I had always been afraid of Pricing and any other subject that required some mathematical skills. But this course was so helpful in both educating me and boosting my self-confidence in Pricing.
Although they are harder concepts and more practices to remember, it was a very insightful course! I truly enjoyed the additional readings to elaborate on the lectures. Thank you very much, IE!
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by Ashwini D•
Informative course on Pricing. Great professor and interesting content.
Content delivery was good. Additional references, case studies, journals, articles, and books to read on the topics, were very useful.
Quiz tests were not hard, but they gave fair understanding of topic.
Although some basic concepts weren't covered, the overall learning from the course are worth taking.
by Saurabh M•
I was also expecting contents on various pricing strategy chosen for different segment and different stages of product life-cycle. The current practices like lowest price everyday, skim pricing etc. should be included. The overall content is good, but as pricing is currently one of the most complicated subject, the expectation is very high.
by synthia n•
THis course is reallly good and explains the pricing concepts and the math behind it really well. You will gain valuable skills about how retailers price their products and services . I loved the part where i learnt about price anchoring & price decoy. I would recomend this course to anyone working in the retail industry
by Luis S•
Great course! I would add some business cases to complement the learning. Would have been nice to have a brief video on ethics about pricing. I think the course focused a lot in how to get the most profit from a product/service, which I believe if it's considered alone, I might be a bit unethical.
by Maxime V•
The course is interesting, the professor is very clear and easily understandable. All the concepts are well presented and structured.
However the content relies too much on only simplistic examples to illustrate the concepts. I would have liked more hands-on assignments.
by Sagar L•
The course is really nice for anyone who is new to Pricing strategy. Although the videos are pretty elementary but the reading material provided is quite enriching. I'd recommend this to anyone who wants to understand Pricing strategy from scratch