Best in class explanation. Since there were some principles missing in EEG and fMRI. But it is acceptable as it is an entry-level course for the individuals new to the field. Cheers to the good work.
I really liked this course. As a neuroscience graduate and a neuromarketing enthusiast, this course allowed me to learn more about marketing and the use of my field of expertise within it.
by nita n•
Great insights into various tools for used in neuro marketing
by PINNIKA S Y•
it was really great and all-new insights into the marketing
by Rodrigo D•
I loved The Neuromarketing Toolbox Course! It is great!
by ismael a•
Most clear courses I have taken ever on Coursera.
by David C•
Extremely interesting and informative
by Shaurya s•
very knowledgeable and interesting
by Chloé H•
Really interesting and complete !
by selin t•
The course was very helpful.
by Evgenia P•
Very interesting. Thank you!
by Sandra G•
it was incredible!
by Er N M•
by EDWIN D J M R•
by Aditya P•
Great course. With 6 weeks of course material, one can't certainly expect a detailed understanding into the topic. However, it gives a good enough peek into the field to evoke curiosity and delve deeper into the world of Neuromarketing. I would recommend the course to anyone who is interested or works in a career where it is absolutely essential to understand how humans (and specifically, consumers) think.
My only constructive criticism (and perhaps the reason for 1 less star) comes for the interview videos at the end of each week. While it is a great initiative to include industry leaders and experts in the field, what would provide more value to us is if they practically discuss a particularly significant case study of what they do (with examples, outputs and how it helped their clients to achieve their marketing objectives), rather than just providing an overview of implications of neuromarketing techniques to the world of marketing.
by Edwin D•
Very good experience during the course, they explain everything in detail to achieve a better understanding of the Neuromarketig processes.
by Alexander D•
Some questions (probably) have poor translation. Hence, scientific rigour suffers.
by Dhiego M•
It was an interesting course. A good starting point for future knowledge
by Ivonne K•
The professor teaching the course is a robot ...
by Rick W•
The course is fine; what is NOT fine is the way that Coursera constantly tells you that you're "late" with the assignments. I audited the course. I wasn't "late". I took the quizzes. But Coursera doesn't give you credit for taking the quizzes unless you "upgrade". So, I did ALL the work, but cannot complete the course without paying? Then why let people audit the course? Totally stupid.