このコースについて
4.5
423件の評価
76件のレビュー

100%オンライン

自分のスケジュールですぐに学習を始めてください。

柔軟性のある期限

スケジュールに従って期限をリセットします。

約10時間で修了

推奨:4 weeks of study, 1-3 hours/week...

英語

字幕:英語

学習内容

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    Use content marketing campaigns to drive higher SEO rankings

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    Build relationships with influencers to help build your audience

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    Create influencer relationships and collaborations

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    Analyze data to see which content gets the most shares

習得するスキル

Social Media MarketingSocial MediaContent MarketingMathematical Optimization

100%オンライン

自分のスケジュールですぐに学習を始めてください。

柔軟性のある期限

スケジュールに従って期限をリセットします。

約10時間で修了

推奨:4 weeks of study, 1-3 hours/week...

英語

字幕:英語

シラバス - 本コースの学習内容

1
3時間で修了

Introduction

Welcome to Week 1! This week we will explore the content marketing ecosystem. We will begin by recapping some basics of SEO to recall how on-page and off-page SEO work together. By the end of this module, you will be able to identify and demonstrate the "do’s and don’ts" of obtaining links, and build your own optimized links. You will build your reputation and visibility online by developing a content marketing campaign as well as build your own audience. I’m excited about this topic, so let’s dive in!...
10件のビデオ (合計61分), 2 readings, 1 quiz
10件のビデオ
Content Marketing Ecosystem53
Basics of SEO Recap3 分
Value Links9 分
Link Building7 分
Do's & Don'ts Obtaining Links10 分
Guest Posting6 分
Basic Concepts of Content Marketing4 分
Building Your Audience3 分
The Content Marketing Ecosystem & SEO10 分
2件の学習用教材
A Note from UC Davis10 分
The Art of SEO - Chapter 830 分
1の練習問題
Content Marketing Ecosystem30 分
2
2時間で修了

Social Media Marketing

This week we will discuss in-depth how social media supports the development of a company’s online reputation and visibility, which ultimately helps with SEO. By the end of this module you will practice tips on building relationships with social media influences, which can help build your audience. You will analyze your audience demographics and choose the appropriate social media platforms for your intended audience. And finally, you will use successful social media strategies to build your audience and create audience engagement....
6件のビデオ (合計45分), 1 reading, 1 quiz
6件のビデオ
Social Media Links & SEO7 分
Platform Demographics10 分
Picking Your Platform7 分
Principles of Building Audiences13 分
Case Studies5 分
1件の学習用教材
The Art of SEO - Chapter 930 分
1の練習問題
Social Media Marketing20 分
3
2時間で修了

Influence Marketing

Influencer marketing is the focus of this week’s topic. At the end of this module, you will be able to define what influencer marketing is and the role it plays in driving reputation and visibility. You will examine what influencers can do for you and the best approaches in building a relationship with an influencer, hint it’s not about manipulation, but building a strong positive relationship! ...
5件のビデオ (合計32分), 1 reading, 1 quiz
5件のビデオ
What Can Influencers Do For You?7 分
Building the Relationship4 分
First Steps in Collaboration12 分
Advanced: Targeted Advertising6 分
1件の学習用教材
Influencer Marketing - What it is, and Why YOU need to be doing it15 分
1の練習問題
Influence Marketing20 分
4
9時間で修了

Creating World Class Content

This week’s topic focuses on why world class content is a must! At the end of this module, you will be able to identify great content, analyze which content gets the most shares, and create world class content of your own. You will also create successful partnerships that can help develop your content and ultimately drive your content marketing efforts. Did we mention that content is KING?!?...
8件のビデオ (合計37分), 2 readings, 2 quizzes
8件のビデオ
Market Data on Content Marketing6 分
Anchor Content3 分
Types of Enhanced Content6 分
Partnerships3 分
Case Studies7 分
Review of the Basics6 分
Course Summary1 分
2件の学習用教材
Content, Shares, and Links: Insights from Analyzing 1 Million Articles15 分
A Clear Path for Marketers to Surviving Content Shock15 分
1の練習問題
Creating World Class Content20 分
4.5
76件のレビューChevron Right

67%

コース終了後に新しいキャリアをスタートした

56%

コースが具体的なキャリアアップにつながった

人気のレビュー

by JNMar 27th 2017

Great course. Huge amount of content. Lecturers are easy to listen to. Be sure to allow enough time for the reading and major assignments. The readings take much longer than indicated.

by JWJan 16th 2017

Very practical, thorough and well presented. The presenter's self confidence comes through and adds great credibility to the course. Very easy to comprehend and listen too.

講師

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Eric Enge

Co-Author of "The Art of SEO"
CEO, Stone Temple Consulting

カリフォルニア大学デービス校(University of California, Davis)について

UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact....

Search Engine Optimization (SEO)の専門講座について

This Specialization will teach you to optimize website content for the best possible search engine ranking. You'll learn the theory behind Google search and other search engine algorithms; you'll also build practical, real-world skills that you can apply to a career in digital marketing or online content development, including on-page and off-page optimization, optimizing for local and international audiences, conducting search-focused website audits, and aligning SEO with overall business strategies. Each course is intended to build on the skills from the previous course, thus we recommend you take the courses in the order they are listed. The Specialization culminates in a hands-on Capstone Project, in which you will apply your skills to a comprehensive SEO consulting task....
Search Engine Optimization (SEO)

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