This course in the Healthcare Marketplace specialization gives the learner an in-depth view of the intellectual property creation that is vital to creating breakthrough technologies. Included is an understanding of the strategy deployed for pricing drugs and new technologies as well as the market sizing exercise to identify where future research and development investments should be made.
提供：
Healthcare Marketplace の専門講座ミネソタ大学（University of Minnesota）このコースについて
97,332 最近の表示
受講生の就業成果
20%
コース終了後に新しいキャリアをスタートした
12%
コースが具体的なキャリアアップにつながった
共有できる証明書
修了時に証明書を取得
100%オンライン
自分のスケジュールですぐに学習を始めてください。
次における5の3コース
柔軟性のある期限
スケジュールに従って期限をリセットします。
初級レベル
約9時間で修了
英語
字幕：英語, スペイン語
受講生の就業成果
20%
コース終了後に新しいキャリアをスタートした
12%
コースが具体的なキャリアアップにつながった
共有できる証明書
修了時に証明書を取得
100%オンライン
自分のスケジュールですぐに学習を始めてください。
次における5の3コース
柔軟性のある期限
スケジュールに従って期限をリセットします。
初級レベル
約9時間で修了
英語
字幕：英語, スペイン語
提供：
ミネソタ大学（University of Minnesota）
The University of Minnesota is among the largest public research universities in the country, offering undergraduate, graduate, and professional students a multitude of opportunities for study and research. Located at the heart of one of the nation’s most vibrant, diverse metropolitan communities, students on the campuses in Minneapolis and St. Paul benefit from extensive partnerships with world-renowned health centers, international corporations, government agencies, and arts, nonprofit, and public service organizations.
シラバス - 本コースの学習内容
2時間で修了
The Pharmaceutical Industry: Bench Science to Bedside
In this module you will learn how medical technology goes from ideas to treatments. First we will focus on the pharmaceutical industry. The take-away messages from this module are that there are many exciting ideas that never make it out of the lab. Furthermore, those ideas that do make it out requires hundreds of millions of dollars per innovation. The skills gained from this module to enable a successful capstone is an appreciation of how technologies are innovated a midst a sea of regulation and intellectual property constraints. You will be better prepared to under the features of likely successful drug before it goes to market and competes to enhance and save lives.
2時間で修了
12件のビデオ （合計66分）
12件のビデオ
Meet Steve Parente (or "My Five Hats")5 分
1.1.0 Overview; Pharmaceutical Industry: Trends in Drug Development4 分
1.1.1 Pharmaceuticals: From Bench to Bedside5 分
1.1.2 Pharmaceutical Industry: Drug Development Challenges3 分
1.1.3 Pharmaceutical Industry: Intellectual Property7 分
1.2.1 Pharmaceutical Industry: Food & Drug Administration3 分
1.2.2 Pharmaceutical Industry: Investigational New Drug / Phase 1 to Phase 44 分
1.2.3 Pharmaceutical Industry: Global Regulatory & Harmonization6 分
1.3.1 Pharmaceutical Reimbursement: US Market5 分
1.3.2 Pharmaceutical Reimbursement: Public Insurance Market5 分
1.3.3 Pharmaceutical Reimbursement: Overseas US Market7 分
4の練習問題
Pharma Bench Science10 分
Pharma Regulatory10 分
Pharma Reimbursement10 分
The Pharmaceutical Industry: Bench Science to Bedside20 分
4時間で修了
Pharmaceutical Market Deployment & Management
In this module you will learn about how the pharmaceutical industry takes a product that has cleared the bench and sells it in the market. Pharmaceutical marketing of a drug product is one of the most complex consumer behavior activities in practice today. Selling a new drug in a highly competitive global market space with a patent clock ticking is a constant tactical game played out on a long strategic clock that also runs into subsequent generic deployment. The take-away messages from this module are the pharmaceutical market requires strategic thinking that considers an array of contingencies. The market also must be nimble to adjust to different government policies that can create or break decades long product lines and therapeutic interventions. The skills gained from this module are an understanding of the competitive landscape analysis as well as threat assessment analysis required to complete the capstone medical innovation project.
4時間で修了
9件のビデオ （合計69分）
9件のビデオ
2.1.2 Who are your Customers?4 分
2.1.3 Who or what Influences your Customer?9 分
2.2.1 Early Competitors in Brand Space10 分
2.2.2 Global Space Competitors9 分
2.2.3 Generic and Over the Counter (OTC)5 分
2.3.1 Trends in Cancer Drugs5 分
2.3.2 British Criteria for Cancer Drug Payment6 分
2.3.3 U.S. Criteria for Cancer Drug Payment7 分
3の練習問題
Pharma Marketing Plan10 分
Pharma Competitor Analysis10 分
UK vs. US Policy for Cancer Drugs10 分
2時間で修了
The Medical Device Industry: Bench Science to Bedside
In this module you will learn how medical device industry innovates and brings transformational products to market. The take-away messages from this module are that there are many exciting ideas that never make it off the cutting room floor of universities and research labs. Furthermore, those devices that do make it have to quite novel to compete in an increasingly crowded space. The skills gained from this module to enable a successful capstone is an appreciation of how medical devices are innovated a midst a sea of regulation and intellectual property constraints. You will be better prepared to under the features of likely successful medical device before it goes to market and competes to enhance and save lives.
2時間で修了
9件のビデオ （合計48分）
9件のビデオ
3.1.2 Device Failure5 分
3.1.3 Medical Device and Pharma Convergence4 分
3.2.1 Reimbursement Coding3 分
3.2.2 Payment to Healthcare Providers4 分
3.2.3 Medical Device Industry: Reimbursement Strategy4 分
3.3.1 U.S. Device Public Reimbursement6 分
3.3.2 U.S. Device Private Insurer Reimbursement5 分
3.3.3 Medical Device Reimbursement Outside U.S.5 分
4の練習問題
Medical Device Innovation10 分
Medical Device Regulatory10 分
Device Reimbursement10 分
Medical Device Bench Science to Bedside20 分
2時間で修了
Medical Device Market Deployment & Management
In this module you will learn about how the medical device industry takes a product that has cleared the bench and sells it in the market. Selling a new medical device in a highly competitive global market space with a patent clock ticking is a constant tactical game particularly in the crowed medical device Class 1 and Class 2 space. The take-away messages from this module are the medical device market requires constant innovation with product updates required at a far quicker rate than the pharmaceutical market. Manufacturers must also be nimble to adjust to different government reimbursement policies that put great financial risk or previously risk free core customers. The skills gained from this module are an understanding of the competitive landscape analysis as well as threat assessment analysis required to complete the capstone medical innovation project.
2時間で修了
10件のビデオ （合計60分）
10件のビデオ
4.1.1 Medical Device Industry: Market Space6 分
4.1.2 Medical Device Industry: Innovation Pipeline & Valuation6 分
4.1.3 Medical Device Industry: Global Partnerships6 分
4.2.1 Medical Device: Device Competitor Analysis5 分
4.2.2 Medical Device: Global Competitor Analysis3 分
4.2.3 The 510k: Friend or Foe?6 分
4.3.1 Go to Market6 分
4.3.2 Managing Market Share7 分
4.3.3 Keeping the Product Fresh and Safe in the Long Run7 分
4の練習問題
Device Market Plan10 分
Device Competitor Analysis10 分
Device Sales & Risk10 分
Device Market Deployment & Management20 分
レビュー
PHARMACEUTICAL AND MEDICAL DEVICE INNOVATIONS からの人気レビュー
MRにより2016年10月21日
This is a very good course for Pharmaceutical and Medical devices. However, the course was not stand-alone; I had to take google occasionaly. Thanks for the course. Greetings\n\nMubashar Rehman
BKにより2017年7月14日
Very useful to get the domain knowledge about pharmaceutical and medical devices field; markets ranging both in the USA and globally. Gained immense knowledge b taking this course. Thank you.
JVにより2018年3月18日
Really helpful, I thought the assignment could have used a bit more concrete applied knowledge instead of just using a search engine to research a drug with provided links.
KTにより2020年7月9日
Good content and presentation overall. But verbal communication could be better. Some important parts of the course are barely discernible. Overall good job. Thanks Steve!
Healthcare Marketplace専門講座について
The first course, Healthcare Marketplace Overview, covers all of the major sub-sectors of the healthcare industry including the physician, hospital, insurer and medical technology markets, including a historical perspective. The second course, Healthcare Delivery Providers, takes an in-depth look at the system of healthcare delivery and the transformations occurring to improve the health of populations and communities. The third course,Pharmaceutical and Medical Device Innovations, gives the learner an in-depth view of the intellectual property creation that is vital to creating breakthrough technologies. The fourth course, Medical Technology and Evaluation, explains how cost-effectiveness analysis is used in the healthcare market to put a monetary value on a life saved through a new innovation.
The Capstone brings together key skills engendered from the four courses to create an original medical innovation valuation. The first course teaches the learner to size a population or market. The second course explores whether the healthcare delivery system and the clinicians will or will not find value from deploying a new innovation. The third course identifies the competitive landscape of medical technology innovations to compete or complement. The fourth course teaches how to put a monetary value on the improvement in health resulting from a new innovation. In this way, the suite of four courses supports the capstone experience.
よくある質問
いつ講座や課題にアクセスできるようになりますか？
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
- The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
- The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
この専門講座をサブスクライブすると何を行うことができるようになりますか？
コースに登録する際、専門講座のすべてのコースにアクセスできます。コースの完了時には修了証を取得できます。電子修了証が成果のページに追加され、そこから修了証を印刷したり、LinkedInのプロフィールに追加したりできます。コースの内容の閲覧のみを希望する場合は、無料でコースを聴講できます。
返金ポリシーについて教えてください。
サブスクライブすると、7日間の無料トライアルを体験できます。この期間中は解約金なしでキャンセルできます。それ以降、払い戻しはありませんが、サブスクリプションをいつでもキャンセルできます。返金ポリシーをすべて表示します。
学資援助はありますか？
はい。受講料の支払いが難しい受講生に、Coursera（コーセラ）は学資援助を提供しています。左側の［登録］ボタンの下にある［学資援助］のリンクをクリックして申請してください。申請書の入力を促すメッセージが表示され、承認されると通知が届きます。キャップストーンプロジェクトを含む専門講座の各コースでこのステップを完了する必要があります。詳細。
コースを修了することで大学の単位は付与されますか？
このコースでは大学の単位は付与されませんが、一部の大学ではコース修了証を単位として承認する場合があります。詳細については、大学にお問い合わせください。Coursera（コーセラ）のオンライン学位および Mastertrack™証明書は、大学の単位を取得する機会を提供します。
さらに質問がある場合は、受講者向けヘルプセンターにアクセスしてください。
