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100%オンライン
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約14時間で修了
英語
字幕:英語

習得するスキル

PricingPsychologyPrice DiscriminationPricing Strategies

受講生の就業成果

17%

コースが具体的なキャリアアップにつながった
共有できる証明書
修了時に証明書を取得
100%オンライン
自分のスケジュールですぐに学習を始めてください。
柔軟性のある期限
スケジュールに従って期限をリセットします。
約14時間で修了
英語
字幕:英語

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IEビジネススクール(IE Business School)

シラバス - 本コースの学習内容

コンテンツの評価Thumbs Up92%(3,144 件の評価)Info
1

1

3時間で修了

Demand Curve and Pricing

3時間で修了
12件のビデオ (合計51分), 9 readings, 4 quizzes
12件のビデオ
Introduction to the course2 分
Importance of Pricing4 分
Pricing Complexity3 分
Pricing Approaches2 分
Cost Based Pricing4 分
Cost Based Pricing Printer Example4 分
Competition Based Pricing3 分
Customer Based Pricing5 分
Price Elasticity6 分
Optimal Price2 分
Expert Interviews: Felix Krohn of Wolters Kluwer10 分
9件の学習用教材
How to Price Your Products1 分
The Price is Wrong5 分
Traditional Approaches to Pricing9 分
£1100 for a hamburger?10 分
Methods to Price Your Product12 分
Pricing Fashion with Science15 分
Price Elasticity of Demand3 分
Why the Highest Price isn’t the Best Price20 分
Pricing New Products16 分
4の練習問題
Practice Quiz on the Importance of Pricing3 分
Practice Quiz on Price Elasticity7 分
Practice Quiz for Optimal Price4 分
Module 1 Graded Assessment35 分
2

2

5時間で修了

Determining Willingness to Pay

5時間で修了
9件のビデオ (合計53分), 7 readings, 2 quizzes
9件のビデオ
Price Response Estimation3 分
Market Data1 分
Market Data Yogurt Example5 分
Experiments6 分
Expert Surveys3 分
Customer Surveys7 分
Customer Surveys Camera Example5 分
Advanced (OPTIONAL): Conjoint Analysis18 分
7件の学習用教材
Willingness to pay – definition and meaning10 分
Link to the Pricing Simulation45 分
Measuring Willingness-to-Pay50 分
Price Testing7 分
Experiments in Pricing10 分
Best practices for every step of survey creation5 分
A Review of Methods for Measuring Willingness-to-Pay50 分
2の練習問題
Practice Quiz on Price Experiments3 分
Module 2 Graded Assessment30 分
3

3

4時間で修了

Playing the Pricing Piano or Price Discrimination

4時間で修了
11件のビデオ (合計75分), 5 readings, 3 quizzes
11件のビデオ
Forms of Price Discrimination3 分
Expert Interviews: Alejandro Hermo of Burger King11 分
Product Versioning - Complements5 分
Product Versioning - Substitutes6 分
Bundling12 分
Mixed Bundling Telecommunications Example8 分
Purchase Quantity9 分
Buyer Identification2 分
Purchase Location2 分
Time of Purchase5 分
5件の学習用教材
Investopedia: What is Price Discrimination15 分
Price Differentiation30 分
Pay-per-laugh: Customers charged exactly for what they "consume"10 分
1000% Price Markup?8 分
The Price You Pay Depends on Time and Day5 分
2の練習問題
Practice Quiz on Bundling6 分
Module 3 Graded Assessment34 分
4

4

2時間で修了

Pricing Psychology

2時間で修了
9件のビデオ (合計36分), 5 readings, 1 quiz
9件のビデオ
Pricing experiments: Price as a quality indicator2 分
Price Anchoring5 分
Pricing experiments: The Decoy Effect3 分
Prospect Theory5 分
Price Endings3 分
The Pain of Paying7 分
Brief of the course3 分
Ready to continue on this journey?50
5件の学習用教材
Psychological Pricing: 4 Strategies, Examples and Tactics10 分
Quality Perceptions, Hitting the Spot4 分
A Luxury Example of Anchoring5 分
Price Endings' Field Experiments Results40 分
Pain of Paying, out in the Field5 分
1の練習問題
Module 4 Graded Assessment40 分

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Marketing Mix Implementation専門講座について

In this Specialization we will delve into the marketing mix and the skill-set needed to implement successful marketing strategies. Join us and explore the four key concepts of the marketing mix model, also known as the 4Ps: Product (Brand and Product Management), Pricing, Place (Distribution Channel Strategy and Retail) and Promotion (Communication Strategies, PR and Advertising). This course primarily focuses on implementation so you can immediately apply the lessons learned to your work or to a business idea that you are thinking of taking to market. After completing the four courses, you will be able to take part in the Capstone Project where you will have the opportunity to put into practice what you have learned in this specialization by running a real product through the marketing mix....
Marketing Mix Implementation

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