このコースについて
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自分のスケジュールですぐに学習を始めてください。

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中級レベル

約25時間で修了

英語

字幕:英語, アラビア語

100%オンライン

自分のスケジュールですぐに学習を始めてください。

柔軟性のある期限

スケジュールに従って期限をリセットします。

中級レベル

約25時間で修了

英語

字幕:英語, アラビア語

シラバス - 本コースの学習内容

1
3分で修了

Course introduction

In this first out of two EIT Digital Innovation & Entrepreneurship courses given by UC Berkeley Haas School of Business you will learn the basics regarding Innovation & Entrepreneurship, Market Analysis and Customer Engagement as well as Open Innovation.

...
1件のビデオ (合計3分)
1件のビデオ
1時間で修了

What is innovation and entrepreneurship?

In this module, you will get an overview of the definitions and differences between innovation and entrepreneurship and how the two work in conjunction to create dynamic startups.

...
5件のビデオ (合計30分), 1 quiz
5件のビデオ
Why do we care?8 分
Innovation and entrepreneurship - definitions5 分
Where does innovation come from?5 分
How to drive innovation6 分
1の練習問題
Introduction and definitions10 分
2
21分で修了

Teaching entrepreneurship

In this module the question Can entrepreneurship be taught? is discussed. You will also learn about the importance and relation between the skillset, toolset and mindset of entrepreneurship.

...
3件のビデオ (合計21分)
3件のビデオ
Toolset and skillset6 分
Entrepreneurial mindset6 分
3時間で修了

The importance of faliure

How can failure be utilized as a resource when creating new ventures? In this module you will learn how to utilize and learn from failure in the development of new business.

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3件のビデオ (合計22分), 2 quizzes
3件のビデオ
Pivoting8 分
The failure value cycle8 分
1の練習問題
Teaching entrepreneurship and the importance of faliure10 分
3
7時間で修了

Analyzing markets

Product-market fit is a fundamental aspect of a successful launch of both startups as well as new products and services within established companies. In this module, you will learn how to analyze markets when searching for potential segments to target.

...
6件のビデオ (合計38分), 4 quizzes
6件のビデオ
What's a startup?6 分
Common mistakes6 分
Market segmentation7 分
TAM SAM SOM7 分
Beachhead market6 分
1の練習問題
Analyzing markets10 分
4
5時間で修了

Engage with customers

When you have an idea about what markets to target, then the next step is try to verify the basic assumptions though customer interaction. You will in this module learn how to get the most out of such interviews and avoid common pitfalls. At the end of this module, you will have a framework for understanding customer needs, establishing market opportunity and creating a minimum viable product.

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4件のビデオ (合計28分), 3 quizzes
4件のビデオ
Customer interviews - part 27 分
Minimum viable product7 分
Experiments6 分
1の練習問題
Engage with customers10 分

講師

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Martin Vendel

Dr
KTH Royal Institute of Technology, Industrial Economics and Management
Avatar

Frans Nauta

Visiting scholar
UC Berkeley Haas School of Business
Avatar

Mark Coopersmith

MBA
UC Berkeley Haas School of Business
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Andrew Isaacs

Adjunct Professor
UC Berkeley Haas School of Business

EIT Digital について

EIT Digital is a pan-European organization whose mission is to foster digital technology innovation and entrepreneurial talent for economic growth and quality of life. By linking education, research and business, EIT Digital empowers digital top talents for the future. EIT Digital provides online and blended Innovation and Entrepreneurship education to raise quality, increase diversity and availability of the top-level content provided by 20 leading technical universities around Europe. The universities deliver a unique blend of the best of technical excellence and entrepreneurial skills and mindset to digital engineers and entrepreneurs at all stages of their careers. The academic partners support Coursera’s bold vision to enable anyone, anywhere, to transform their lives by accessing the world’s best learning experience. This means that EIT Digital gradually shares parts of its entrepreneurial and academic education programmes to demonstrate its excellence and make it accessible to a much wider audience. EIT Digital’s online education portfolio can be used as part of blended education settings, in both Master and Doctorate programmes, and for professionals as a way to update their knowledge. EIT Digital offers an online programme in 'Internet of Things through Embedded Systems'. Achieving all certificates of the online courses and the specialization provides an opportunity to enroll in the on campus program and get a double degree. Please visit https://www.eitdigital.eu/eit-digital-academy/ ...

Value Creation Through Innovationの専門講座について

This specialization covers the basics of Innovation and Entrepreneurship courses in the EIT Digital Master Program. The program aims to educate students and deliver entrepreneurs with the right business skills and sense. UC Berkeley Haas School of Business and KTH Royal Institute of Technology are the academic partners in this Innovation and Entrepreneurship specialization....
Value Creation Through Innovation

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