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次における4の3コース

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中級レベル

約12時間で修了

推奨:4 weeks of study, 2-4 hours/week...

英語

字幕:英語

次における4の3コース

100%オンライン

自分のスケジュールですぐに学習を始めてください。

柔軟性のある期限

スケジュールに従って期限をリセットします。

中級レベル

約12時間で修了

推奨:4 weeks of study, 2-4 hours/week...

英語

字幕:英語

シラバス - 本コースの学習内容

1
3時間で修了

Marketing and Branding The Skilled Self

Welcome to Week 1! The introductory module takes you through all stages of developing and strengthening the emotional component of your career brand. In this week, you will learn how to use strategic marketing models and techniques for designing and enhancing your professional image. You’ll continue exercising in Career Development Lab and learn how to develop an effective tool (“The Showcaser”) for gathering and organizing artifacts of your mastery in performing critical tasks in your chosen field and then communicating them to target audiences. You will also develop a realistic brand management metric (“The Career Brand Equity Builder”) and learn how to use it for self-marketing and personal branding. Your instructors for this week are Amy Giaculli and Val Chukhlomin.

...
10件のビデオ (合計68分), 5 readings, 3 quizzes
10件のビデオ
CDL Self-coaching tools (pdf attached)4 分
Using the Showcaser exercise (pdf attached)5 分
Marketing the Skilled Self9 分
The Skilled Self as a Service7 分
The Skilled Self as a Brand6 分
CDL Career Brand Equity Builder (documents attached)6 分
CDL Using the Career Brand Equity Builder Exercise3 分
5件の学習用教材
Editing your public profile on LinkedIn10 分
How this course works10 分
Optional reading10 分
Course developers and contributors10 分
Reuse of content10 分
3の練習問題
Week 1 Practice quiz 118 分
Week 1 Practice quiz 216 分
What have we learned in Week 1?18 分
2
4時間で修了

Self-Marketing Strategies and Tactics

Welcome to Week 2! In this week, you will learn how to use marketing communication strategies, such as advertising, promotion, public relations, and direct marketing, for self-marketing. You will implement strategic marketing planning for individual career development and engage in creating your own strategic self-marketing plan and develop strategies for communicating it to perspective employers. You’ll also examine how to create and use digital artifacts to demonstrate your level of proficiency in performing critical tasks related to a particular job. As a result, you’ll enhance your ability to showcase your mastery in performing required soft skills to prospective employers and other interested parties. Your instructor for this week is John Beckem.

...
10件のビデオ (合計58分), 4 quizzes
10件のビデオ
Contact strategies3 分
Public relations strategies3 分
Advertising strategies5 分
Exercise: Your self-marketing plan4 分
Leadership skills: An interview with Darryl Leggieri14 分
Decision making skills: An interview with Darryl Leggieri12 分
What have we learned in Week 2?2 分
3の練習問題
Week 2 Practice quiz 116 分
Week 2 Practice quiz 214 分
What have we learned in Week 2?14 分
3
4時間で修了

Personal Branding Strategies and Tactics

Welcome to Week 3! In this week, you will obtain a more complete understanding of personal branding, engage in creating an effective and unique personal brand, and plan steps and strategies for strategic personal branding. You’ll understand how building a professional image contributes to developing a strong career brand and devise strategies for managing professional reputation and develop an improved understanding of impression management. In addition, you’ll learn how to create personal branding statements and integrate social networking into your career branding. Your instructor for this week is Michele Forte.

...
9件のビデオ (合計42分), 1 reading, 4 quizzes
9件のビデオ
Personal branding6 分
Brand management and impression management6 分
Trait affective presence5 分
Interview as performance7 分
Exercise: Your exclamation point - Personal branding 101 (pdf attached)5 分
What have we learned in Week 3?1 分
1件の学習用教材
What does literature say about personal branding?10 分
3の練習問題
Week 3 Practice quiz 114 分
Week 3 Practice quiz 210 分
What have we learned in Week 3?12 分
4
1時間で修了

Course Review

Welcome to Week 4! In this week, you will watch the Course Review video, where we summarize what you have learned throughout the course and entire specialization. You will also take the end-of-the-course survey and the final quiz. You instructors for this week are Amy Giaculli and Val Chukhlomin. We would like to take this opportunity to thank you for taking the course and we hope you will be able to implement the different tools and skills you have acquired throughout the course

...
1件のビデオ (合計9分), 1 reading, 1 quiz
1件のビデオ
1件の学習用教材
End-of-the-course survey10 分
1の練習問題
What have we learned in the course?24 分
4.2
13件のレビューChevron Right

50%

コースが具体的なキャリアアップにつながった

Strategic Self-Marketing and Personal Branding からの人気レビュー

by MROct 18th 2016

very informative and easy to follow, lots of new techniques that should help me on my way.

講師

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Dr. Valeri Chukhlomin

Professor
SUNY Empire State College
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Dr. Michele Forte

Assistant Professor, SUNY Empire State College
Community and Human Services
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Dr. John M. Beckem II

Assistant Professor of Finance and Management Studies
State University of New York, Empire State College
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Dr. Tonka Jokelova

Coordinator of Curriculum and Instructional Design
SUNY Empire State College
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Amy Giaculli

Assessment Specialist
SUNY Empire State College

ニューヨーク州立大学(The State University of New York)について

The State University of New York, with 64 unique institutions, is the largest comprehensive system of higher education in the United States. Educating nearly 468,000 students in more than 7,500 degree and certificate programs both on campus and online, SUNY has nearly 3 million alumni around the globe....

Career Brand Managementの専門講座について

In the business world, smart organizations use branding and strategic management techniques to differentiate themselves from their competition and to achieve a competitive advantage. In this Specialization, you will learn how to use proven brand management methods and tools for individual career development in competitive job environments. You will gain knowledge and analytical skills for career self-management and learn techniques for career brand building. You will create a robust self-management information system that will help you self-organize and increase your human capital by building high demand employability skills. During each week of the Specialization, you will be practicing various career branding techniques in your custom-built, individual Career Development Lab. The final Capstone Project is designed as a training facility where you will create your evidence-based portfolios, professional development plans, personal self-marketing and branding strategies, presentations, and public profiles....
Career Brand Management

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