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Pricing Strategy に戻る

IEビジネススクール(IE Business School) による Pricing Strategy の受講者のレビューおよびフィードバック



Pricing is one of the most important but least understood marketing decisions. Learn and practice concepts, techniques, and get to grips with the latest thinking on assessing and formulating pricing strategies. Analyze how firms attempt to capture value, as well as profits, in the revenues they earn. After this course, you will be able to contribute to the process of formulating pricing strategies for your own products and services, or those of your firm. This course has an additional focus on pricing dynamics and the reaction to and by competitors, taking a highly pragmatic approach and one that is directly applicable to your day-to-day professional life. Martin Boehm - IE Professor and Dean of the Business School with over 10 years experience - will guide you through four modules. We begin with the importance of pricing and how it ultimately can affect the bottom line. Then, we move on to methods to help you decide what is the optimal price for your product; and then price discrimination - should all your products follow the same pricing strategy or should you differentiate depending on the customer segment? Finally, we look at pricing psychology and how you can manipulate customers in order to drive the highest possible price for your product....



Mar 20, 2017

Although they are harder concepts and more practices to remember, it was a very insightful course! I truly enjoyed the additional readings to elaborate on the lectures. Thank you very much, IE!


Mar 20, 2020

I had always been afraid of Pricing and any other subject that required some mathematical skills. But this course was so helpful in both educating me and boosting my self-confidence in Pricing.


Pricing Strategy: 101 - 125 / 178 レビュー

by Rauf

May 05, 2020

Really ,this course is great.

by Jobian G

Aug 14, 2020

Excellent course for basics.


Dec 25, 2016

great, professional couse.

by Rehan

May 17, 2020

excellent course good job

by Кабанова Е В

Dec 26, 2017

Thank you for the course!

by Xini W

Mar 19, 2017

Good introduction course

by Veronica F

Jan 29, 2017

Great course! A bit hard

by Ziba H

Apr 25, 2020

thanks for everything

by Ricardo R

Mar 29, 2016

Brilliant and Helpful

by Julie v H H

Jul 17, 2020

Really nice course!

by Virendra G

Oct 10, 2016

Excellent course

by Syeda S K

Apr 06, 2020

amazingg course

by amirreza m

Feb 15, 2017

It was amazing

by John F

Oct 10, 2016

Great course!

by Carolyn D

Jun 16, 2017

very helpful

by Jose F O A

Nov 28, 2016

great course


Jun 28, 2020


by Deep R H

May 07, 2020


by Duke N

Nov 03, 2016


by Jose R P R

Mar 29, 2016

Very useful

by Gabriel M

Jul 24, 2020


by Gabriel M

Jul 18, 2020


by Nevra S

Jun 01, 2017


by Alvin B

Feb 13, 2017


by andy t

Oct 09, 2016