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Social Norms, Social Change I に戻る

ペンシルベニア大学(University of Pennsylvania) による Social Norms, Social Change I の受講者のレビューおよびフィードバック



This is a course on social norms, the rules that glue societies together. It teaches how to diagnose social norms, and how to distinguish them from other social constructs, like customs or conventions. These distinctions are crucial for effective policy interventions aimed to create new, beneficial norms or eliminate harmful ones. The course teaches how to measure social norms and the expectations that support them, and how to decide whether they cause specific behaviors. The course is a joint Penn-UNICEF project, and it includes many examples of norms that sustain behaviors like child marriage, gender violence and sanitation practices. This is Part 1 of the Social Norms, Social Change series. In these lectures, I introduce all the basic concepts and definitions, such as social expectations and conditional preferences, that help us distinguish between different types of social practices like customs, descriptive norms and social norms. Expectations and preferences can be measured, and these lectures explain how to measure them. Measurement is crucial to understanding the nature of the practice you are facing, as well as whether an intervention was or was not successful, and why. In Part 2, we will put into practice all we have learned in Part 1. New! Please use this link for a 30% discount on the recommended book that accompanies this course!




This course opened my mind as to understand what moves people to do and/or think the way they do -and how to measure it- in order to be able to correctly intervene for social change. Simply amazing.



This course will open your eyes to different behavioural patterns that human engage in, teach how about the suppossed mudane but important things in our society and also how to carry out a research.


Social Norms, Social Change I: 76 - 100 / 477 レビュー

by Scott L


Lectures were a bit repetitive. More example could have been used to teach concepts.

by M. P M L


Positive: There are a lot of examples and interviews with people in the field that help to understand better. I think the concepts exposed are useful and relevant.

Negative: I think it the course could be done in a much more compact way (the introduction and conclusion of each video, which is just music, take together around half a minute). I think all the concepts could be introduced in half of the time. There is a lot of reiteration and some texts are so similar with one another that more than once I thought I was doing again the same section.

by Benjamin C R


First two weeks were a waste of time and generally unclear. Could have started straight away with week 3 and would have been clearer. Very academic style.

by Andri A


Important topic, important informationBUT, given in a painfully slow pace. All 4 weeks can be summarized in 10 slides and 20 minutes video.

by Joy S


This is for people doing social work in third world countries. Trust me, videos discussing open defecation and child marriage get old fast. Also, the stuff about social norms is very confusing and hard to understand.

by peter t


I found it very difficult to engage with this course which is surprising due to its exciting potential

by vishal a


The course is just about terms and jargon not so much about ideas.

by Seti S


Thank you so much for an eye opening course around a field I had very little scientific knowledge about. Growing up and living in developing countries in East Africa, I am very familiar with problems of FGC (female genital cutting), open defecation, open urination, bribing etc; problems that seemed never ending in spite of diverse attempts by relevant government authorities at ending them.

Fortunately, I have realized now through the course that personal and collective behavior is a complex thing that to eradicate undesirable behavior like FGC one needs a complex approach that targets most importantly both personal & collective behavioral factors.

Besides, when it comes to engaging such problems in future discussions, the scientific basis I have picked up through the course via exposure to relevant scientific language, methods & research work would guide my views on such social problems.

I plan to read the whole course book - Norms in The Wild – Cristina Bichhieri - to reinforce the skills I have so far learned.

Thanks Again


by Goodwinnie P


Social Change, Social Norms course is a transformative and unique field which aims at changing human interactions and relationships that transform cultural and social institutions for the good of the community.

The course has led to my increased awareness and more understanding of the people, cultures and socities, as a result of more information in the community, which enables people to make informed decisions based on the scenario at hand. And, with the knowledge and skills acquired from this course, i am ready to contribute positively to social change to transform the society.

I would also like to thank the lecturer for he experience, confidence and knowledge in the field. The delivery of the course was exceptionally excellent. The examples used were relevant to motivate a people to take charge of changing bad norms of the society, with an aim of promoting the marginalised groups of the society like girls, women and children.

Many thanks to UNICEF for the opportunity to train me into this wonderful course.

by Becca L


Good course! I would recommend this course to anyone with even a passing interest in social behavior! The material is very accessible & engaging. Both the reading material and lectures are brief, straightforward, and high-quality. Some of the quiz questions were surprisingly challenging (not the typical regurgitated Q&A from lecture videos). To get the most out of this course, I suggest participating in every discussion prompt you can. Taking the time to apply the concepts and reviewing others' applications will only reinforce and challenge what you're learning. I am currently working my way through the second course in this series!

by Adv. k k


topic was very interesting , the study material is very useful and to understand the basic concepts of the Social Norms . Normative and empirical expectation help to understand the social setup and behaviors of the society , their are need to change the social form with changeling circumstances. there are old unscientific custom in our society which are required to change and allow the younger generation to adopt the moral and scientific methods for their development . free and fair life is important for the growth of individual life , we first and prim objective to develop the civilized society for peace and justice .

by Gopinadh K


Am a Social Worker and thrilled in completing the prestigious course! The course is precious to me as it envisioned me a lot on social norms and social change, which are cardinal aspects in betterment of our society. Crisis,crisis! Of late, the word crisis is an all-pervasive eloquent analogy which seems bewildering and confusing.Superstitions,customs,and certain crude norms prevalent here are warning signals that our goal is far away. This course definitely had ignited minds to think about bringing in glorious changes.In my opinion,all those who dream of a better social change should go for this this course.

by Petra D K


The course was very interesting and at a high level. It required more time then advertised though, actually double the amount of time because one cannot pass the tests when only listening to the videos or reading through the texts. This course requires studying of the concepts in order to obtain a clear understanding and be able to implement the concepts in the examples given in the tests. This enabled me to learn a lot and have a good insight in social norms and social change. I will definitely be able to use this in my current and future work related activities. Thanks a lot.

by Aditi V


This course was amazing. It opened my eyes to how people in rural environments may differ from people in urban environments, the manner in which social structures may influence our daily choices and ultimately the way we live our lives while also allowing me to create my own opinions about various social structures and the way I think the social structures affect me. I will use this course in my life and also in my field that I am pursuing and would like to thank Coursera, UPenn and UNICEF for giving me this opportunity to learns about social norms.

by Erin L


This course is a must for public health practitioners (and people from many other fields) working on behaviour change and by the end I was questioning my previous approaches to behavioural analysis. The course was really well structured, building each week while providing a lot of food for thought after each week's sessions. Professor Bicchieri was truly and excellent guide to this field and the insights of the other experts very illustrative. Will definitely be doing part two.

by Winston M N


A lot of the knowledge i have picked up is new to me, and obviously very absorbing. I was coming into the course from a legal background so i have better grasp of legal and regulatory frameworks. But i know i should aim to gain knowledge and skills in subjects around; i applaud the cause and efforts by professor Christina Bichierry and all the associates in imparting knowledge and skills on 'social norms social change'. Thank you.

by Victoria C


An excellent course that was paced well, and very interesting. It caused me to think about of day-today social situations I come across and to analyze them to determine what is happening and why. The guest speakers made it varied and "real" - it was interesting to learn about approaches to activities such as child marriage, cutting and open defecation in other countries. I learned a lot and enjoyed the course.

by Narmada


I completed the course while I was at work, thanks to its extremely flexible structure. And the lectures given by Mrs. Bicchieri are easy to understand. Given how complicated the syllabus, I'd say she's a wonderful teacher.

I'm happy to recommend both the 'Social Norms, Social Change Part I' & 'Social Norms, Social Change Part II' courses, as it's worth it.

by Adnan H


Its a wonderful experience of learning new terms regarding social norms and social change. I love to continue its second part. The instructor is Crystal clear in her communication and usage of language. and also has given me flexible time to meet deadlines. Thank you University of Pennsylvania/UNICEF , Coursera and above all Cristina Biccihieri-

by Khwaja N S


This course was very useful, helpful and effective. I learned lots of things about social laws and regulations. How to behave with people, which actions are prohibited and not good to do according to the social rules and what are the solving and alternative ways. Eventually, how to advise people not to do which issues are against social rules.

by Viatcheslav D


Good course - well explained, many examples, interactive. Understanding social norms is fundamental to understanding societies. The only little drawback is that the readings are obviously taken from a book as is, which is why there are sometimes overlaps with the content from the videos (and it if feels like some concepts are over-explained).

by Leye K


This course has been able to expand my knowledge of social norms. As a researcher focused on legal and political obligations, the structure of social norms, and its determinacy, or otherwise, of obligation is implicitly relevant in the discourse so far. I hope to build on this knowledge, with an eye on the nature of social interventions.

by Karimzada G V


First part is completed and I already have learned a lot. My view about social behaviors and related problems have changed as well. The topic is very difficult, but ,thanks to the instructor, it is explained in very easy way with examples and unicef member's experience sharing. Thanks a lot! I keep going to second part :)

by Agnetha C S



English is not my first language and I have never been in contact with a similar topic before. However, I did not have to study the vocabulary too much as every little detail was explained, and sometimes even twice or oftener. Easy to understand without spending a huge amount on extra studying.

by Sankar V


This course takes you into the root cause of a problem and the very structure of the course is effective in easily being remembered in the minds of the enrollers. Thanks to the Pen University and the UNICEF for enlightening us and improving our perspectives through inter and independent causal learning.