Ever wonder how major search engines such as Google, Bing and Yahoo rank your website within their searches? Or how content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users? Welcome to the world of Search Engine Optimization (SEO). This course is the first within the SEO Specialization and it is intended to give you a taste of SEO with some fun practices to get seen in Google.
提供：
カリフォルニア大学デービス校（University of California, Davis）このコースについて
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柔軟性のある期限
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共有できる証明書
修了時に証明書を取得
100%オンライン
自分のスケジュールですぐに学習を始めてください。
初級レベル
At least 2 years of business experience.
約14時間で修了
英語
字幕：英語
学習内容
Critique the role of advertisements and corporate funding in the development of search
Compare and contrast the functionality of search engine algorithms updates
Write your own content for a website that will improve search results
Develop an optimization strategy following best practices for a client to implement to help increase their ranking
習得するスキル
- Search Algorithm
- Search Engine Optimization (SEO)
- Mathematical Optimization
- Semantics
柔軟性のある期限
スケジュールに従って期限をリセットします。
共有できる証明書
修了時に証明書を取得
100%オンライン
自分のスケジュールですぐに学習を始めてください。
初級レベル
At least 2 years of business experience.
約14時間で修了
英語
字幕：英語
提供：
カリフォルニア大学デービス校（University of California, Davis）
UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact.
シラバス - 本コースの学習内容
3時間で修了
Introduction to Google SEO
Welcome to the first week of the course! In this module, you will be able to define Search Engine Optimization and explain the basics of SEO as a business (as well as how SEO shapes the Internet itself). You'll learn about the differences between the main SEO job types and discover career options as an SEO. You will also identify the role of search technologies and list out search engine parts. You'll then review the evolution of SEO and the timeline of search engine development. Let's get started!
3時間で修了
6件のビデオ （合計25分）, 4 学習用教材, 1 個のテスト
4時間で修了
Current SEO Best Practices
In this module, we'll be discussing items that SEOs spend a great deal of time dealing with: SEO best practices, the algorithm updates that look for them and potential penalties for not adhering to them. By the end of this module, you'll be able to illustrate the concept of relevancy as it applies to search results, compare and contrast the functionality of search engine algorithm updates, and critically examine the ways in which webmasters attempt to circumvent these algorithms. You'll also be able to define important ranking factors used by modern search engines, and learn the necessary steps to avoid (or correct) any penalties applied by search engine algorithms. Let's get started!
4時間で修了
7件のビデオ （合計47分）, 5 学習用教材, 1 個のテスト
5時間で修了
SEO of Today, Tomorrow and Beyond
In this module, you will be able to explain how concepts like topic association and semantic analysis relate to the relevancy and trustworthiness of search results. You will be able to demonstrate the impact of brands and branding on search results, and critically analyze the role of social media and other emerging technologies on the landscape of SEO. In this module, you will gain an understanding of where SEO fits into the broader digital marketing landscape. You'll also be well prepared to write and optimize your own content for a website that will improve search results, as well as develop an optimization strategy for a client to implement that would help to increase their ranking while following best practices. Let's get started!
5時間で修了
8件のビデオ （合計49分）, 6 学習用教材, 1 個のテスト
1時間で修了
Your Audience and Building Personas
You've made it to Module 4! In this module, you’ll learn about and understand common behaviors of web searchers that can help you market to different types of consumers. We will close out this course by using a variety of SEO tools to conduct an audience and use this data to develop personas of your ideal buyer. Let's get started!
1時間で修了
6件のビデオ （合計31分）, 1 学習用教材, 1 個のテスト
レビュー
- 5 stars72.07%
- 4 stars21.48%
- 3 stars4.59%
- 2 stars0.95%
- 1 star0.88%
INTRODUCTION TO GOOGLE SEO からの人気レビュー
SKにより2022年7月12日
The course was so informative and helped me find out what are my next courses that I have to learn and acuire in order to know more about SEO and develop my abilites in the field of content Writing.
RAにより2020年9月28日
A great fundamental breakdown of SEO strategies that you need to know in order to further understand the field. Very well designed course that is perfect for someone who is new to the field of SEO!
ACにより2020年3月3日
Great course outlining the framework of SEO. I enjoyed every week of the course and learned a great deal of useful information. Hoping to apply it soon enough. 9/10 Would recommend for beginners!
APにより2020年7月10日
The way of explaining the terms is excellent and content is very good . I leant many new things from this course. Going to do all the courses of this specialization. Thanks for the wonderful content.
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