Market Research is a growing and important field that is used in many industries around the world. Given all the data that is collected whether by organizations, industries, social media, governments, etc., it’s important that someone can review and sift through all the noise to provide valuable insights. And that’s where you come in as a market researcher. This course will only scratch the surface and provide you a foundational understanding of this field.
市場調査専門講座カリフォルニア大学デービス校（University of California, Davis）このコースについて
22,875 最近の表示
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共有できる証明書
修了時に証明書を取得
100%オンライン
自分のスケジュールですぐに学習を始めてください。
次における4の1コース
中級レベル
At least 2 years of business experience.
約11時間で修了
英語
字幕：アラビア語, フランス語, ポルトガル語（ヨーロッパ）, イタリア語, ベトナム語, ドイツ語, ロシア語, 英語, スペイン語
学習内容
Determine possible market research constraints and be able to determine the appropriate questions to ask in the research planning process
Assess the credibility and value of secondary research
Apply basic sampling theory to a given situation
Compose a professionally packaged research plan or proposal
習得するスキル
- Market Research
- Research Methods
- Product Research
- Marketing Intelligence
柔軟性のある期限
スケジュールに従って期限をリセットします。
共有できる証明書
修了時に証明書を取得
100%オンライン
自分のスケジュールですぐに学習を始めてください。
次における4の1コース
中級レベル
At least 2 years of business experience.
約11時間で修了
英語
字幕：アラビア語, フランス語, ポルトガル語（ヨーロッパ）, イタリア語, ベトナム語, ドイツ語, ロシア語, 英語, スペイン語
提供：
カリフォルニア大学デービス校（University of California, Davis）
UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact.
シラバス - 本コースの学習内容
2時間で修了
Getting Started and Introduction to Market Research
In this module, you will be able to define what market research is and identify the tools that are used. You will be able to discuss the various motivations behind a research inquiry and what goes into a market research request. You will define the services, the roles and the qualities of a market researcher. You will also be able to identify constraints to help you ask the right questions. Finally, you will be able to respond to a market research proposal.
2時間で修了
9件のビデオ （合計31分）, 5 学習用教材, 1 個のテスト
2時間で修了
Secondary and Internal Research
In this module, you will be able to recognize the importance of secondary and internal research in the planning process. You will be able to assess the value and credibility of the secondary and internal data you have at your disposal. You will also be able to identify a starting point should a new client approach you. You will recognize the pros and cons of each method of research. And you will be able to budget appropriately and decide what type of market researcher you need or want to be for a given project.
2時間で修了
8件のビデオ （合計41分）, 3 学習用教材, 1 個のテスト
2時間で修了
Primary Research Introduction
In this module, you will be able to discuss various primary research methods for collecting data. You will be able to define what primary research is and be able to choose the appropriate method for your proposal. You will be able to consider various sampling and survey methods and even the less used observational method.
2時間で修了
7件のビデオ （合計33分）, 2 学習用教材, 1 個のテスト
5時間で修了
Research Plan or Proposal
In this module, you will be able to write a research proposal for a client. You will be able to recognize and take action when a proposal has been requested. You will be able to collect and compose the necessary proposal requirements and be able to professionally package your proposal. You will be able to apply strategies on how to follow-up with a client about your proposal and be able to take action when you are awarded the bid.
5時間で修了
8件のビデオ （合計33分）, 1 学習用教材, 2 個のテスト
レビュー
- 5 stars67.25%
- 4 stars26.90%
- 3 stars3.29%
- 2 stars0.88%
- 1 star1.64%
RESEARCH PROPOSAL: INITIATING RESEARCH からの人気レビュー
KDにより2020年7月16日
A well-designed step by step course to understand primary and secondary research and a professional RFP. Thanks, Professor, and the peers who reviewed my assignment.
PLにより2021年4月19日
What a great certifie! I would like to recommend all of you who are seeking a first step to start learning about a market research study.
SSにより2020年5月7日
This course is really good for me and I think also for all the students who have taken it. It provides us a clear definition of what's market research and its components. I really like it.
NKにより2021年6月14日
very clear and easy why of understanding the start of a process. I enjoyed listening and the course was very well organised
市場調査専門講座について
"Finding the Story in the Data” is the most important emerging capability for market researchers according to GRIT (Greenbook Research Industry Trends) Report 2016. This specialization, designed for learners with no previous Marketing Research experience teaches a comprehensive marketing research approach that will help learners find and communicate the story in the data.
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