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カリフォルニア大学デービス校(University of California, Davis) による 質的調査 の受講者のレビューおよびフィードバック

4.7
376件の評価
72件のレビュー

コースについて

In this course, the second in the Market Research Specialization, you will go in-depth with qualitative market research methods, from design to implementation to analysis. Week 1: Define qualitative research and how it differs from quantitative research. Explore the various qualitative research methods and evaluate when and how to use them for your research project. Week 2: Design the qualitative instruments necessary for your interviews or focus groups, and plan your recruitment efforts. Write questions and prompts to ask in an interview or focus group. Design a moderator guide and a screening questionnaire to use when recruiting your participants. Week 3: Recruit participants for your focus group and apply techniques to ensure they show up and participate. Act as a moderator during your focus group and apply strategies to handle various types of situations. Probe responses and engage participants in a group discussion, while collecting qualitative data and keep the discussion moving. Week 4: Organize and analyze the data you have collected. Transcribe the audio from your focus group or interview and interpret your notes. Write a focus group report that can be presented to your stakeholders and see how this information might relate to your quantitative research. Take Qualitative Research as a standalone course or as part of the Market Research Specialization. You should have equivalent experience to completing the first course in this specialization, Research Report: Initiating Research, before taking this course. By completing the second class in the Specialization you will gain the skills needed to succeed in the full program....

人気のレビュー

DS

2020年9月6日

Really good! But be sure to take up the first courses if you're new to Market Research, and honestly, if you already have experience in this. You will learn a lot! :D Very recommendable

AM

2020年7月5日

The Lecturer has a wealth of knowledge and is passionate about the course information which makes is worth just listening to, it helps with the learning for sure!

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質的調査: 51 - 72 / 72 レビュー

by MOHAMED M P

2020年7月23日

A more practical approach

by Mina A F

2021年6月8日

Very good Course good

by Analyn B

2020年12月19日

Thank you so much!

by KEVIN G A

2021年12月25日

Excellent Course!

by Adithya D S

2021年5月29日

E​xcellent Course

by Navdeep B

2021年5月6日

Great Learning.

by Kevin A J

2021年3月23日

great course

by Mario E M

2021年6月17日

very good

by Muhmmad S

2020年9月28日

very good

by Rahma a h

2021年7月1日

​good

by Richa S

2020年6月18日

great

by Nishi s

2021年9月11日

good

by Rogena K

2021年6月16日

ك

by Palisetti G

2020年7月18日

Qualitative Research is very Informative step in Market Reseach. In this course very useful tools utilised for caliculating survey results. Ultimately this is wonderful course in Market Research.

by Therese S

2021年3月1日

I learned a lot from this course. I liked that we were given the opportunity to watch videos from an actual focus group.

by Matteo V

2021年4月4日

technically impressive, good course for beginners and mid professionals

by Benjamin

2022年5月25日

good hands on and many examples to provide input and practice

by Criston P F

2022年5月31日

very informative

by Sajuti D

2020年8月13日

Best course

by Aida K

2020年6月3日

The course title should say "Qualitative MARKET research', not qualitative research. Market research is not the whole humanities!

by Rajarshi M

2021年5月19日

Got a little bored in between due to redundant topics and lecture.

by Joel T S

2021年3月16日

Great Course