Learn the ins and outs of optimizing a website, from conducting an initial audit to presenting your findings and recommendations. Hands-on activities include learning how to select and apply appropriate keywords throughout a website, incorporating keyword research in a content marketing strategy, and optimizing a site for local search. You will also learn strategies for setting goals and client/stakeholder expectations, building effective analytics and reports, and communicating SEO improvements.
提供：
カリフォルニア大学デービス校（University of California, Davis）このコースについて
36,004 最近の表示
柔軟性のある期限
スケジュールに従って期限をリセットします。
共有できる証明書
修了時に証明書を取得
100%オンライン
自分のスケジュールですぐに学習を始めてください。
中級レベル
At least 2 years of business or marketing experience and has conducted initial keyword search activities.
約14時間で修了
英語
字幕：英語
学習内容
Use keyword research to select best keywords to optimize your website in search results
Examine how to analyze, organize, create, and build content utilizing various strategies
Use best practices to develop a high quality local SEO approach
Develop a solid approach for achieving a productive and successful relationship with your client
習得するスキル
- Keyword Research
- Marketing
- Content Marketing
- Mathematical Optimization
柔軟性のある期限
スケジュールに従って期限をリセットします。
共有できる証明書
修了時に証明書を取得
100%オンライン
自分のスケジュールですぐに学習を始めてください。
中級レベル
At least 2 years of business or marketing experience and has conducted initial keyword search activities.
約14時間で修了
英語
字幕：英語
提供：
カリフォルニア大学デービス校（University of California, Davis）
UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact.
シラバス - 本コースの学習内容
6時間で修了
Introduction to Optimizing a Website for Google Search
Welcome to week 1! As you may remember from Module 4 within the last course, Search Engine Optimization Fundamentals, keywords are an extremely important tool for helping your customers find you in an often crowded field. Effective use of keywords on your optimized website can result in free targeted traffic to your site, helping you to reach your business goals. In this module, you will use the keyword research you conducted in the last course and you will learn a process for selecting the best keywords to optimize your website in search results. We will look at concepts like relevancy to the site, keyword intent, how competitive the keyword is in organic search, and how well that term might convert once it receives traffic. We’ll also discuss how to identify and evaluate competitors, how to map keywords to pages, and how to create a keyword map for your clients and your own site. There is a lot to discuss in our first module, so if you are taking this course without learning the materials of module 4 within the SEO Fundamentals course, I highly recommend you complete that module before diving into this one. So, let’s get started learning how to apply keyword research!
6時間で修了
12件のビデオ （合計53分）, 1 学習用教材, 1 個のテスト
2時間で修了
Advanced SEO Strategies
Welcome to module 2! While keywords help users locate relevant web pages, it’s the content itself that determines whether a click converts to a sale or increased site traffic. In many corners of the SEO world, the expression “Content is King” is a generally accepted rule, and in this module we’ll examine content from many perspectives: how to analyze it, organize it, create it, make it great and build it into our strategies. You’ll also learn how to conduct effective competitive content analysis and internal content audits. You’ll learn how to create a site-wide content strategy building on the data we uncover in our study and analysis of content. And finally, you'll review the topic of local SEO, what local SEO is, and how it is both similar to and different from regular SEO tactics and best practices. Let's get started!
2時間で修了
14件のビデオ （合計85分）, 1 学習用教材, 1 個のテスト
4時間で修了
Mobile/App SEO and Metrics & KPIs
Welcome to module 3! We will go over mobile/app SEO and Metrics and KPIs. You will learn how to optimize your app in app stores and incorporate keywords and keyword tags. You will also understand what A/B testing is and how it applies to app optimization. We will discuss the value of screenshots and how they play a role in user downloads. We will then review reasons why KPIs impact SEO efforts and how ROI is used to determine if a project was profitable. Lastly, we will discuss survey findings and how they help prepare you for successes and challenges in a career in SEO and why forecasting SEO impact is vital. We have a lot to cover, so let's get started!
4時間で修了
12件のビデオ （合計113分）, 5 学習用教材, 1 個のテスト
2時間で修了
Creating an SEO Campaign
Welcome to module 4! In this module, we are going to discuss the human factor of SEO - how to manage your relationship with clients. We’ll talk about what should be discussed in the critical first meetings, how to manage your client’s expectations, and how to track and report on progress toward your client’s goals. By the end of this module, you’ll have developed a solid approach for achieving a productive and successful relationship with your client.
2時間で修了
10件のビデオ （合計51分）
レビュー
OPTIMIZING A WEBSITE FOR GOOGLE SEARCH からの人気レビュー
DDにより2021年4月6日
The course was very good. Overall, the courses in this specialization require tools that are no longer free to use. It would be really helpful to have something provided for the duration of the class.
SPにより2020年11月24日
Amazing! must do for the people who wants to work in the SEO and Web optimization field. General people and Entrepreneurs who owns and manages their own site can also find this course really helpful.
SHにより2019年9月2日
This has to be the most informative and useful SEO course on the internet. The instructor has provided so much value. I highly recommend this course for anyone seeking in-depth value of SEO.
SRにより2017年1月16日
This course provides the essential fundamentals for optimizing a website for search. The course was a refresher in certain areas as well as helped fill in the gaps on things I didnt know.
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