このコースについて
4.5
131件の評価
21件のレビュー

次における4の1コース

100%オンライン

自分のスケジュールですぐに学習を始めてください。

柔軟性のある期限

スケジュールに従って期限をリセットします。

中級レベル

At least 2 years of business experience.

約12時間で修了

推奨:4 weeks of study, 2-5 hours/week...

英語

字幕:英語, アラビア語

学習内容

  • Check

    Determine possible market research constraints and be able to determine the appropriate questions to ask in the research planning process

  • Check

    Assess the credibility and value of secondary research

  • Check

    Apply basic sampling theory to a given situation

  • Check

    Compose a professionally packaged research plan or proposal

習得するスキル

Market ResearchResearch MethodsProduct ResearchMarketing Intelligence

次における4の1コース

100%オンライン

自分のスケジュールですぐに学習を始めてください。

柔軟性のある期限

スケジュールに従って期限をリセットします。

中級レベル

At least 2 years of business experience.

約12時間で修了

推奨:4 weeks of study, 2-5 hours/week...

英語

字幕:英語, アラビア語

シラバス - 本コースの学習内容

1
2時間で修了

Getting Started and Introduction to Market Research

In this module, you will be able to define what market research is and identify the tools that are used. You will be able to discuss the various motivations behind a research inquiry and what goes into a market research request. You will define the services, the roles and the qualities of a market researcher. You will also be able to identify constraints to help you ask the right questions. Finally, you will be able to respond to a market research proposal. ...
9件のビデオ (合計31分), 5 readings, 1 quiz
9件のビデオ
Survey to Build Our Database1 分
Introduction to Market Research53
Defining Market Research3 分
Motivation for Market Research5 分
Requests for Market Research3 分
The Services, Roles, and Qualities of a Market Researcher3 分
Complexities, Constraints, and Questions to Ask4 分
Planning a Response to a Market Research Inquiry5 分
5件の学習用教材
A Note from UC Davis10 分
Take the Specialization Smartphone Survey15 分
Market Research Is the Answer to 'Uberization' and the Customer Challenges of the 21st Century10 分
20 Market Research Questions to Ask Your Customers10 分
13 Questions Every Marketing Consultant Should Ask Prospects15 分
1の練習問題
Module 1 Quiz30 分
2
2時間で修了

Secondary and Internal Research

In this module, you will be able to recognize the importance of secondary and internal research in the planning process. You will be able to assess the value and credibility of the secondary and internal data you have at your disposal. You will also be able to identify a starting point should a new client approach you. You will recognize the pros and cons of each method of research. And you will be able to budget appropriately and decide what type of market researcher you need or want to be for a given project....
8件のビデオ (合計41分), 3 readings, 1 quiz
8件のビデオ
The Importance of Secondary and Internal Research6 分
Secondary and Internal Research in the Planning Process6 分
Starting Cold with Secondary and Internal Research6 分
Pros and Cons of Secondary and Internal Research5 分
Three Levels of a Professional Market Researcher6 分
Budget Considerations While Initiating Market Research5 分
Developing Your Research Skills Further2 分
3件の学習用教材
Quirk's: Time-Saving Tips for Conducting Secondary Research10 分
Quirk's: Save Money - Conduct Secondary Research10 分
Quirk's: Meta-Analysis Offers Research on Research for MR15 分
1の練習問題
Module 2 Quiz30 分
3
2時間で修了

Primary Research Introduction

In this module, you will be able to discuss various primary research methods for collecting data. You will be able to define what primary research is and be able to choose the appropriate method for your proposal. You will be able to consider various sampling and survey methods and even the less used observational method....
7件のビデオ (合計33分), 2 readings, 1 quiz
7件のビデオ
Defining Primary Research4 分
Sampling and a Sampling Frame4 分
Deciding on the Kind of Sampling and How Many to Sample6 分
Observational Research4 分
Surveys6 分
Methods and Tools in Qualitative Research5 分
2件の学習用教材
Quirk's: What Everyone Needs to Know About Sampling10 分
Quirk's: Forget Exact Science: Drawing Conclusions from Observational Research15 分
1の練習問題
Module 3 Quiz30 分
4
5時間で修了

Research Plan or Proposal

In this module, you will be able to write a research proposal for a client. You will be able to recognize and take action when a proposal has been requested. You will be able to collect and compose the necessary proposal requirements and be able to professionally package your proposal. You will be able to apply strategies on how to follow-up with a client about your proposal and be able to take action when you are awarded the bid. ...
8件のビデオ (合計33分), 1 reading, 2 quizzes
8件のビデオ
How a Research Plan or Proposal Might be Presented4 分
Components of a Research Plan or Proposal (Part 1)6 分
Components of a Research Plan or Proposal (Part 2)6 分
Packaging the Research Plan or Proposal3 分
How to Follow Up with Your Client4 分
You Won the Project, Now What?5 分
Course Summary1 分
1件の学習用教材
Six Keys to Writing a Great Proposal15 分
1の練習問題
Module 4 Quiz30 分
4.5
21件のレビューChevron Right

43%

コース終了後に新しいキャリアをスタートした

30%

コースが具体的なキャリアアップにつながった

12%

昇給や昇進につながった

人気のレビュー

by MANov 20th 2018

It's my pleasure to have this course. It help me to accelerate my potentiality to design a proposal with all the knowledge along the 4 weeks. Thanks very much for this opportunity.

by MGAug 15th 2018

This is a very good introduction to initiating a research proposal. I am really grateful to Jim Fong and his team for the valuable insights.

講師

Avatar

Jim Fong

Director, UPCEA Center for Research and Marketing Strategy
UC Davis Division of Continuing and Professional Education

カリフォルニア大学デービス校(University of California, Davis)について

UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact....

市場調査の専門講座について

"Finding the Story in the Data” is the most important emerging capability for market researchers according to GRIT (Greenbook Research Industry Trends) Report 2016. This specialization, designed for learners with no previous Marketing Research experience teaches a comprehensive marketing research approach that will help learners find and communicate the story in the data. Students will learn how to initiate a research project for targeted business needs, conduct research through multiple modes and datasets, analyze research data, manage suppliers performing specialized research, and deliver recommendations from the research. By the end of the specialization, learners will create and scope a research proposal, conduct desk research, design and test a focus group guide, interpret focus group results, design and implement a survey in Qualtrics, analyze quantitative data, develop insights by synthesizing findings across research methods, create data visualizations in Excel, and develop a presentation of findings with recommendations to stakeholders....
市場調査

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