Really good! But be sure to take up the first courses if you're new to Market Research, and honestly, if you already have experience in this. You will learn a lot! :D Very recommendable
The Lecturer has a wealth of knowledge and is passionate about the course information which makes is worth just listening to, it helps with the learning for sure!
by Surya N•
The professor explains every bit involved in qualitative research in a clear way. Her explains makes us understand the concepts very easily.
by Aaron F•
Very unclear terminology (ex: are categories different from themes in the analysis? Who knows, I still don't) and illogical ordering of information within a given week's lecture made it difficult to fully conceptualize how the various concepts formed a cohesive whole. Showing examples (that weren't the cellphone business case scenario) would have been extremely helpful to help solidify taught concepts. This is particularly true when the course is explaining a visual representation of something, but doesn't actually show the object being discussed; I really wanted to understand how to use a spreadsheet for qual analysis, but never got to see an example, and the description from the instructor was very unclear with terms like rows and columns used sparingly.
Paradoxically, what information was Covered a lot of the same concepts multiple times, but without adding new information or perspective.
by Muhammad A A•
Very helpful and informative course. You should must enroll this course if you want to be expert in the qualitative research methods.
by Melvin G•
I have learnt so much through this course and would apply my learning to my job. Thanks for an excellent course.
by Gilbert C•
This is a well-put together course that does not require prior university learning. However, it is in English and potential learners should be aware of this before taking the course. The other major drawback is the use of peer reviewing for assessments without an instructor overseeing your assessment. This means firstly, that the pace of completing your course is actually dependent on other learners and secondly, that you may get an overly generous or overly harsh reviewer that is not standardised by the instructor without any clear means of appealing the decision. Also instructors are not active so a lot of questions from learners go unanswered. Still, if you're happy to learn by yourself through videos, I still think it's worth it for the low cost.
by Fathia R•
It would probably be better to add an explanation about some more important methodologies like In-Depth Interview and Market Ethnography, other than Focus Group Discussion. But overall, the course is very understandable for someone who is new to market research world.
by NayanaTara A•
I wish I could learn about Content Analysis of a written document. I appreciate if the university also offers a course in the area of CA [ Content Analysis].
by Dinah A•
Really enjoyed learning about the practical aspects of running focus groups, and I appreciated the video resources that were included.
by Basheer M M A•
Highly recommended . but need to use some tools of software to do the analysis part.
by Dr. M N•
Very good course special the instructor who body language was excellent.
by Dr M R•
This course is awesome...course is well formatted....thanks Coursera
by Jose M B M•
This is amazing I really enjoyed the course she is awesome!!!!
by Sergio B M•
Susan Berman is very experienced and a great instructor!
by FARKHANDA I•
It was stunning with out of box information.
by Hoang Q P•
by Thinh V•
by Flt L G R•
by Mark D•
I would have liked to see more about the thematic analysis. There are now some very good low cost or free Computer Assisted Qualitative Analysis System.
by Descartes D•
This course is very interesting. Explanations were clear and in a short period (4 weeks) I learned a lot about qualitative research. Thanks!
by Deleted A•
Very constructive. I wish interview would have been addressed though.
by Du J•
It is very helpful for focus group discussion
by Devkant K•
Well designed and nicely delivered.
by Luciano F d S•
Congratulation for this course. I think this is a good course, but I expected more content about interviews. The teacher is a good speaker, and she facilitate the understand about the content. However, there are several information that could be included like CAQDAS (to analyze teha datas), coding system (perhaps more information about how to code and abstract ideas from the analyses corpus), among others. When I read "qualitative research" I expected more about qualitative research. I think perhaps the title of this course could be changed to "conducting focus group".
by Bethi A•
How can peers review my assignment? So my certificate depends on them? What if no one reviews my assignment?