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ノースウェスタン大学(Northwestern University) による スポーツマーケティング の受講者のレビューおよびフィードバック

4.7
980件の評価

コースについて

Today, there is demand for people skilled in Sports Marketing. Organizations want your expertise to strength and grow customer bases and teams want to enlarge their fan base, attract new sponsors to their sport, build strong programs with existing sponsors, and run their fan conventions and other events. In addition, a wide range of companies recognize the value sports relationships have in positioning and building their brands. In this Sports Marketing MOOC, you will learn: — Ticket pricing strategies — How a crisis might happen in sport — How all types of companies are using sports to enhance and position their brands — How to promote and market a sporting event — How to develop sponsorships — How to use social media to grow your team’s follower base and promote your sporting events, conferences and conventions The Sports Marketing MOOC was created by Professor Candy Lee of Northwestern’s Medill School of Journalism and Integrated Marketing Communications. She is joined by experts in the many specialty topics important to Sports Marketing....

人気のレビュー

DS

2020年7月13日

I really enjoyed this course, it was very informative and easy to follow. The videos were clear and the graded sections were great. The course as a whole was enjoyable and would recommend to others.

JJ

2020年1月27日

I am really into this lesson that is a practical subject that could be easily learned. and also, Assignments are a nice way to apply the knowledge from the course, I hope it has an advanced lesson.

フィルター:

スポーツマーケティング: 326 - 334 / 334 レビュー

by Michael R

2020年5月5日

It was okay.

by Alanna D

2021年10月30日

Very basic.

by Edward H

2020年6月27日

Overall okay but some of the interviews didn't seem relevant, they felt a little bit like padding. I also had the same individual grade my two assignments and he graded my work quite subjectively and not in line with the stated objectives.

by David D Z

2020年3月16日

The contents of the course were good. however I think it was not very well structured nor explained. Many of the interviews were not clear expamples of what was explained as part of the theory, but only experiences from people.

by Adriano L

2021年7月11日

Most of the videos were just short little interviews with people from the industry. There were very few actual "lectures" that tought you something.

by Agustina R

2020年7月20日

flojo

by Tarek A F

2022年4月9日

This is a biggner course and not an intermediate course, it explains alot of aspects of sports marketing but i expected waaaay more from an intermediate course as shown, a lot of the interviews were unrelevant and Candy Lee lectures could be improved alot. Again for a beginner it is a good course but for some that have a minimum knowledge of marketing and is a sports fan, this course wont do anything for you.

by Patrick G

2022年7月5日

stop peer reviews!

by Luca I

2021年6月7日

not worth 40 euros