I really enjoyed this course. I'm a PhD student without much of a qualitative background, and I'm running a focus group next week. This course (especially the softer skills around things like dealing with a rambler) has really improved my confidence. I'm glad I took it and I'd recommend it to anyone who wants a good, well rounded beginner's guide.

I found the course rather challenging, but it was fun nevertheless. Susan Berman is an excellent teacher. I particularly appreciated her practical approach and the possibility to view sample documents after completing the task.

Really good! But be sure to take up the first courses if you're new to Market Research, and honestly, if you already have experience in this. You will learn a lot! :D Very recommendable

The Lecturer has a wealth of knowledge and is passionate about the course information which makes is worth just listening to, it helps with the learning for sure!

I wish I could learn about Content Analysis of a written document. I appreciate if the university also offers a course in the area of CA [ Content Analysis].

Worth doing the course,very well explained sessions, review questions help us check if we understood concepts correctly, a good experience

Wonderful course. The energy level of the instructor is something I admire. I am glad that I enrolled for this course.

Susan ma'am is really awesome & the way she has given the real example of focus group is amazing.

Nice course and Susan was a really great professional, Greeting from Colombia.

Very interesting and inspiring course. Easy to follow step by step.

Very practical instructions

A more practical approach

very good

great

Qualitative Research is very Informative step in Market Reseach. In this course very useful tools utilised for caliculating survey results. Ultimately this is wonderful course in Market Research.

nyc work mam

Best course

The course title should say "Qualitative MARKET research', not qualitative research. Market research is not the whole humanities!