このコースについて

70,294 最近の表示

受講生の就業成果

50%

コースが具体的なキャリアアップにつながった
共有できる証明書
修了時に証明書を取得
100%オンライン
自分のスケジュールですぐに学習を始めてください。
次における4の3コース
柔軟性のある期限
スケジュールに従って期限をリセットします。
中級レベル

Familiarity with basic to statistics and comfortable working with Excel or similar stats software.

約18時間で修了
英語
字幕:英語

学習内容

  • Predict common pitfalls in designing and implementing quantitative research and a plan to avoid them

  • Design an effective questionnaire by applying best practices for writing questions and response options

  • Launch your survey to the target audience using a quantitative survey platform and get back results

  • Analyze a given set of data, perform basic calculations, and describe it with descriptive statistics

習得するスキル

Sales And Operations PlanningMarket ResearchSample Mean And Covariancebasic statisticssampling statistics

受講生の就業成果

50%

コースが具体的なキャリアアップにつながった
共有できる証明書
修了時に証明書を取得
100%オンライン
自分のスケジュールですぐに学習を始めてください。
次における4の3コース
柔軟性のある期限
スケジュールに従って期限をリセットします。
中級レベル

Familiarity with basic to statistics and comfortable working with Excel or similar stats software.

約18時間で修了
英語
字幕:英語

提供:

カリフォルニア大学デービス校(University of California, Davis) ロゴ

カリフォルニア大学デービス校(University of California, Davis)

シラバス - 本コースの学習内容

1

1

3時間で修了

Getting Started and Preparing to Design a Quantitative Survey for Market Research

3時間で修了
13件のビデオ (合計60分), 4 readings, 1 quiz
13件のビデオ
Introduction to Preparing to Design a Quantitative Survey for Market Research1 分
Identifying Business Objectives4 分
Assessing Suitability of Quantitative Research5 分
Building On Qualitative Findings to Inform a Quantitative Survey4 分
Introduction to Various Types of Quantitative Surveys1 分
Online Surveys4 分
Telephone Surveys4 分
In-Person Surveys4 分
Direct Mail Surveys3 分
Steps to Design and Implement a Survey - Part 17 分
Steps to Design and Implement a Survey - Part 24 分
Recognizing and Avoiding Common Pitfalls6 分
4件の学習用教材
A Note From UC Davis10 分
Back to Basics: Six Essential Skills for Telephone Interviewing15 分
Qualtrics: 10 Tips for Building Effective Surveys15 分
6 Common Survey Writing Mistakes in Market Research10 分
1の練習問題
Module 1 Quiz30 分
2

2

6時間で修了

Designing and Implementing a Quantitative Survey

6時間で修了
12件のビデオ (合計67分), 4 readings, 3 quizzes
12件のビデオ
Delineating the Market Segment6 分
Selecting the Survey Methods7 分
Maximizing Response Rates5 分
Maximizing Response Rates: Administering a Survey4 分
Maximizing Response Rates: Level of Trust4 分
Selecting Appropriate Sample Sources7 分
Determining Appropriate Sample Size5 分
Designing a Questionnaire5 分
Designing Appropriate Response Options5 分
Performing Quality Control8 分
Pre-Testing Your Survey4 分
4件の学習用教材
Quirk's: What Everyone Needs to Know About Sampling10 分
Sample Size Calculator5 分
7 Tips for Good Survey Questions5 分
Qualtrics Resources30 分
1の練習問題
Module 2 Quiz30 分
3

3

4時間で修了

Analyzing a Survey

4時間で修了
12件のビデオ (合計59分), 3 readings, 6 quizzes
12件のビデオ
Reviewing Your Data and Looking for Errors4 分
The Importance of Scales5 分
Descriptive Analysis: Nominal Data6 分
Descriptive Analysis: Ordinal and Interval Data5 分
Inferential Analysis: Confidence Interval6 分
Testing Hypotheses, Part 1: Overview3 分
Testing Hypotheses, Part 2: An Example Application6 分
Association Analysis: Comparing Groups of People4 分
Association Analysis: Chi-Square Test6 分
Association Analysis: Correlation Analysis2 分
Causal Analysis6 分
3件の学習用教材
Making Sense of Survey Data30 分
Sampling and Samples45 分
Datasets for Module 3 Lectures10 分
6の練習問題
Sampling Activity10 分
Scales Practice Activity10 分
Descriptive Analysis Activity20 分
Statistical Analysis Practice Activity20 分
Causal Analysis Practice Activity10 分
Module 3 Quiz30 分
4

4

5時間で修了

Assess Approaches and Interpret Quantitative Study Results

5時間で修了
10件のビデオ (合計38分), 3 readings, 4 quizzes
10件のビデオ
Regression and Errors6 分
Multiple Variables3 分
Using Multiple Variables3 分
Multiple Regressions: Understanding What Drives Pricing3 分
Binary Regression4 分
Segmentation and Cluster Analysis4 分
Factor Analysis4 分
Conjoint Analysis4 分
Course Summary1 分
3件の学習用教材
Using Multiple Variables Dataset10 分
Regression Analysis30 分
Quantitative Data Analysis Techniques for Data-Driven Marketing45 分
3の練習問題
Anscombe's Quartet15 分
Multiple Regressions Practice Activity10 分
Module 4 Quiz30 分

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"Finding the Story in the Data” is the most important emerging capability for market researchers according to GRIT (Greenbook Research Industry Trends) Report 2016. This specialization, designed for learners with no previous Marketing Research experience teaches a comprehensive marketing research approach that will help learners find and communicate the story in the data. Students will learn how to initiate a research project for targeted business needs, conduct research through multiple modes and datasets, analyze research data, manage suppliers performing specialized research, and deliver recommendations from the research. By the end of the specialization, learners will create and scope a research proposal, conduct desk research, design and test a focus group guide, interpret focus group results, design and implement a survey in Qualtrics, analyze quantitative data, develop insights by synthesizing findings across research methods, create data visualizations in Excel, and develop a presentation of findings with recommendations to stakeholders....
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