このコースについて
4.6
2,749件の評価
758件のレビュー

100%オンライン

自分のスケジュールですぐに学習を始めてください。

柔軟性のある期限

スケジュールに従って期限をリセットします。

約10時間で修了

推奨:4 weeks of study, 2-5 hours/week...

英語

字幕:英語, ギリシャ語, アラビア語

学習内容

  • Check

    Critique the role of advertisements and corporate funding in the development of search

  • Check

    Compare and contrast the functionality of search engine algorithms updates

  • Check

    Write your own content for a website that will improve search results

  • Check

    Develop an optimization strategy following best practices for a client to implement to help increase their ranking

習得するスキル

Search AlgorithmSearch Engine Optimization (SEO)Mathematical OptimizationSemantics

100%オンライン

自分のスケジュールですぐに学習を始めてください。

柔軟性のある期限

スケジュールに従って期限をリセットします。

約10時間で修了

推奨:4 weeks of study, 2-5 hours/week...

英語

字幕:英語, ギリシャ語, アラビア語

シラバス - 本コースの学習内容

1
5時間で修了

Getting Started & Introduction to SEO

Welcome to the first week of the course! In the lessons that follow, you will discuss and define the foundational overview of SEO and explore types of careers and salary expectations within SEO industry. By the end of this module, you should be able to define Search Engine Optimization and explain the basics of SEO as a business (as well as how SEO shapes the Internet itself.) You'll also be able to explain the differences between three main SEO job types, and be prepared to choose a career that best suits your current goals. ...
16件のビデオ (合計69分), 3 readings, 1 quiz
16件のビデオ
Introduction1 分
Introduction to SEO5 分
What You Can Expect from a Career in SEO6 分
How I Got Started in SEO2 分
My Role as an SEO Manager2 分
Key Skills We Look for When Hiring3 分
Tips for Finding a Job3 分
How I Got Started in SEO3 分
A Day in the Life of an SEO Professional3 分
Key Skills We Look for When Hiring7 分
Specific Skills Managers Want6 分
Tips for Finding a Job5 分
Tips for Interviewing5 分
Building a Marketable Portfolio4 分
Overview of In-house SEO5 分
3件の学習用教材
A Note from UC Davis10 分
Why a Career in SEO?10 分
What You Can Expect from a Career in SEO10 分
1の練習問題
Getting Started & Introduction to SEO20 分
2
2時間で修了

Evolution of SEO

Welcome to Module 2! We hope you're enjoying the course so far, and are ready to learn more about the evolution of SEO! By the end of this module, you should be able to at least summarize the timeline of search engine development, as well as demonstrate an understanding of key time periods and individuals who changed the way search worked and the way humans interact with the Web. Later on in the module, you'll gain the ability to critique the role of advertisements and corporate funding in the development of search, and explain the process by which the Web became monetized. This high-level look at the history of SEO will give you a solid foundation for understanding the material we'll be covering later in the course. ...
4件のビデオ (合計21分), 2 readings, 1 quiz
4件のビデオ
How Search Engines Work2 分
History of Search Engines (1945 - 1993)7 分
Advancement of Search (1993 - 2000)10 分
2件の学習用教材
Timeline of Google Search15 分
History of Search Engines (1945 - 1993)30 分
1の練習問題
Evolution of SEO20 分
3
7時間で修了

Current SEO Best Practices

In Module 3, we'll be discussing items that SEOs spend a great deal of time dealing with: SEO best practices, the algorithm updates that look for them and potential penalties for not adhering to them. By the end of this module, you'll be able to illustrate the concept of relevancy as it applies to search results, compare and contrast the functionality of search engine algorithm updates, and critically examine the ways in which webmasters attempt to circumvent these algorithms. You'll also be able to define important ranking factors used by modern search engines, and learn the necessary steps to avoid (or correct) any penalties applied by search engine algorithms. ...
9件のビデオ (合計58分), 7 readings, 1 quiz
9件のビデオ
Introduction to Search Engine Algorithms6 分
SEO Best Practices and Ranking Factors7 分
Early Algorithms: Florida, Austin, and Brandy6 分
Updates: Personalized, Universal, Vince, and Caffeine6 分
Panda: The Game Changer for Content7 分
Cleaning Up Links with Penguin9 分
Refinements: Hummingbird, Pigeon, and Mobile6 分
How You Can Avoid Penalties5 分
7件の学習用教材
Introduction to Search Engine Algorithms45 分
SEO Best Practices and Ranking Factors30 分
Personalized, Universal, Vince, and Caffeine
Panda: The Game Changer for Content30 分
Cleaning Up Links with Penguin30 分
Hummingbird, Pigeon, and Mobile30 分
How You Can Avoid Penalties15 分
1の練習問題
Current SEO Best Practices30 分
4
6時間で修了

SEO of Today, Tomorrow and Beyond & Course Wrap-Up

You've made it to Module 4! In this module, you will gain an understanding of where SEO fits into the broader digital marketing landscape. By the end of this module, you will be able to explain how concepts like topic association and semantic analysis relate to the relevancy and trustworthiness of search results. You'll also be well prepared to write and optimize your own content for a website that will improve search results, as well as develop an optimization strategy for a client to implement that would help to increase their ranking while following best practices. Finally, by the end of this module you will be able to demonstrate the impact of brands and branding on search results, and critically analyze the role of social media and other emerging technologies on the landscape of SEO today, tomorrow, and beyond!...
5件のビデオ (合計22分), 2 readings, 1 quiz
5件のビデオ
Evolution of Keyword Optimization3 分
Strengthening Your Keyword Strategy7 分
How Does Branding Influence Website Rank?8 分
Course Summary and Wrap-Up1 分
2件の学習用教材
Strengthening Your Keyword Strategy
How Does Branding Influence Website Rank?45 分
1の練習問題
SEO of Today, Tomorrow and Beyond20 分
4.6
758件のレビューChevron Right

56%

コース終了後に新しいキャリアをスタートした

51%

コースが具体的なキャリアアップにつながった

22%

昇給や昇進につながった

人気のレビュー

by SSAug 10th 2016

Great course, very informative!! I can tell the classes are starting to be structured differently though. Not too much meat to this first course... reserving my opinion, until I go through a few more.

by AIJun 25th 2016

A great fundamental breakdown of SEO strategies that you need to know in order to further understand the field. Very well designed course that is perfect for someone who is new to the field of SEO!

講師

Avatar

Rebekah May

SEO Manager & Lead SEO Instructor, Lead Qual
UC Davis Division of Continuing and Professional Education

カリフォルニア大学デービス校(University of California, Davis)について

UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact....

Search Engine Optimization (SEO)の専門講座について

This Specialization will teach you to optimize website content for the best possible search engine ranking. You'll learn the theory behind Google search and other search engine algorithms; you'll also build practical, real-world skills that you can apply to a career in digital marketing or online content development, including on-page and off-page optimization, optimizing for local and international audiences, conducting search-focused website audits, and aligning SEO with overall business strategies. Each course is intended to build on the skills from the previous course, thus we recommend you take the courses in the order they are listed. The Specialization culminates in a hands-on Capstone Project, in which you will apply your skills to a comprehensive SEO consulting task....
Search Engine Optimization (SEO)

よくある質問

  • 修了証に登録すると、すべてのビデオ、テスト、およびプログラミング課題(該当する場合)にアクセスできます。ピアレビュー課題は、セッションが開始してからのみ、提出およびレビューできます。購入せずにコースを検討することを選択する場合、特定の課題にアクセスすることはできません。

  • コースに登録する際、専門講座のすべてのコースにアクセスできます。コースの完了時には修了証を取得できます。電子修了証が成果のページに追加され、そこから修了証を印刷したり、LinkedInのプロフィールに追加したりできます。コースの内容の閲覧のみを希望する場合は、無料でコースを聴講できます。

さらに質問がある場合は、受講者向けヘルプセンターにアクセスしてください。