このコースについて

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共有できる証明書
修了時に証明書を取得
100%オンライン
自分のスケジュールですぐに学習を始めてください。
柔軟性のある期限
スケジュールに従って期限をリセットします。
初級レベル
約10時間で修了
英語
字幕:英語

学習内容

  • Understand why search can be a powerful part of any marketing campaign

  • Plan a search campaign, including: setting economic goals, defining targeting parameters, and aligning a campaign with business goals

  • Build a search campaign from start to ongoing optimization

  • Leverage Google’s tools including optimization score, campaign planner, and automated bidding

共有できる証明書
修了時に証明書を取得
100%オンライン
自分のスケジュールですぐに学習を始めてください。
柔軟性のある期限
スケジュールに従って期限をリセットします。
初級レベル
約10時間で修了
英語
字幕:英語

提供:

コロラド大学ボルダー校(University of Colorado Boulder) ロゴ

コロラド大学ボルダー校(University of Colorado Boulder)

シラバス - 本コースの学習内容

1

1

2時間で修了

Search Basics

2時間で修了
3件のビデオ (合計45分), 4 readings, 1 quiz
3件のビデオ
Key Terms11 分
How Search Works, the Bidding Process17 分
4件の学習用教材
What Exactly is the Difference Between SEO and SEM10 分
Google Adwords: Pros and Cons10 分
7 Quick Tips: Adwords on a Small Budget10 分
PPC Keyword Match Types10 分
1の練習問題
Module 1 Quiz15 分
2

2

1時間で修了

Google's Take on Auction Ads

1時間で修了
2件のビデオ (合計18分), 4 readings
2件のビデオ
Pre-campaign Budgeting6 分
4件の学習用教材
Everything You Should Know for Your First Google Ads Campaign15 分
Adwords and Ad Extensions15 分
Sitelink Best Practices15 分
Ad Copy: How To15 分
3

3

4時間で修了

Google's Take on Bidding, Audiences, and Tools

4時間で修了
5件のビデオ (合計39分), 5 readings, 1 quiz
5件のビデオ
Budgeting, Timing, and Rotation6 分
Ad Extensions, Callouts, and Call Extensions5 分
Ad Groups3 分
Writing and Launching an Ad8 分
5件の学習用教材
Google Recommendations: Are They Helping or Hurting?20 分
Google Ads: Automated Bidding20 分
Demographic Targeting for Search Campaigns20 分
Online Study Guide1 時間 30 分
Online Certification1 時間
4

4

1時間で修了

Google Ads Campaigns

1時間で修了
3件のビデオ (合計11分), 3 readings
3件のビデオ
Optimizing Ad Copy1 分
Negative Keywords3 分
3件の学習用教材
Guide to Setting Up Adwords Account10 分
Adwords Account Structure Guide10 分
Google Ads Campai10 分

レビュー

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Digital Advertising Strategy専門講座について

This specialization takes a critical look at digital advertising tactics for small business. Students will learn how to generate and launch ad campaigns on small budgets with limited-to-no design skills. These courses include: 1) search (Google Ads), 2) social media (Facebook, Instagram and Twitter) and 3) native advertising (Taboola). Students who complete our search course will also gain a résumé credential through the official Google Ads Search Certification and a certification through programmatic advertising leader, The Trade Desk....
Digital Advertising Strategy

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