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Pricing Strategy に戻る

IEビジネススクール(IE Business School) による Pricing Strategy の受講者のレビューおよびフィードバック



Pricing is one of the most important but least understood marketing decisions. Learn and practice concepts, techniques, and get to grips with the latest thinking on assessing and formulating pricing strategies. Analyze how firms attempt to capture value, as well as profits, in the revenues they earn. After this course, you will be able to contribute to the process of formulating pricing strategies for your own products and services, or those of your firm. This course has an additional focus on pricing dynamics and the reaction to and by competitors, taking a highly pragmatic approach and one that is directly applicable to your day-to-day professional life. Martin Boehm - IE Professor and Dean of the Business School with over 10 years experience - will guide you through four modules. We begin with the importance of pricing and how it ultimately can affect the bottom line. Then, we move on to methods to help you decide what is the optimal price for your product; and then price discrimination - should all your products follow the same pricing strategy or should you differentiate depending on the customer segment? Finally, we look at pricing psychology and how you can manipulate customers in order to drive the highest possible price for your product....



Mar 20, 2017

Although they are harder concepts and more practices to remember, it was a very insightful course! I truly enjoyed the additional readings to elaborate on the lectures. Thank you very much, IE!


Mar 20, 2020

I had always been afraid of Pricing and any other subject that required some mathematical skills. But this course was so helpful in both educating me and boosting my self-confidence in Pricing.


Pricing Strategy: 76 - 100 / 178 レビュー

by Bene D

May 13, 2019

Very detailed and insightful course. It is a gamechanger!

by Alejandro L

May 27, 2017

Stunning and remarkable, Definitely worth every minute.


May 15, 2020

excellent teaching by our spanish teacher love you sir

by Madhur S

May 23, 2020

Very Helpful in giving insights on Pricing Strategies

by Alex P

May 24, 2020

Very interesting course and liked the format of it.

by Nana K

Aug 25, 2019

Très intéressant, on y découvre de nouvelles choses

by Ravindra S R

Aug 16, 2019

very informative and practice exercises were apt

by Ahmed N

Jul 01, 2016

extremely beneficial and high quality education

by Jady P

Dec 10, 2016

very awesome course! The professor is great!

by Maaz S

Nov 28, 2018

Very Informative and gained a lot of skills


Sep 27, 2020

it was a great experience with this course

by Colin M

Mar 10, 2018

Very well-constructed, informative course.

by Gediminas D

Oct 29, 2016

very good course. Interesting and useful.

by Chongtao P

May 20, 2017

very good course and I have learned lot

by mihaela b

Apr 05, 2020

Interesting, right speed, great techer

by Felipe A G c

Jan 27, 2017

grerat course, have a nice tips to use

by Magdolin A

Jun 30, 2019

Great Information and well presented.

by Ерошенков М А

Mar 24, 2020

It was very interesting and usefull!

by Alain C

Mar 10, 2018

Good Information and great learning.

by Krzysztof L

Aug 25, 2017

Great course with a lot of examples.

by rajat k

Jan 18, 2020

Insightful and crisp to understand

by Kelli S C

May 01, 2019

So much to learn but presented we

by Trần K

May 27, 2019

thanks to Coursera and Lecturers

by Giorgio F

May 17, 2020

very good, clear, deep and fast

by Dee M

Sep 14, 2016

Great course - very insightful