このコースについて
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100%オンライン

自分のスケジュールですぐに学習を始めてください。

柔軟性のある期限

スケジュールに従って期限をリセットします。

初級レベル

約10時間で修了

推奨:5 weeks of study, 1-3 hours/week...

英語

字幕:英語

100%オンライン

自分のスケジュールですぐに学習を始めてください。

柔軟性のある期限

スケジュールに従って期限をリセットします。

初級レベル

約10時間で修了

推奨:5 weeks of study, 1-3 hours/week...

英語

字幕:英語

シラバス - 本コースの学習内容

1
1時間で修了

Module 0. Prior to Beginning

In this module you will find information on how the MOOC works. Within the information provided, you will find the rules for participating in a competition run by the Johan Cruyff Institute, the prize for which is a scholarship grant toward enrolment in the Postgraduate in Sport Sponsorship course. The competition is voluntary; you can by all means take the MOOC without having to enter the competition. ...
2件のビデオ (合計2分), 4 readings
2件のビデオ
Introductory video Sport Sponsorship MOOC1 分
4件の学習用教材
Before we start10 分
About the course10 分
Frequently Asked Questions10 分
Competition terms & conditions for the Johan Cruyff Institute Postgraduate in Sport Sponsorship programme scholarship grant10 分
1時間で修了

Module 1. Basic principles of Sponsorship

If you're here, then that means that you have carefully reviewed the basic information contained in Module 0. Perfect! so let's begin!. As you will see, in this module you will find both basic information regarding the sponsorship, as well as information regarding the Cruyff Foundation, in which is included the cross-sectional case study that we will be focusing on over the weeks. With the Cruyff Foundation, you can become better acquainted with sponsorship and how it is essential to a foundation, in order for it to carry out your business activity. Likewise, you can find out what a sporting event consists of, what a Cruyff Court is, and how this can fall in line with those being sponsored. However.. on a step-by-step basis, we have time... not knowing where to start? Take a look at "Module 1 Presentation"....
5件のビデオ (合計10分), 4 readings, 1 quiz
5件のビデオ
Basic principles of sponsorship1 分
SPONSORSHIP. Basic principles and characteristics1 分
PATRONAGE. Basic principles and characteristics1 分
Video: Interview Pati Roura3 分
4件の学習用教材
Visit the website of Johan Cruyff Foundation10 分
Cruyff Foundation: Because children should be active10 分
Introducing Richard Denton10 分
Recommended videos10 分
1の練習問題
Module 120 分
2
1時間で修了

Module 2. The stakeholders of the sport sponsorship

Are you prepared for the second module? Let's take a further step into the world of sport sponsorship, throughout this module will be taking into consideration the relationship between a brand and an event, i.e., between the sponsor and the party being sponsored. For this reason, in this week's case study section, you will find information concerning the Cruyff Courts of the Cruyff Foundation, given that this will be the event that we will later be challenging you to sponsor. In addition, you will also find interesting information concerning supplementary material....
6件のビデオ (合計12分), 4 readings, 1 quiz
6件のビデオ
Main objectives of the sponsor1 分
Stakeholders in sponsorship1 分
Video: Interview Albert Amat2 分
Video: Interview Joan Porcar2 分
Video: Interview Cinto Ajram - Zurich Barcelona Marathon1 分
4件の学習用教材
Cruyff Court Manual10 分
6vs6 Cruyff Court Guide10 分
Videos: Cruyff Foundation and Cruyff Courts10 分
Recommended videos10 分
1の練習問題
Module 220 分
3
2時間で修了

Module 3. Activation for Sport sponsorship (I)

We are already half way through the course. How are you getting on? In the following modules, we will work on four types of activation: brand, business, internal and fan/external. Now we will start with the brand and business. So that you can deepen your knowledge of these, we propose some key contents, as well as a forum space, for you to share examples and reflect on the same. In the forum space you will also find examples of last years' activations. Before posting your message, check that your example contains all of the information requested (your will find the guidelines inside each of forum spaces). Don't forget to also take a look at the supplementary materials that we suggested for you....
4件のビデオ (合計10分), 5 readings, 1 quiz
4件のビデオ
Sponsorship activation2 分
Video: Interview Annamari Basora2 分
Rins van Kouwen about athletes and social networks2 分
5件の学習用教材
Notes - Sponsorship Activation10 分
Videos about Cruyff Court10 分
Approximate costs: Cruyff Court 6vs610 分
Instructions to participate in the forums10 分
Recommended videos10 分
1の練習問題
Module 320 分
4
1時間で修了

Module 4. Activation for Sport sponsorship (II)

After working on the types of brand and business activation, we will focus on the internal and external activation. In the module you will also find a space to share examples that you may find throughout the forums. In reference to the case study, you will find some of the best proposals for Sponsorship activation that your peers from last year's edition, have carried out. With their permission, we will share these with you so that the values can kick-start your engine to begin creating your very own proposal. Lot's of creative energy and let's hope that you enjoy this module....
2件のビデオ (合計3分), 4 readings, 1 quiz
2件のビデオ
Sponsorship activation (II)1 分
4件の学習用教材
Sponsorship activation - Examples10 分
Examples sponsorship activations10 分
Instructions to participate in the forums10 分
Recommended videos10 分
1の練習問題
Quiz Module 420 分
5
2時間で修了

Module 5. Share your activation proposal for a Cruyff Court tournament

¡Congratulations! You've already reached the last module, and therefore it's time to create your very own sponsorship activation proposal for a Cruyff Court tournament, as we arranged with Pep in the last week. In the module you'll find all the guidelines to prepare this. Once completed, you should submit the proposal to the department, as indicated, where it will be evaulated by some of your peers. Likewise, you will also need to evaluate the proposal of fellow peers under the heading that you will find in the module. If you would like to participate in the prize for a place in the Posgraduate in Sport Sponsorship, you must complete the respective Application Form....
2 readings, 1 quiz
2件の学習用教材
Postgraduate Diploma in Sport Sponsorship Scholarship10 分
To support the Cruyff Foundation, make a donation and get children active!10 分
4.3
17件のレビューChevron Right

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コースが具体的なキャリアアップにつながった

人気のレビュー

by RCJun 22nd 2017

This course has enabled me to gain knowledge about Sports Sponsorships. It is a very good introductory course for those who are looking to gain knowledge about the subject at the initial stage.

by RKDec 1st 2016

I learned key messages and a way of thinking beyond what I knew about sport and sponsorship.\n\nThank you

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Richard Denton

Freelance Sport Marketing Consultant and Professor
Johan Cruyff Institute

バルセロナ自治大学(Universitat Autònoma de Barcelona)について

The Universitat Autònoma de Barcelona (UAB) is a public university located in the metropolitan area of Barcelona. International in its outlook, it is fully consolidated within its local surroundings, and offers quality education in close association with research activity, the transfer of scientific, technological, cultural and educational knowledge, the promotion of its human potential and the responsible management of available resources. The UAB currently offers 81 degrees, 130 official Master Programmes and 183 UAB-specific Masters Degrees. In addition, it offers 174 lifelong learning programmes and 65 PhD Programmes, 27 of which have been distinguished through Quality Awards. The UAB has a total of over 3,500 teaching and research staff, over 2,000 administrative staff and over 40,000 students....

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