This course is designed to help learners sell their products, goods and services to Chinese consumers. To achieve this goal, the course will use evidence-based research in psychology, economics, legal studies and marketing to help learners understand the historical, economic and legal contexts of doing business in China and the behavioral characteristics of Chinese consumers. The course will cover topics in Chinese and global marketing, Chinese consumers, institutional and cultural influence on consumer motivation and behaviors in Chinese markets, and brand management in China.
香港中文大学（The Chinese University of Hong Kong）
Founded in 1963, The Chinese University of Hong Kong (CUHK) is a forward looking comprehensive research university with a global vision and a mission to combine tradition with modernity, and to bring together China and the West. CUHK teachers and students hail from all corners of the world. CUHK graduates are connected worldwide through an expansive alumni network.
- 5 stars83.56%
- 4 stars12.78%
- 3 stars1.82%
- 2 stars0.45%
- 1 star1.36%
SELLING TO CHINESE CONSUMERS からの人気レビュー
Good overview on China consumer preference behaviours and motivation behind
Very good and applicable to real life for people willing to do business in China
Excellent course to learn about Chinese consumers and China market
This was interesting, but focuses mostly on brand image rather than the practical aspects of how to sell to Chinese customers
Doing Business in China専門講座について
Participants will know how Chinese entrepreneurs, consumers and employees think and act, and be able to generate consumer and business insights for doing business in China. Through the use of well-designed business cases, participants will be able to apply this knowledge when they start or manage a business organization in China. Participants will be able to identify business opportunities and challenges based on nuanced understanding of the socio-political, economic, cultural, and technological environments in China, and leverage on their consumer and business insights to develop and implement culturally informed strategic plans.