Chevron Left
Pricing Strategy に戻る

IEビジネススクール(IE Business School) による Pricing Strategy の受講者のレビューおよびフィードバック

4.6
721件の評価
159件のレビュー

コースについて

Pricing is one of the most important but least understood marketing decisions. Learn and practice concepts, techniques, and get to grips with the latest thinking on assessing and formulating pricing strategies. Analyze how firms attempt to capture value, as well as profits, in the revenues they earn. After this course, you will be able to contribute to the process of formulating pricing strategies for your own products and services, or those of your firm. This course has an additional focus on pricing dynamics and the reaction to and by competitors, taking a highly pragmatic approach and one that is directly applicable to your day-to-day professional life. Martin Boehm - IE Professor and Dean of the Business School with over 10 years experience - will guide you through four modules. We begin with the importance of pricing and how it ultimately can affect the bottom line. Then, we move on to methods to help you decide what is the optimal price for your product; and then price discrimination - should all your products follow the same pricing strategy or should you differentiate depending on the customer segment? Finally, we look at pricing psychology and how you can manipulate customers in order to drive the highest possible price for your product....

人気のレビュー

AJ

Mar 20, 2020

I had always been afraid of Pricing and any other subject that required some mathematical skills. But this course was so helpful in both educating me and boosting my self-confidence in Pricing.

BT

Mar 20, 2017

Although they are harder concepts and more practices to remember, it was a very insightful course! I truly enjoyed the additional readings to elaborate on the lectures. Thank you very much, IE!

フィルター:

Pricing Strategy: 51 - 75 / 157 レビュー

by KAMPHA K N

May 29, 2020

The course give the idea how to prize optimally with the given reseach data for different prices.

by Dylan M

Oct 07, 2016

This course offered a lot of practical information that I plan to immediately apply in my job.

by Jacques K H

Aug 26, 2017

I loved. Thank you very much for the course and for making me a better professional.

by Mukesh K B

Dec 01, 2016

It was good course and has given me immense knowledge and new way to look pricing.

by Shubhang S

Aug 10, 2016

Very detailed and a nicely structured program. Lectures were surprisingly precise!

by Pedro M

Jun 13, 2020

Excellent course, covering different topics and well sustained in bibliography

by Luigi

Dec 23, 2019

This course was well structured to apply a pricing strategy at all the levels

by Adekola F

Nov 06, 2017

The most difficult one yet in the specialization, very challenging but I tho

by JEYAKUMAR S

Apr 23, 2020

This is an interesting course, and correct length, and fascinating lessons.

by Carol M

Oct 17, 2018

Great explanation that suits everyone even those with no prior experience.

by Du Y

Jun 26, 2018

It helps me a lot in learning the basic knowledge of pricing strategies.

by Ashim B

Sep 24, 2018

Holistic approach to the understanding of pricing strategy.

by Satyam P

Jun 23, 2016

Great Course and extensive learning modules. Thanks a lot.

by Chioma O

May 13, 2019

Very detailed and insightful course. It is a gamechanger!

by Alejandro L

May 27, 2017

Stunning and remarkable, Definitely worth every minute.

by AMAN S C

May 15, 2020

excellent teaching by our spanish teacher love you sir

by Madhur S

May 23, 2020

Very Helpful in giving insights on Pricing Strategies

by Alex P

May 24, 2020

Very interesting course and liked the format of it.

by Nana K

Aug 25, 2019

Très intéressant, on y découvre de nouvelles choses

by Ravindra S R

Aug 16, 2019

very informative and practice exercises were apt

by Ahmed N

Jul 01, 2016

extremely beneficial and high quality education

by Jady P

Dec 10, 2016

very awesome course! The professor is great!

by Maaz S

Nov 28, 2018

Very Informative and gained a lot of skills

by Colin M

Mar 10, 2018

Very well-constructed, informative course.

by Gediminas D

Oct 29, 2016

very good course. Interesting and useful.