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Content, Advertising & Social IMC に戻る

ノースウェスタン大学(Northwestern University) による Content, Advertising & Social IMC の受講者のレビューおよびフィードバック



Want your content to go viral? Who doesn't! It takes a thoughtful, integrated approach to make content that stands out in our increasingly oversaturated world. In this fourth course of the Social Marketing Specialization - "Content, Advertising & Social IMC" - you will learn how marketers are successfully navigating today's media landscape. You will learn why developing engaging content for your audience is an essential component in effective social marketing. A panel of experts will unlock the paid/owned/earned media riddle and replace it with an integrated who/what/where approach that utilizes platform-specific messaging to grow your market share. This course also includes an overview of the integrated marketing communications strategy for social and how it is being deployed around the globe, as well as gamification tips to keep your audiences coming back for more. In addition, you will learn the secrets to advertising on Facebook and other social sites. Additional MOOC 4 faculty include: * Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern) * Steffi Decker (Junior Partner, Chong and Koster) * Joey Strawn (Director of Integrated Marketing, Industrial Strength Marketing)...




This is my favorite course of the series so far. Information dense, the hands-on class project for this unit will help unpack the mystery of A/B split testing using free online tools. Recommended!



I recommend this class for it teaches engagement technics for quick low return and it also teaches nurturing techniques for those that take a while to sell but much much higher return


Content, Advertising & Social IMC: 26 - 50 / 157 レビュー

by Adam C


Overall good content and clear guidance. I would personally like to see more examples /case studies & more guidance on copywriting, basic dos and donts, best practices etc.

by Jey M


This is great course. It has a lot of high quality content. This is really cool for anyone who wants to be succed with social marketing in the digital world.

by Fairuz Z


Really thoughtful and gives a lot of real-world examples with guidance in using certain templates and tools to navigate social media marketing.

by DJ S


Awesome course! Loved every minute of it. Solid information that isn't diluted or weak. Actionable and valuable to say the least.

by Dario S


A good balance of theory, examples, tools and practice. Very useful to understand how things should/could be done, and why.

by Sonal F


Practical methodical approach to deciphering the social IMC and complete hands on tutorial. Randy Hlavac amazing tutor.

by Julio M C


Is an awesome course, you can access great and up to date information that allowed you to succeed in your career.

by Cristian G G


It's amazing! I think is one of my favorites in this whole specialization! the videos are super insightful !

by Bruce C


This course has been an educational adventure in the social media tools being used to expand your presence



It was an exceptional learning experience and very detailed. To all the instructors, thank you very much!

by Susana O


Very interesting course, the assignments and case studies are very useful to understand the IMC strategy.

by Benta A O


This is an excellent presentation! Thank you for enabling me to know how to write a blog step by step!

by Gunjan K


Amazing way to look and engage with your target market through Content, Advertising & Social IMC.

by Greg J


Great course! This was my first Coursera experience and it exceeded my expectations. Drive on!

by Herman d P


Great course to get more in-depth knowledge about Social IMC and the importance of a/b testing.

by Matthew G


I had a great time learning new strategies from this MOOC! I can't wait to see what comes next.

by Gabriela J


Great course, I really did learn a lot and I loved the additional resources that were shared.

by Shivangi c


I would like to thank my professor because he explained each and everything about course.

by Mohammed A K


amazing course, i recommend it to anyone who want to know more about social marketing!

by Bijay P K


Very useful for those whose wants to build career in ecommerce and digital marketing



very good practical assignments that help you learn smth new, interesting interviews

by Sol A O


Great!! Do It and learn what really comes at hand in Social KPI and other tactics!.

by David A P


I was missing more access to someone who could give guidance and clear out doubts.

by Juan A R P


Amazing Information, it is helping me turn around my business!! =D Thank you!!

by Mohamed S S S


I really liked this course especially the A/B testing part and the KPI's part