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Content, Advertising & Social IMC に戻る

ノースウェスタン大学(Northwestern University) による Content, Advertising & Social IMC の受講者のレビューおよびフィードバック

4.7
1,032件の評価
157件のレビュー

コースについて

Want your content to go viral? Who doesn't! It takes a thoughtful, integrated approach to make content that stands out in our increasingly oversaturated world. In this fourth course of the Social Marketing Specialization - "Content, Advertising & Social IMC" - you will learn how marketers are successfully navigating today's media landscape. You will learn why developing engaging content for your audience is an essential component in effective social marketing. A panel of experts will unlock the paid/owned/earned media riddle and replace it with an integrated who/what/where approach that utilizes platform-specific messaging to grow your market share. This course also includes an overview of the integrated marketing communications strategy for social and how it is being deployed around the globe, as well as gamification tips to keep your audiences coming back for more. In addition, you will learn the secrets to advertising on Facebook and other social sites. Additional MOOC 4 faculty include: * Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern) * Steffi Decker (Junior Partner, Chong and Koster) * Joey Strawn (Director of Integrated Marketing, Industrial Strength Marketing)...

人気のレビュー

AH

2016年2月5日

This is my favorite course of the series so far. Information dense, the hands-on class project for this unit will help unpack the mystery of A/B split testing using free online tools. Recommended!

RQ

2019年9月29日

I recommend this class for it teaches engagement technics for quick low return and it also teaches nurturing techniques for those that take a while to sell but much much higher return

フィルター:

Content, Advertising & Social IMC: 51 - 75 / 156 レビュー

by Shamika K

2020年5月2日

Coursera provide is good knowledge for students. I like learning process.

by Vikas D

2016年6月5日

Good detailing and examples shared help to understand concepts better.

by Santiago M

2020年11月10日

Happy! Build up a little bit more my knowledge on Social Marketing.

by Mark B

2017年8月6日

Excellent course providing valuable insights to approaching social

by Sophie Q

2020年9月24日

Very useful theories and tips for various marketing strategies!

by Eugene T

2016年1月4日

Great coverage on content creating and Social IMC strategies

by Danielle C

2018年10月21日

A little lengthy but managed to get through it and enjoy it

by LIMEN K P

2016年11月16日

Join the winning team were all is happening. Great Course.

by ANTONIO T

2016年9月25日

Excelente Course. It needs more languages in the subtitles

by Sharmistha M

2020年3月26日

The A/B Split test is explained so simply and perfectly.

by Auadhati D

2020年5月16日

i loved this course, its really helpful and productive

by Josefina C

2017年1月2日

Excellent course. Contains a really useful information.

by Michael L

2021年7月3日

Challenging courses, Thank you for the explanation.

by Dzenan B

2016年1月6日

Great course with excellent examples and materials.

by Nelly M C S

2021年6月3日

Excelente curso. Excelente Facilitador. GRACIAS

by Dominic E

2020年11月13日

Excellent information if you want to scale up.

by Ho T V

2019年12月23日

Good course, brings a lot of useful knowledge!

by Geoffrey K

2016年1月11日

Extremely well explained and great teachers.

by Tifanny S

2021年9月11日

Very clear explanation, and very practical

by Vay R

2016年12月7日

My favorite in the specialization thus far

by B M R

2015年12月18日

Nice course. Thanks to all the professors.

by irina k

2019年4月22日

very useful information! i learned a lot.

by Nicole P

2016年6月28日

Very beneficial information in this MOOC!

by Huzaifa A

2021年5月15日

Tremendous learning through this course.

by Sanaz k

2020年4月18日

I really enjoyed contents and courses .