このコースについて
14,827

100%オンライン

自分のスケジュールですぐに学習を始めてください。

柔軟性のある期限

スケジュールに従って期限をリセットします。

中級レベル

At least 2 years of business or marketing experience and has conducted initial keyword search activities.

約14時間で修了

推奨:4 weeks of study, 2-3 hours/week...

英語

字幕:英語

学習内容

  • Check

    Use keyword research to select best keywords to optimize your website in search results

  • Check

    Examine how to analyze, organize, create, and build content utilizing various strategies

  • Check

    Use best practices to develop a high quality local SEO approach

  • Check

    Develop a solid approach for achieving a productive and successful relationship with your client

習得するスキル

Keyword ResearchMarketingContent MarketingMathematical Optimization

100%オンライン

自分のスケジュールですぐに学習を始めてください。

柔軟性のある期限

スケジュールに従って期限をリセットします。

中級レベル

At least 2 years of business or marketing experience and has conducted initial keyword search activities.

約14時間で修了

推奨:4 weeks of study, 2-3 hours/week...

英語

字幕:英語

シラバス - 本コースの学習内容

1
5時間で修了

Introduction

Welcome to week 1! As you may remember from Module 4 within the last course, Search Engine Optimization Fundamentals, keywords are an extremely important tool for helping your customers find you in an often crowded field. Effective use of keywords on your optimized website can result in free targeted traffic to your site, helping you to reach your business goals. In this module, you will use the keyword research you conducted in the last course and you will learn a process for selecting the best keywords to optimize your website in search results. We will look at concepts like relevancy to the site, keyword intent, how competitive the keyword is in organic search, and how well that term might convert once it receives traffic. We’ll also discuss how to identify and evaluate competitors, how to map keywords to pages, and how to create a keyword map for your clients and your own site. There is a lot to discuss in our first module, so if you are taking this course without learning the materials of module 4 within the SEO Fundamentals course, I highly recommend you complete that module before diving into this one. So, let’s get started learning how to apply keyword research!...
12件のビデオ (合計53分), 1 reading, 1 quiz
12件のビデオ
Applying Keyword Research Introduction48
Why do a Competitive Analysis?2 分
How to Perform a Competitive Keyword Analysis5 分
Analyzing Your Competition6 分
Develop a Plan to Compete10 分
Competing With Page Level Information4 分
Dealing with Larger Sites4 分
Mapping Keywords to Pages3 分
Questions to Ask3 分
Keyword Mapping Processes4 分
Creating a Keyword Map for Clients4 分
1件の学習用教材
A Note from UC Davis10 分
1の練習問題
Optimizing A Website For Search20 分
2
7時間で修了

Advanced On-Page SEO

Welcome to week 2! While keywords help users locate relevant web pages, it’s the content itself that determines whether a click converts to a sale or increased site traffic. In many corners of the SEO world, the expression “Content is King” is a generally accepted rule, and in this module we’ll examine content from many perspectives: how to analyze it, organize it, create it, make it great and build it into our strategies. You’ll also learn how to conduct effective competitive content analysis and internal content audits. And finally, you’ll learn how to create a site-wide content strategy building on the data we uncover in our study and analysis of content. ...
12件のビデオ (合計62分), 1 quiz
12件のビデオ
Benefits of a Competitive Content Analysis3 分
Dissecting the Competitive Content Analysis3 分
What Kind of Content Will Resonate with Your Customers?4 分
Conducting an Internal Content Audit2 分
How to Begin Your Content Analysis5 分
Organizing and Evaluating Content6 分
Creating a Strategy for Optimizing Content3 分
Domain Level Content Strategy7 分
What Makes Content Great?7 分
Different Types of Content and How to Use Them8 分
Creating Impactful Content6 分
1の練習問題
Advanced On-page SEO20 分
3
5時間で修了

Local SEO

Welcome to week 3! In the lessons that follow, you will take a close look at local SEO strategy. You will see how to optimize your Google business pages, on-site content and external references such as citations, backlinks, and reviews to help your local business have higher visibility in the local search landscape. By the end of this module, you should be able to not only describe a bit of the history of how Google displays local searches but also utilize best practices to develop a high quality local SEO approach. ...
10件のビデオ (合計55分), 2 quizzes
10件のビデオ
Why's Local SEO Important?2 分
Local SEO History3 分
Current Local SEO Landscape3 分
Organic Search Versus Paid Advertising5 分
Google My Business!8 分
Improving Your Local Visibility10 分
Importance of Off-site Citations4 分
Quality Off-site Link Building8 分
Importance of Customer Reviews7 分
1の練習問題
Local SEO20 分
4
7時間で修了

Creating an SEO Campaign

Welcome to week 4! In this module, we are going to discuss the human factor of SEO - how to manage your relationship with clients. We’ll talk about what should be discussed in the critical first meetings, how to manage your client’s expectations, and how to track and report on progress toward your client’s goals. By the end of this module, you’ll have developed a solid approach for achieving a productive and successful relationship with your client....
10件のビデオ (合計51分), 1 quiz
10件のビデオ
Scoping an SEO Project5 分
Proving Your Value to Potential Clients6 分
Managing Client Expectations8 分
Asking the Right Questions7 分
Importance of Achieving Quick Wins2 分
Developing SMART Project Goals4 分
Establishing Benchmarks and Tracking Metrics8 分
Reporting Progress to Your Client5 分
Course Summary1 分
1の練習問題
Creating an SEO Campaign20 分
4.7
118件のレビューChevron Right

50%

コース終了後に新しいキャリアをスタートした

52%

コースが具体的なキャリアアップにつながった

13%

昇給や昇進につながった

人気のレビュー

by SRJan 17th 2017

This course provides the essential fundamentals for optimizing a website for search. The course was a refresher in certain areas as well as helped fill in the gaps on things I didnt know.

by AHMay 23rd 2017

Excellent course. There is always new and exciting information available in the ever changing world of SEO. Great insights on Google's ever-changing algorithms and methods. Thanks!

講師

Avatar

Rebekah May

SEO Manager & Lead SEO Instructor, Lead Qual
UC Davis Division of Continuing and Professional Education

カリフォルニア大学デービス校(University of California, Davis)について

UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact....

Search Engine Optimization (SEO)の専門講座について

This Specialization will teach you to optimize website content for the best possible search engine ranking. You'll learn the theory behind Google search and other search engine algorithms; you'll also build practical, real-world skills that you can apply to a career in digital marketing or online content development, including on-page and off-page optimization, optimizing for local and international audiences, conducting search-focused website audits, and aligning SEO with overall business strategies. Each course is intended to build on the skills from the previous course, thus we recommend you take the courses in the order they are listed. The Specialization culminates in a hands-on Capstone Project, in which you will apply your skills to a comprehensive SEO consulting task....
Search Engine Optimization (SEO)

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