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Content, Advertising & Social IMC に戻る

ノースウェスタン大学(Northwestern University) による Content, Advertising & Social IMC の受講者のレビューおよびフィードバック

4.7
1,033件の評価
157件のレビュー

コースについて

Want your content to go viral? Who doesn't! It takes a thoughtful, integrated approach to make content that stands out in our increasingly oversaturated world. In this fourth course of the Social Marketing Specialization - "Content, Advertising & Social IMC" - you will learn how marketers are successfully navigating today's media landscape. You will learn why developing engaging content for your audience is an essential component in effective social marketing. A panel of experts will unlock the paid/owned/earned media riddle and replace it with an integrated who/what/where approach that utilizes platform-specific messaging to grow your market share. This course also includes an overview of the integrated marketing communications strategy for social and how it is being deployed around the globe, as well as gamification tips to keep your audiences coming back for more. In addition, you will learn the secrets to advertising on Facebook and other social sites. Additional MOOC 4 faculty include: * Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern) * Steffi Decker (Junior Partner, Chong and Koster) * Joey Strawn (Director of Integrated Marketing, Industrial Strength Marketing)...

人気のレビュー

AH

2016年2月5日

This is my favorite course of the series so far. Information dense, the hands-on class project for this unit will help unpack the mystery of A/B split testing using free online tools. Recommended!

RQ

2019年9月29日

I recommend this class for it teaches engagement technics for quick low return and it also teaches nurturing techniques for those that take a while to sell but much much higher return

フィルター:

Content, Advertising & Social IMC: 76 - 100 / 156 レビュー

by Wale S

2017年11月13日

Best course on Marketing and Social IMC

by Vaibhavi N

2021年7月27日

Wonderful and extremely helpful course

by JUDITH L

2017年7月20日

Just so much excellent information.

by Sabine B

2021年4月24日

great tools and hands-on practice!

by Space G H

2021年6月21日

Have fun with your ABSplit Test!!

by Ashapurna D

2019年7月30日

A very enlightening experience!

by KHUSHI S

2018年6月25日

Amazing course ! I learnt a lot

by Violet Z

2016年6月11日

Excellent source of information

by Luis M

2016年2月10日

Great content...congrats Randy!

by Ronak T

2020年5月31日

Such an amazing course it was.

by Samantha S

2020年3月25日

Very helpful, and informative.

by shubham r

2021年11月2日

This course was very creative

by Lucy C

2017年9月3日

this was an exciting journey

by Neda B

2016年1月10日

Very useful and informative.

by Elaine T

2016年3月24日

practical and insightful!

by Manish T

2016年1月8日

A very informative course

by amberli

2020年2月12日

I love this MOOC

Thanks !

by Mónica V V

2020年11月5日

Really good one ;)

by Styliani B

2021年2月8日

Totally worth it.

by Ma. C G Q

2020年11月23日

Full of learning!

by srikanth n

2017年1月30日

very good content

by Lisa S

2016年9月4日

Best course ever!

by Selin I B

2016年1月16日

Thanks Professor!

by Diacajo, J P

2021年9月25日

Lot of learnings

by Mounir R

2017年10月17日

Awesome Number 1