Discover the content marketing and social media ecosystems and how these interconnected channels drive search results to a website. Leverage content marketing and social media as part of your SEO strategy, and how to use influence marketing to establish a website’s authority.
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カリフォルニア大学デービス校（University of California, Davis）このコースについて
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100%オンライン
自分のスケジュールですぐに学習を始めてください。
中級レベル
At least 2 years of business or marketing experience; familiar with social media.
約18時間で修了
英語
字幕：英語
学習内容
Use content marketing campaigns to drive higher SEO rankings
Build relationships with influencers to help build your audience
Create influencer relationships and collaborations
Analyze data to see which content gets the most shares
習得するスキル
- Social Media Marketing
- Social Media
- Content Marketing
- Mathematical Optimization
柔軟性のある期限
スケジュールに従って期限をリセットします。
共有できる証明書
修了時に証明書を取得
100%オンライン
自分のスケジュールですぐに学習を始めてください。
中級レベル
At least 2 years of business or marketing experience; familiar with social media.
約18時間で修了
英語
字幕：英語
提供：
カリフォルニア大学デービス校（University of California, Davis）
UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact.
シラバス - 本コースの学習内容
3時間で修了
Introduction to Advanced Content and Social Tactics to Optimize SEO
Welcome to Week 1! This week we will explore the content marketing ecosystem. We will begin by recapping some basics of SEO to recall how on-page and off-page SEO work together. By the end of this module, you will be able to identify and demonstrate the "do’s and don’ts" of obtaining links, and build your own optimized links. You will build your reputation and visibility online by developing a content marketing campaign as well as build your own audience. I’m excited about this topic, so let’s dive in!
3時間で修了
10件のビデオ （合計60分）, 2 学習用教材, 1 個のテスト
3時間で修了
Social Media Marketing
This week we will discuss in-depth how social media supports the development of a company’s online reputation and visibility, which ultimately helps with SEO. By the end of this module you will practice tips on building relationships with social media influences, which can help build your audience. You will analyze your audience demographics and choose the appropriate social media platforms for your intended audience. And finally, you will use successful social media strategies to build your audience and create audience engagement.
3時間で修了
5件のビデオ （合計29分）, 1 学習用教材, 1 個のテスト
2時間で修了
Influence Marketing
Influencer marketing is the focus of this week’s topic. At the end of this module, you will be able to define what influencer marketing is and the role it plays in driving reputation and visibility. You will examine what influencers can do for you and the best approaches in building a relationship with an influencer, hint it’s not about manipulation, but building a strong positive relationship!
2時間で修了
5件のビデオ （合計32分）, 1 学習用教材, 1 個のテスト
10時間で修了
Creating World Class Content
This week’s topic focuses on why world class content is a must! At the end of this module, you will be able to identify great content, analyze which content gets the most shares, and create world class content of your own. You will also create successful partnerships that can help develop your content and ultimately drive your content marketing efforts. Did we mention that content is KING?!?
10時間で修了
8件のビデオ （合計37分）, 2 学習用教材, 2 個のテスト
レビュー
- 5 stars71.20%
- 4 stars18.14%
- 3 stars6.60%
- 2 stars2.66%
- 1 star1.38%
ADVANCED CONTENT AND SOCIAL TACTICS TO OPTIMIZE SEO からの人気レビュー
KGにより2018年3月22日
Good and informative course! However, some information may be outdated such as Vine being no longer available, and the new emergence of Facebook My Day and Instagram Stories.
JWにより2017年1月15日
Very practical, thorough and well presented. The presenter's self confidence comes through and adds great credibility to the course. Very easy to comprehend and listen too.
LRにより2020年4月27日
I recommend this course. Useful information, references and excellent support material. Only thing I did not like it was the review between other participants. Sometimes takes too long.
DPにより2019年12月2日
This course gives good amount of information and right amount of tactics for SEO optimization and content marketing, based on how we deal with our day to day activities.
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