Mar 20, 2020
I had always been afraid of Pricing and any other subject that required some mathematical skills. But this course was so helpful in both educating me and boosting my self-confidence in Pricing.
Mar 20, 2017
Although they are harder concepts and more practices to remember, it was a very insightful course! I truly enjoyed the additional readings to elaborate on the lectures. Thank you very much, IE!
by Kinock S•
Jan 31, 2019
I am small hotel owner. This course really changed my attitude and perception towards pricing. I hope the knowledge I gained in this course is going to help me a lot. Thank you .
by Anand R•
Sep 20, 2020
I have been working in sales for the last 10 years, though I have learned many tricks of the trade while working, this program gave me more insights into the pricing strategy
by Ankur A•
Jul 07, 2020
I really liked this module and pricing implication. Prof. Martin Boehm made it much easier to understand with all the practical examples and Obviously, the light board. :)
by Chinmay S•
Sep 09, 2019
Loads of information received through this course. Being a fresher, the content seems pretty exhaustive & holistic. Some nice & relevant examples in every video lecture.
by Newman O O•
Jan 02, 2018
Interesting but very tough quizzes. I learnt the act of pricing in marketing. The instructor was excellent, practical and clear in his explanations and teachings
by Stefany C C L•
Aug 07, 2020
Me gustaron las clases, súper dinámicas y con los mejores ejemplos para entender los conceptos. El profesor es muy bueno explicando pues domina los temas.
by Matthias T•
Jan 14, 2018
Well explained videos as well as many important theories of pricing are covered. Moreover, there is a good variety of very interesting articles provided.
by Shravanthi A•
Nov 29, 2016
Got great content. Helps in pricing-decision-making analytically as well. Very good examples and simulation. Enjoyed the course. Totally worth it.
by Nader M A•
Aug 04, 2016
really useful course covering the fundamentals of pricing and the common concepts in that field using both quantative methods and qualitative ones
by Arunabh D•
Apr 06, 2016
A good to get the details of Pricing Strategies. Although some basics weren't covered, the overall learning from the modules are worth taking.
by ASHISH B•
Jul 11, 2017
Great Course and the way Prof. explained is amazing. I like the questionnaire and prefer to have more quant practice questions in the course.
by Helder R C V•
Apr 27, 2016
Very detailed examples and good explanations. Excellent base to build upon the more advanced material needed to work in the marketing area.
by Mahmoud A•
Oct 07, 2019
It was a fantastic course, It helps me to practice marketing planning and implementation with the best I can, Thank you IE Business School
by Anastasia D•
Apr 27, 2016
Thank you, Professor, it was really interesting and a little hard in the beginning. Everything very logically described, everything clear.
by Elchin M•
May 16, 2020
Great course! However, topics are spread too widely. Would be better to focus on bigger videos instead of small bite-sized videos.
by Luis A D d F•
Jan 20, 2019
Great course, covers the main topics about pricing and even have some part on customer psychology. Very complete and great!
by Tim H P•
Jul 10, 2020
I really enjoyed this course. Many thanks to Prof. Boehm for providing interesting insights into different pricing topics.
by Gabriel O C•
Jan 19, 2018
Amazing course! Simple and very powerful. I learned a lot of useful tools and things I've never thought about pricing !
by Kiran M•
Oct 26, 2017
Excellent course on Pricing. Highly recommended to anyone who wants to learn the basics and intermediaries of Pricing!
by Prabhav M•
Jul 02, 2020
Effective course to learn and apply pricing techniques by solving numerical based problems and data centric approach
by Ricardo D R R•
Dec 21, 2019
Excellent! Explains very well the topics in a dynamic way.
Excelente! Explica muito bem os tópicos e é dinâmico.
Nov 06, 2018
Organized, well summarized, and the video surely explains well the concepts of the pricing strategy.
by César G•
Feb 26, 2017
Creo que contempla todos los temas, un poco de economía, estadística y varios libros interesantes. Lo recomiendo
by Ujjwal A•
Aug 20, 2020
One of the best courses to understand the basics of Pricing and the factors influencing the pricing methodology
by Santiago L T•
Aug 13, 2020
I loved this course, and how pricing can be studied from market research and numbers and also from psychology!