media Marketing Campaigns by Meta

4.9
stars
1,598 ratings

About the Course

This course provides you with the skills to optimize your social media marketing efforts. Learn to evaluate and interpret the results of your advertising campaigns. Learn how to assess advertising effectiveness through lift studies and optimize your campaigns with split testing. Understand how advertising effectiveness is measured across platforms and devices, learn how to evaluate the ROI of your marketing, and master how to communicate your social media marketing results to others in the company. By the end of this course, you will be able to: • Analyze dashboards and evaluate ROI from your social media marketing efforts • Understand different techniques used to optimize marketing campaigns, such as attribution and marketing mix models • Implement an A/B test to optimize your campaign • Present and communicate the results of your campaign to a team This course is for people who want to learn how to analyze their campaign marketing results, optimize their campaigns, and effectively communicate findings to their teams. Learners don't need marketing experience but should have basic internet navigation skills and be eager to participate and connect on social media. Having a Facebook or Instagram account helps, and ideally, learners have already completed the four previous courses in this program. This course will be followed by the Meta Social Media Marketing Capstone course, the final course of this certification, in which learners will take the Digital Marketing Associate Certification Exam and complete a Capstone project to receive their Meta Social Media Marketing Professional Certificate....

Top reviews

SE

Dec 27, 2020

This course was the most challenging of them all. There were a lot of math word problems in the first module and math was never a strong point for me in college. Overall, very informative course.

RR

Jan 28, 2021

An extremely important course on the art of measuring and optimizing social media marketing campaigns along with super tips on presentation do's and don'ts! UNMISSABLE for social media marketers!

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26 - 50 of 401 Reviews for Measure and Optimize Social Media Marketing Campaigns

By Afzaal c

Oct 2, 2022

Excellent content.

The way the course is built up, gradually increasing the complexity is perfect for a strong learning. I have taken away a great deal of knowledge from this course particularly.

The instructor also demonstrated the concepts very well.

THANK YOU ALL!!

FACEBOOK, APTLY,COUSERA AND DANIEL KOB!! 🧡  

By Thet N S

Dec 11, 2022

Before this course, I thought social media marketing is just about uploading a pretty photo and asking people to buy that. I have been learning how social media marketing is really about and how to manage it to use full-power potential. This course design is very clearly outline and presented in some details.

By Solomon J M

Mar 2, 2021

I learned so much in this course. It helps me how to set up the campaign experiments for optimization, read the data of the results, and how to communicate it to your team/client. You won't be overwhelmed, the course is well developed and Anke is excellent at delivering as if she will walk you through it.

By Asif R

Sep 15, 2022

This course has been great. It is the 5th course of the 6 course Professional program.Learned about evaluating marketing results against goals, experiments to evaluate which ad perfoms better, optimize for future ads. Most importantly, learned how to present data in a visual form to tell the story.

By Friedrich R

Dec 26, 2020

This course teaches very in-depth information regarding the measurement and optimization of a social media marketing campaign, and although it at times can be very technical to understand all the terms and such, it provided me great insight as to how to evaluate and disseminate such information.

By Michelle D G

Jan 13, 2021

The insights in this course are valuable. It will help enterpreneurs and marketers be confident in creating campaigns by analyzing the results. Like what Marlene of MFlowers said, it is trial and error, but the beauty of it all is that we can always optimize using the data that we have.

By Alina V

Aug 15, 2021

Un curso sumamente interesante para aprender de una forma muy amena elementos del marketing que potencialicen cualquier presupuesto, incluso tratándose de una startup o una PyME. Lo recomiendo ampliamente, además de que Anke Audenaert es una instructora competente y buena comunicadora.

By Dominic D

Aug 9, 2021

These courses have been giving me a really solid base for my marketing knowledge, strategies and a system of approach when it comes to creating a marketing campaign. I am really excited to get started in my career and feel much more confident in achieving success thanks to this course!

By Kartik S

Apr 3, 2022

The course was well structured. The instructor explained everything with clarity and simplicity. The examples were on point and perfectly aligned to understand the concepts. It was a great learning journey and I am grateful for everyone who contributed in the creation of this course.

By Gian S

Jul 27, 2023

The courses are getting better and better. This one has a lot of Maths but It's very neccesary for your understanding in the most important Analytics you have to watch in the Digital Marketing field. A lot of valuable information is collected here. I really appreciate Coursera.

By Maissa A

Apr 8, 2021

The course is very well-structured; the instructor, the material, and the presentation are all very engaging, smooth, and clear. I appreciated the course because it gave me insights not just into social media marketing, but marketing in general and project management as well.

By Kennedy M S

Aug 27, 2022

Muchas gracias por la oportunidad de compartir sus conocimientos y brindarnos su educación. Gracias a todos los colaboradores que formaron parte de este proyecto, en especial a Coursera. Saludos a todos y bendiciones del cielo para todos. Kennedy Marshall S.

By Ali H

Sep 21, 2022

It's a great course for someone who is looking to start his/her career in social media marketing. All bases are covered in this course and is highly recommended to everyone who are interested in digital marketing or social media marketing to do this course.

By Tushar D

Jan 4, 2021

This course is full of resource for a beginner like me, who want to be a Social Media Marketer. in this course I have learned how to measure and optimize campaigns. How to present findings to your team or clients after a successful Ad campaign.

By Joseph-Umukoro T

Jul 13, 2023

The course was enlightening and eye-opening in the area o f Social Media Marketing. I am super excited I got to be part of the course. Thanks to my Teacher and her team for putting up such an amazing masterpiece to equip me for my career

By Angelika K

Dec 11, 2022

Anke is just the best teacher ever, I have done the last 2 weeks and half of the course in less than 5 days, only possible thanks to her way to teach, so easy to understand such new things... I really advise anyone all those courses.

By Kateryna K

Jan 31, 2023

I have found a lot answers how to optimize advertising campaigns. And there is no solution for all cases of course(because it`s impossible!), but there are many useful tips to correct your strategy in order to make it successfull.

By Gabriel A V F

Apr 19, 2022

Muy buen curso, te explica todo sobre la medicion y los alcances hacia los objetivos de la campaña.

Un curso bastante completo y entretenido para comprender de donde vienen los numeros que logramos obtener al lanzar una campaña.

By Zaber A F

Jun 4, 2021

It was a tremendous journey of learning, it is very effective and well designed with tools and techniques to measure, optimize, and present ads data for future implementation. These learning will help me to my professional life.

By Arslan K

Apr 9, 2023

The course material was very helpful to understand the marketing concepts easily, and the instructor was very cooperative throughout the course learning. I enjoyed the course very much and learned many things in this course.

By Candice T

Jan 20, 2021

Very informative course. I enjoyed the videos and practical examples throughout the course. Lectures were presented in an enthusiastic way. Lots of practical advice and tips given. Real life examples provided as well.

By REALINO P

Jan 27, 2021

The course structure was very brilliant. Not only it allows me to measure and optimize my campaigns but also it gives me actionable tips on communicating the results. Thank you Facebook for this useful course.

By Ang T

Feb 28, 2021

A very well organized presentation of tools for measurement and tricks for optimisation of our campaigns. Along with the tips on how to present the results, everything is covered simply and understandable.

By Edgar J L M

Jan 13, 2021

Thanks for everything, I've learned a lot, I could get valuable knowledge, put into practice everything I learned and also I got awesome templates to use in my marketing campaigns. You guys are the best!

By FÁBIO S

May 23, 2023

Agradecimento a Coursera que me proporcionou estudar e adquirir conhecimentos para minha profissão futura e aos estudos da Meta que foram de grande valia para meu desenvolvimento profissional.