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Content, Advertising & Social IMC に戻る

ノースウェスタン大学(Northwestern University) による Content, Advertising & Social IMC の受講者のレビューおよびフィードバック



Want your content to go viral? Who doesn't! It takes a thoughtful, integrated approach to make content that stands out in our increasingly oversaturated world. In this fourth course of the Social Marketing Specialization - "Content, Advertising & Social IMC" - you will learn how marketers are successfully navigating today's media landscape. You will learn why developing engaging content for your audience is an essential component in effective social marketing. A panel of experts will unlock the paid/owned/earned media riddle and replace it with an integrated who/what/where approach that utilizes platform-specific messaging to grow your market share. This course also includes an overview of the integrated marketing communications strategy for social and how it is being deployed around the globe, as well as gamification tips to keep your audiences coming back for more. In addition, you will learn the secrets to advertising on Facebook and other social sites. Additional MOOC 4 faculty include: * Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern) * Steffi Decker (Junior Partner, Chong and Koster) * Joey Strawn (Director of Integrated Marketing, Industrial Strength Marketing)...




This is my favorite course of the series so far. Information dense, the hands-on class project for this unit will help unpack the mystery of A/B split testing using free online tools. Recommended!



I recommend this class for it teaches engagement technics for quick low return and it also teaches nurturing techniques for those that take a while to sell but much much higher return


Content, Advertising & Social IMC: 151 - 157 / 157 レビュー

by Kenneth V


The first quiz was difficult for me since I took this course solo. I didn't have a background of the other questions. It's better if topics will be discussed first before a quiz whether or not it's a part of a specialization, it should also be as standalone. Thank you!

by Regan B


The slides were hard to read at times.

Great take aways for amplification of messages and ideas for posting messages.

by Niaja F


Good material, but wish it had more assignments to hold you accountable.

by Aoon S


The assignment is difficult

by vidushi t


Topics were not taken in depth and enough clarity. I tried hard to learn in the course but lost track by the end of week 3 and the peer assignment.

by Adam W


Not very substantive. Seems to be a marketing ploy for those on-screen more than to be anything of use to its audience.

by gargi g