このコースについて
13,725 最近の表示

100%オンライン

自分のスケジュールですぐに学習を始めてください。

柔軟性のある期限

スケジュールに従って期限をリセットします。

中級レベル

約13時間で修了

推奨:6 weeks of study, 1-2 hours/week...

英語

字幕:英語

100%オンライン

自分のスケジュールですぐに学習を始めてください。

柔軟性のある期限

スケジュールに従って期限をリセットします。

中級レベル

約13時間で修了

推奨:6 weeks of study, 1-2 hours/week...

英語

字幕:英語

シラバス - 本コースの学習内容

1
1時間で修了

What is sports marketing?

Welcome to the first module of Sports Marketing. This course showcases sports-specific marketing strategies and trends. In subsequent modules, we will discuss how sports marketing is both similar and different from other kinds of marketing, but to start our course, we’ll provide a broad overview of the differing aspects of sports marketing and will also break down the components of sports marketing as a concept....
10件のビデオ (合計41分), 2 readings, 1 quiz
10件のビデオ
Introduction to the Sports Marketing Course2 分
What is Sports Marketing?2 分
Sports Marketing Challenges4 分
Marketing Basics Applied to Sports Marketing3 分
The Traditional 4 P's: A Meaningful Update for Sports9 分
Interview with Katrina Adams, Chairman, CEO and President, U.S. Tennis Association5 分
Interview with Wally Hayward, CEO, W Partners5 分
Interview with Mark Silverman, President of Big Ten Network5 分
Module 1 Conclusion and Looking Ahead2 分
2件の学習用教材
What to expect in this course10 分
Suggested readings for Module 110 分
1の練習問題
Module 1 Practice Quiz4 分
2
1時間で修了

Sports Marketing: differences and similarities with other marketing

In Module 2, we will examine the difference between service and product marketing and why sports marketing has some overlap with both of these areas. We will also explore the world of event marketing. ...
5件のビデオ (合計28分), 1 reading, 1 quiz
5件のビデオ
Interview with Paulina Leperi, Former Manager of Delivery & Analytics, Nielson Catalina Solutions5 分
Interview with Geoffrey Goldman, Senior Director of Communications, Fox Sports Midwest5 分
Interview with Ken Babby, Owner, Akron RubberDucks & Jacksonville Jumbo Shrimp, Minor League Owner, USA Baseball5 分
Event Marketing & Management7 分
1件の学習用教材
Suggested readings for Module 230 分
1の練習問題
Module 2 Practice Quiz4 分
3
1時間で修了

Value: Sponsorship, Partnerships & Dynamic ticket pricing

This module will explore how to gain value in brand and sponsorship partnerships. Licensing and dynamic ticket pricing, and the potential value of both will also be touched on. ...
8件のビデオ (合計41分), 1 reading, 1 quiz
8件のビデオ
Sponsorship Rights2 分
Activation: Bringing Sponsorship to Life3 分
Interview with Mark Repchak, Senior Director of Marketing and Media, Florida Citrus Sports4 分
Interview with Ryan Luckey, Assistant Vice President of Corporate Sponsorship, AT&T5 分
Mark Finn, Clinical Professor of Accounting, Kellogg School of Management5 分
The Value of Licensing3 分
Dynamic Ticket Pricing: Matt Notowidigdo, Associate Professor of Economics, Northwestern University10 分
1件の学習用教材
Suggested readings for Module 340 分
1の練習問題
Module 3 Practice Quiz
4
4時間で修了

Sports communication: press releases, media relations, public relations

This module will cover the primary areas of communication in sports marketing. Sports-specific trends in public relations will be highlighted, along with specific examples. This module will also include a thorough overview of how to draft an effective press release. ...
5件のビデオ (合計36分), 2 readings, 2 quizzes
5件のビデオ
Communication and Public Relations in Sports: Interview with J.A. Adande, Director of Sports Journalism, Medill School of Journalism, Media, Integrated Marketing Communications15 分
Public Relations: Nancy Hobar, Senior Lecturer, Medill's Integrated Marketing Communications Graduate Program6 分
Press Releases & Communication Planning: Nancy Hobar, Senior Lecturer, Medill's Integrated Marketing Communications Graduate Program7 分
Press Release Peer Review Overview1 分
2件の学習用教材
Suggested readings for Module 4
Press Release Examples6 分
1の練習問題
Module 4 Practice Quiz2 分
5
2時間で修了

Sports communication: social media, crisis communication, celebrity handling

This module will continue the focus on sports communication, with a deep dive into sports-related pubic relations and crisis communication. Issues and strategies surrounding social media and celebrity handling will also come into focus. ...
6件のビデオ (合計46分), 1 reading, 1 quiz
6件のビデオ
Crisis Communication: Nancy Hobar, Senior Lecturer, Medill's Integrated Marketing Communications Graduate Program5 分
Crisis Communication and Social Media: J.A. Adande, Director of Sports Journalism, Medill School of Journalism, Media, Integrated Marketing Communications3 分
Hud Englehart on Public Relations and Sports Communications10 分
Hud Englehart on Crisis Communication12 分
Storytelling and Content Creation: Marc Zarefsky, Communications Consultant5 分
1件の学習用教材
Suggest readings for Module 530 分
1の練習問題
Module 5 Practice Quiz4 分
6
3時間で修了

Fandom and loyalty

Where would professional sports be without fandom and loyalty? We close this course we an exploration of the these concepts that make up the bedrock of professional sports and sports marketing. We will also touch on the topic of sports agents and take a look to the future with a video highlighting global sports diplomacy. ...
6件のビデオ (合計28分), 2 readings, 2 quizzes
6件のビデオ
Loyalty Programs and Their Value3 分
Loyalty Programs in Sports3 分
Sports Agents3 分
BONUS VIDEO: Global Sports Diplomacy: Craig LaMay, Associate Professor, Northwestern University Institute for Policy Research10 分
Loyalty Program Peer Review Overview1 分
2件の学習用教材
Suggested readings for Module 640 分
Loyalty Programs and Red Sox Nation Example10 分
1の練習問題
Module 6 Practice Quiz4 分
4.8
9件のレビューChevron Right

人気のレビュー

by SMApr 12th 2019

Great course. I learned a lot and the information was very well presented. The videos were very helpful and I enjoyed hearing from the various outside parties.

by EEFeb 18th 2019

Excellent teaching method and great content. Highly recommended!

講師

Avatar

Candy Lee

Professor
Medill School of Journalism, Media, Integrated Marketing Communications

ノースウェスタン大学(Northwestern University)について

Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries. ...

よくある質問

  • 修了証に登録すると、すべてのビデオ、テスト、およびプログラミング課題(該当する場合)にアクセスできます。ピアレビュー課題は、セッションが開始してからのみ、提出およびレビューできます。購入せずにコースを検討することを選択する場合、特定の課題にアクセスすることはできません。

  • 修了証を購入する際、コースのすべての教材(採点課題を含む)にアクセスできます。コースを完了すると、電子修了証が成果のページに追加されます。そこから修了証を印刷したり、LinkedInのプロフィールに追加したりできます。コースの内容の閲覧のみを希望する場合は、無料でコースを聴講できます。

さらに質問がある場合は、受講者向けヘルプセンターにアクセスしてください。