Although they are harder concepts and more practices to remember, it was a very insightful course! I truly enjoyed the additional readings to elaborate on the lectures. Thank you very much, IE!
I had always been afraid of Pricing and any other subject that required some mathematical skills. But this course was so helpful in both educating me and boosting my self-confidence in Pricing.
by Maisa T S M A•
by Ashwini D•
Informative course on Pricing. Great professor and interesting content.
Content delivery was good. Additional references, case studies, journals, articles, and books to read on the topics, were very useful.
Quiz tests were not hard, but they gave fair understanding of topic.
Although some basic concepts weren't covered, the overall learning from the course are worth taking.
by Saurabh M•
I was also expecting contents on various pricing strategy chosen for different segment and different stages of product life-cycle. The current practices like lowest price everyday, skim pricing etc. should be included. The overall content is good, but as pricing is currently one of the most complicated subject, the expectation is very high.
by synthia n•
THis course is reallly good and explains the pricing concepts and the math behind it really well. You will gain valuable skills about how retailers price their products and services . I loved the part where i learnt about price anchoring & price decoy. I would recomend this course to anyone working in the retail industry
by Luis S•
Great course! I would add some business cases to complement the learning. Would have been nice to have a brief video on ethics about pricing. I think the course focused a lot in how to get the most profit from a product/service, which I believe if it's considered alone, I might be a bit unethical.
by Maxime V•
The course is interesting, the professor is very clear and easily understandable. All the concepts are well presented and structured.
However the content relies too much on only simplistic examples to illustrate the concepts. I would have liked more hands-on assignments.
by Sagar L•
The course is really nice for anyone who is new to Pricing strategy. Although the videos are pretty elementary but the reading material provided is quite enriching. I'd recommend this to anyone who wants to understand Pricing strategy from scratch
by Christopher N•
The course is good for people without any knoweldge about pricing. However, you can always learn something new so that for sure even more experienced persons learn something. The theory is explained well and supported with good examples.
by Oliver B•
Very fine course with good videos and explanations of the basics of Pricing. The articles were relevant but many of them rather old and could do with an update. All in all a recommendable course!
by Andres C•
Good and comprehensive general course about pricing, that covers all the basics that everyone should know about this matter. Not as deep as expected but it has very good materials. Thanks!
by Ekaterina R•
Great teacher, very interesting content, nice examples, good tasks. Some tasks were a bit complicated to solve, but the most of them were ok. I am satisfied with this course
by Agustin C•
Very good, perhaps since I already have my MBA some of the first lessons were extremely simple for me but the course is interesting and very well explained.
by RAMIRO E S T•
You can learn the concepts of pricing and ho to apply it to several industries and markets, also it gives you a wider view of how to make pricing right.
by Eileen O•
The lessons are valuable. My issue is that when I passed the quiz, I was unsure which 2 I got wrong and wanted to know for my own information.
by Cullen T•
Some of the content wasn't accessible, and sometimes the music over the talking made the discussion hard to hear, but otherwise a great course
by Ahmed N•
It is very useful but full of mathematical complications i would rather to focus more over strategies. Nevertheless i have learned a lot
by Willy P B•
Curso interesante y de utilidad pero con fallos en las lecciones.
Los exámenes son difíciles y requieren cálculos con excel
by Pravaal S•
I didn't know how much science goes behind pricing. This course was an eye opener. Keep up the good work team.
by Kunal S P•
Learning advance pricing strategy from Prof. Martin Boehm was a wonderful experience. Thanks to Coursera!!
by Anand V G•
Its a very good course to understand various facets of pricing .Explanation through video is fantastic .
by Bhashkar K•
Very Good course on Pricing. Relevant real-life examples. Great articles on theory and examples
by Carole R•
This course was very clear, all was well explained and well documented with many readings.
by Nikhil H C•
The Concepts could have been more elaborately explained. Especially Price discrimination.
by Erico R•
Pretty good introduction to the subject.
Well qualified instructors as well.
please check on the weblinks for most of the readings, the seem to be down