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Learner Reviews & Feedback for Principles of Public Relations by University of Colorado Boulder

4.7
stars
380 ratings

About the Course

In this course, learners are exposed to an overview of public relations principles and theories relevant to practice. You will explore the field, including the origin and trends affecting the future of the industry as well as how to land a job in public relations. This course provides a broad overview of working in public relations and how different tenets of persuasion are used in practice. The course also addresses ethical implications of public relations....

Top reviews

PP

Oct 28, 2023

The instructor was efficient is delivering all the modules in this course. I gained a lot of theoretical and practical knowledge in the field of Public Relations. Excellent content. Thank you Erin!

SK

Jun 9, 2023

this course really helps me alot in understanding how brands gets viral and famous by using press release, and yse of mouth, CSR, etc…. Thanks to UNIVERSITY IF COLORADO.

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1 - 25 of 88 Reviews for Principles of Public Relations

By Jill M Y

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Oct 1, 2021

This 5 week course has an entire week on CSR, and another on getting a PR job...it brushes across actual PR principles. To the point that a good community relations program is mentioned in the CSR week, but we don't spend time on what a 'good community relations' program looks like.

By Elena M

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Jan 3, 2022

Very poor content. The videos dont cover useful information regarding what is PR. What was written in the section "WHAT YOU WILL LEARN" has nothing to do with the topics covered in the course. To be honest, I am disappointed.

By Anastasiia B

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Jan 11, 2023

I just completed the "Principles of Public Relations" course and it was absolutely amazing! It provided a comprehensive overview of the PR industry and gave me a solid understanding of the key principles and strategies involved. The course materials were well-structured, and the instructor was knowledgeable and engaging. I also appreciated the real-world examples and case studies that were included throughout the course, which helped me to better understand how the principles are applied in practice. Overall, I would highly recommend this course to anyone interested in learning more about the field of public relations.

By Silpa D

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Jul 27, 2023

Public relations efforts strive to do the following: Build and maintain a positive image. Inform target audiences about positive associations with a product, service, brand, or organization. Maintain good relationships with influencers—the people who strongly influence the opinions of target audiences.

By Lawrence E G

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Aug 30, 2021

Highly informative beginner course in public relations. Excellent delivery of lecture by the professor and relatable examples / cases studies that were presented were very helpful in understanding the topic.

By Priscilla

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Oct 29, 2023

The instructor was efficient is delivering all the modules in this course. I gained a lot of theoretical and practical knowledge in the field of Public Relations. Excellent content. Thank you Erin!

By Lin, C Y

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Sep 10, 2023

This course helps me understand there exists differences between public relations and marketing. It takes time to realize all concepts about CSR, but I benefited a lot from the lecturing.

By Safina k

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Jun 10, 2023

this course really helps me alot in understanding how brands gets viral and famous by using press release, and yse of mouth, CSR, etc…. Thanks to UNIVERSITY IF COLORADO.

By Sophie O

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Jun 29, 2023

Really great introduction to Public Relations. Covered all of the basic concepts, and perfect for someone with little to no knowledge of PR. Really well taught too.

By Gissella G T

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Oct 31, 2023

It gave me the knowledge that I was looking for and very smart tools to implement it. The teacher was very good and the way how she organised it was excellent!

By Jeanine M

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Apr 4, 2022

Hello, I felt that this course was so informative and will be very instrumental to my current role as a Executive producer of my own media company

By Ritvi S

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Apr 13, 2023

Great insight into PR and very helpful for beginners to get a clear understanding on how to get started in the profession and what it may entail.

By M I

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Jan 14, 2022

This is the best course made by the best teacher! Very precise, up-do-date, comprehensive and very very professional! My respect to Erin Willis.

By estee k

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Jan 8, 2023

very interesting to learn about the background and history of PR; really liked the 4 step processes that are foundational in PR management.

By Carlos F S

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Mar 24, 2024

Abordagem dos principais temas relacionados à atividade de Relações Públicas, de forma prática e bastante didática pela instrutora.

By Ceba A

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Jul 26, 2023

the information that was included in this course was so important and fully understanding to know really what is Public Reltions.

By Alfred

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Jan 27, 2024

A very informative course that is very accessible and flexible for people like me who are unable to physically attend a school.

By Zak M

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Dec 13, 2023

This was a very topical and informative course. It is a great way to take the first step into the Public Relations field.

By Ain R

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Jan 28, 2024

the explanation made by Erin, is crystal clear. It does help me to have proper PR planning for the company I work with.

By Mbalentle K

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Mar 9, 2023

I enjoyed learning about the foundation of Public Relations and many different opportunities available in the field.

By Hannah F

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Oct 19, 2022

I loved the videos, the discussion prompts were aligned with course content, and the examples used were digestable.

By Unathi Y K

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Aug 31, 2022

The Professor was well informed, relavent articles. her passion on the subject is obvious. Thoroughly enjoyed it.

By Jenn S

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Feb 24, 2023

Amazing- really broadened my knowledge and I love the professor's passion for PR as an industry!

By Cristhopher B

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May 23, 2022

Excellent and engaging. Very on point and with tons of insides about PR managment. I Love oit!

By Saeeedeh M

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Jun 23, 2022

It was very usefull, thanks a lot for preparing this course.

I learn a lot about PR.