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自分のスケジュールですぐに学習を始めてください。

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中級レベル

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推奨:4 weeks, 3 to 5 hours per week...

英語

字幕:英語

次における5の4コース

100%オンライン

自分のスケジュールですぐに学習を始めてください。

柔軟性のある期限

スケジュールに従って期限をリセットします。

中級レベル

約17時間で修了

推奨:4 weeks, 3 to 5 hours per week...

英語

字幕:英語

このCourseを受講している学習者は

  • Marketing Specialists
  • Marketers
  • Sales Associates
  • Project Managers
  • Consultants

シラバス - 本コースの学習内容

1
4時間で修了

MODULE 1 - Marketing Principles for Strategic Planning

11件のビデオ (合計63分), 12 readings, 6 quizzes
11件のビデオ
Video 1 - How to Market a Mousetrap7 分
Video 2 - Marketing Overview - A Brief History of Marketing6 分
Video 1 - Pricing Impact on Sales - Pt 14 分
Video 2 - Pricing Impact on Sales - Pt 2 (Pricing Generic Strategies)5 分
Video 3 - Pricing Impact on Sales - Pt 3 (Revenue Management)7 分
Video 4 - Pricing Impact on Sales - Pt 4 (Improving the Pocket Price)5 分
Video 1 - Place & Point of Sales5 分
Video 1 - Promotion & Advertising Allowances to Sales Force7 分
Video 1 - The Missing "P": The Role of Sales in Product Development7 分
Video 1 - Module 1 Wrap-up session2 分
12件の学習用教材
Introducing the History of Marketing Theory and Practice10 分
Should Salespeople be given pricing authority?10 分
How to effectively avoid and handle objections based on value?10 分
Price Elasticity 101: The Necessities and Your Pricing Strategy10 分
The power of pricing10 分
The Profit Leakage: The Price Waterfall10 分
Book: Principles of Marketing10 分
Book: Principles of Marketing. Chapter 13.110 分
Whitepaper "Friction Between Sales & Marketing in Channel Decisions" - C.Rodrigues10 分
The Costly Bargain of Trade Promotion10 分
What strategic role does sales play in product design and development - StartUp Sales. Quora, 2011.10 分
Involve sales in product development - Jeff Lash. How To Be a Good Product Manager, 2007.10 分
6の練習問題
Test your learning by doing this quiz12 分
Test your learning by doing this quiz16 分
Test your learning by doing this quiz8 分
Test your learning by doing this quiz8 分
Test your learning by doing this quiz10 分
Test your learning on this module topics, by doing this graded quiz30 分
2
2時間で修了

Module 2 - Sales & Marketing Harmonization

5件のビデオ (合計36分), 4 readings, 3 quizzes
5件のビデオ
Video 2 - What Sales thinks about marketers4 分
Video 1 - The Typical Conflicts - Harmonizing Sales & Marketing9 分
Video 2 - The Typical Conflicts - Harmonizing Sales & Marketing - Interview13 分
Video 1 - Sales & Marketing Harmonization Wrap-Up2 分
4件の学習用教材
Sales and Marketing Integration: A Proposed Framework10 分
New Commercial Models: What's Working and what's not.10 分
Sales and Marketing Integration: A Proposed Framework10 分
Sales and Marketing Integration: A Proposed Framework10 分
3の練習問題
Test your learning through this quiz12 分
Test your learning by doing this quiz16 分
Test your learning on this module topics, by doing this graded quiz30 分
3
4時間で修了

Module 3 - A Checklist On Sales & Marketing Integration

9件のビデオ (合計58分), 7 readings, 4 quizzes
9件のビデオ
Video 1 - Types of Misalignment4 分
Video 2 - Strategic Misalignment: Portfolio & Positioning7 分
Video 3 - Misalignment: Value & S&T6 分
Video 1 - Where does the misalignment reside?7 分
Video 1 - Filling The Gaps in The Sales & Marketing Connection: Taking the Alignment to the Next Level5 分
Video 2 - Filling The Gaps in The Sales & Marketing Connection: Communication7 分
Video 3 - Filling The Gaps in The Sales & Marketing Connection: Structure & Processes8 分
Video 1- A Checklist on Sales & Marketing Alignment - Module Wrap-Up session3 分
7件の学習用教材
A Simple Way to Test Your Company’s Strategic Alignment10 分
The Ultimate Marketing Machine10 分
Ending the war between sales and marketing10 分
A Few Words About Jack Trout & Positioning8 分
Ending the war between sales and marketing10 分
Ending the war between sales and marketing10 分
Sales and Marketing Integration10 分
4の練習問題
Test your learning through this practice quiz18 分
Practice quiz to test your learning26 分
Practice quiz - Lesson 312 分
Test your learning on this module topics, by doing this graded quiz30 分
4
4時間で修了

Module 4 - Strategic Sales Management In Action – the journey goes on

4件のビデオ (合計21分), 4 readings, 1 quiz
4件のビデオ
Rodrigo Antunes, Chief Marketing Officer speaks6 分
Case: The Sales Point of View: Walter Miron5 分
Instructions for the assignment and peer-review3 分
4件の学習用教材
Opti™: A Marketing & Sales Conflict on Choice of Retail Channel45 分
Opti™: A Marketing & Sales Conflict on Choice of Retail Channel10 分
Opti™: A Marketing & Sales Conflict on Choice of Retail Channel10 分
Opti™: A Marketing & Sales Conflict on Choice of Retail Channel10 分
4.5
2件のレビューChevron Right

Sales & Marketing Alignment からの人気レビュー

by EHJul 31st 2018

Excellent material. Well presented. Comprehensive.

講師

Avatar

Samantha Mazzero

MSc, MBA, BS Math
FIA Profuturo – Futures Studies Program
Avatar

Nelson Yoshida

Ph.D., MBA, B.Eng.
FIA Profuturo – Futures Studies Program
Avatar

Cesar Rodrigues

Specialist Professor

Fundação Instituto de Administraçãoについて

A FIA está entre as 3 melhores escolas de negócios do país e no grupo das 55 melhores do mundo, no ranking do Financial Times. Trabalhamos ininterruptamente na geração de conhecimento aplicado e de novas práticas de excelência na Administração. Atuando nas áreas da Consultoria, Educação Executiva e Pesquisa, em 2016, a FIA foi reconhecida/premiada como a melhor instituição com soluções voltadas a Educação Executiva, pela conceituada revista The New Economy....

Strategic Sales Management専門講座について

This Specialization is intended for sales professionals who seek to improve their sales planning and management competencies and skills. Through five courses, you will cover Effective Sales overview, Sales Strategy, Models and Frameworks to Support Sales Planning, Sales & Marketing Alignment, and you will develop a Final Project. By the end of this specialization, you'll have improved your knowledge, competencies, and skills regarding the sales planning process. And you will be able to apply the concepts integrating the sales planning process to the strategy of the company, by bridging the gap between strategy and sales. The potential for value creation through the sales functions will be increased at the end of the Specialization....
Strategic Sales Management

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