Mar 20, 2020
I had always been afraid of Pricing and any other subject that required some mathematical skills. But this course was so helpful in both educating me and boosting my self-confidence in Pricing.
Mar 20, 2017
Although they are harder concepts and more practices to remember, it was a very insightful course! I truly enjoyed the additional readings to elaborate on the lectures. Thank you very much, IE!
by Kinock S•
Jan 31, 2019
I am small hotel owner. This course really changed my attitude and perception towards pricing. I hope the knowledge I gained in this course is going to help me a lot. Thank you .
by Chinmay S•
Sep 09, 2019
Loads of information received through this course. Being a fresher, the content seems pretty exhaustive & holistic. Some nice & relevant examples in every video lecture.
by Newman O O•
Jan 02, 2018
Interesting but very tough quizzes. I learnt the act of pricing in marketing. The instructor was excellent, practical and clear in his explanations and teachings
by Matthias T•
Jan 14, 2018
Well explained videos as well as many important theories of pricing are covered. Moreover, there is a good variety of very interesting articles provided.
by Shravanthi A•
Nov 29, 2016
Got great content. Helps in pricing-decision-making analytically as well. Very good examples and simulation. Enjoyed the course. Totally worth it.
by Nader M A•
Aug 04, 2016
really useful course covering the fundamentals of pricing and the common concepts in that field using both quantative methods and qualitative ones
by Arunabh D•
Apr 06, 2016
A good to get the details of Pricing Strategies. Although some basics weren't covered, the overall learning from the modules are worth taking.
by ASHISH B•
Jul 11, 2017
Great Course and the way Prof. explained is amazing. I like the questionnaire and prefer to have more quant practice questions in the course.
by Helder R C V•
Apr 27, 2016
Very detailed examples and good explanations. Excellent base to build upon the more advanced material needed to work in the marketing area.
by Mahmoud A•
Oct 07, 2019
It was a fantastic course, It helps me to practice marketing planning and implementation with the best I can, Thank you IE Business School
by Anastasia D•
Apr 27, 2016
Thank you, Professor, it was really interesting and a little hard in the beginning. Everything very logically described, everything clear.
by Elchin M•
May 16, 2020
Great course! However, topics are spread too widely. Would be better to focus on bigger videos instead of small bite-sized videos.
by Luis A D d F•
Jan 20, 2019
Great course, covers the main topics about pricing and even have some part on customer psychology. Very complete and great!
by Gabriel O C•
Jan 19, 2018
Amazing course! Simple and very powerful. I learned a lot of useful tools and things I've never thought about pricing !
by Kiran M•
Oct 26, 2017
Excellent course on Pricing. Highly recommended to anyone who wants to learn the basics and intermediaries of Pricing!
by Prabhav M•
Jul 02, 2020
Effective course to learn and apply pricing techniques by solving numerical based problems and data centric approach
by Ricardo D R R•
Dec 21, 2019
Excellent! Explains very well the topics in a dynamic way.
Excelente! Explica muito bem os tópicos e é dinâmico.
Nov 06, 2018
Organized, well summarized, and the video surely explains well the concepts of the pricing strategy.
by César G•
Feb 26, 2017
Creo que contempla todos los temas, un poco de economía, estadística y varios libros interesantes. Lo recomiendo
Jun 07, 2016
Really good, essential course in the field with great lecturer and many helpful resources.
by Alejandra T V•
Feb 25, 2018
I now feel capable of setting prices for my future business and/or at a marketing management job. Thank you!
by PIYUSH S•
Apr 23, 2020
Excellent Course with lots of insights on Pricing, Demand, Economics, and insights of consumers' demand.
by Gyula W•
Jun 29, 2020
Great course, provide you with broad knowledge and great introduction to pricing for any entrepreneur.
by Raymond C•
Dec 25, 2018
Very challenging and informative. Thankful to be a part of this online course. Thank you, Mr. Boehm.
by Nicolas M•
Jan 07, 2017
I really enjoyed following this course mixing theory, practice and insights for field professionals.