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Native Advertising に戻る

コロラド大学ボルダー校(University of Colorado Boulder) による Native Advertising の受講者のレビューおよびフィードバック

コースについて

Native advertising is a niche form of advertising that leverages the design and format of news and entertainment content. Nativ advertising is less about selling products and more about producing useful content for consumers who are in the ‘consideration’ phase of the advertising purchase funnel. Often in the form of news-like stories, native advertising has been shown to persuade consumers. Native advertising is affordable, and doesn’t require graphic design to get started. For these reasons, it’s a compelling advertising technique for small businesses. This course outlines a case study where a small travel startup used native advertising to drive hotel sales. Execution strategies for a successful, no-creative native campaign are laid out, including: gathering existing news coverage, ethical content seeding, and content generation....
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