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Start the UX Design Process: Empathize, Define, and Ideate に戻る

Google による Start the UX Design Process: Empathize, Define, and Ideate の受講者のレビューおよびフィードバック



Start the UX design process: Empathize, Define, Ideate is the second course in a certificate program that will equip you with the skills needed to apply to entry-level jobs in user experience (UX) design. In this course, you’ll complete the first phases of the design process for a project that you’ll be able to include in your portfolio. You will learn how to empathize with users and understand their pain points, define user needs using problem statements, and come up with lots of ideas for solutions to those user problems. Current UX designers and researchers at Google will serve as your instructors, and you will complete hands-on activities that simulate real-world UX design scenarios. Learners who complete the seven courses in this certificate program should be equipped to apply for entry-level jobs as UX designers. No previous experience is necessary. By the end of this course, you will be able to: - Describe common UX research methods. - Empathize with users to understand their needs and pain points. - Create empathy maps, personas, user stories, and user journey maps to understand user needs. - Develop problem statements to define user needs. - Generate ideas for possible solutions to user problems. - Conduct competitive audits. - Identify and account for biases in UX research. - Start designing a mobile app, a new project to include in your professional UX portfolio....



This course is very good & massively designed for student's who are biginner in UX field. The lecturers are also self proffessional experienced UX designer. Is not is great for carrier!!! Pretty cool!


Beautifully designed course that is user friendly, and SUPER easy to use/navigate. The course has engaging and entertaining content that makes it easy to stay engaged and motivated. Nice job Google!!


Start the UX Design Process: Empathize, Define, and Ideate: 1 - 25 / 665 レビュー

by Melissa H B


Though I rated this course above average, it could use some work in certain areas. It's above average because t​here are many excellent elements, including links to outside reading for further in-depth understanding. I learned a lot and find the content very engaging.

W​hat I found confusing and frustrating were the time assessments and some of the course structure.


1. Google tends to underestimate the amount of time assignments will take. I often spent 3-4 times longer to complete peer graded assignments than the stated time calculation, meaning that missed deadlines were common. Other students in the forum, and an off-site chat room, have given the same feedback. I suspect that the time assessments were made by experienced UX designers who can whip through these activities with ease. Many of us UX students are brand new to this, and are still absorbing basic concepts.

2​. In this course, topics that will be needed in course 3 were introduced both before and after the competitive audit activity, which was confusing and took time away from the lengthy work of completing my 1st competitive audit. The ideation part, with the Crazy Eights exercise is the main example. It would make sense to complete a competitive audit first before ideating. Again, this feedback is backed up by other students.

3​. Now that I've started Course 3, I see that we don't spend any time ideating before jumping in to the wireframing and design prototype phase. In course 2, we did an ideation exercise for the CoffeeHouse scenario. There was no mention that to prepare for Course 3 we should ideate for our personal projects. This means that before getting into the work of Course 3, students must back-track and go through the ideation process.

4​. Why is this important? Because the course is designed to be completed in 6 months. While students can take the course at their own pace without penalty, the longer it takes, the more money we pay, and the longer it will take to get a UX job. In future, I think it would be helpful if a little more time were spent on ideation for our personal projects. That could be added to Course 3, making it a 4-week course. I know that these certification courses are new, so I hope that my feedback helps to improve the content and structure of the course.


by Mark C


C​ourse was great but I'm not happy with the fact that my assignment has not been graded and its been almost a month now.

by Melanie R


I wish there was a way to dispute some of the peer reviews or to have an actual instructor double check the peer reviews because I was peer graded incorrectly and had to resubmit the same project three times just to be graded appropriately. I also wish there was an easier way to reach out to an instructor with questions.

by Joshua


The creators of this course seem to just skip over necessary steps in the UX process. Multiple people have mentioned these issues in the discussion forums.

by Ramiro C


Very wordy and not really any meat to the content.

by Mihir V M


G​reat course. Helped me learn about UX research, why it is important and how to do it. Learn some amazing techniques like crazy eights and HMW. Instructors are good and explains everything neetly.

by Rachel L


Very good course with a really solid project to follow through each week. Going through all the steps helped me think about project design with an eye towards the user experience in new ways.

by Crysten S


Coursera itself has some ux issues which is funny when taking a course specifically on ux design. Doing the discussions is basically useless because as far as I can tell there is no way to later easily locate your submission or replies to other submissions to actually engage in any type of conversation or discussion. But the rest of the course was excellent! I learned a lot and feel like I really understood the reasoning behind all the steps and methods which is even more important for me.

by Roman K


Don't like the speaker

by Maliah L T


I fell off and didn't begin working on the final assignment for a WEEKS. I just got so busy. I kept resetting my deadlines multiple times. It's such a relief to finally have this course completed.

by Chrissy B


There is not a path to receive feedback from an instructor. Projects are graded by peers who may or may not have an adequate understanding of the English language and do not have experience in UX or an understanding of the project.

IF I could receive feedback from an instructor at the end of the course either via the discussion board or slack, I would give this 5 stars but as it stands, the course is extremely lacking in helping you actually learn what you did correctly and what you did incorrectly (or could be improved upon).

by Barbara P


The course material was great - very informative and thorough. HOWEVER, I have had consistent problems accessing the Google docs for course 2. I can't finish the week 5 assignment to complete course 2 because I'm denied access. The only other option is to download a file that I can't open either, because I don't have a Microsoft account. Others have posted on the discussion forum that they've had the same problem, so it's not just me. I moved on to course 3, but I have no idea if I'll be able to access files that I need to download. If I have the same problem, I'm considering saying that this course was a waste of time and money.

by Emma S


Emily is an absolutely fabulous instructor! She speaks at the right speed, she is lovely, her voice is harmonious, and I had the sense that her enthusiasm to help us learn was genuine. I'd take any class she teaches. The material in his module is great too! It was much more difficult than I imagined it would be, but that's good. Having to do everything twice (once for the Coffee Shop example, and once for my own project) is great learning experience. Thanks! I look forward to the rest of the courses.

by Natalie D


My instructor was engaging and communicated very well. The transcription was super handy and I loved that the reading after the lecture re-emphasized the content of the lecture. Excellent. Thank you.

by Alexej C


Very great course for both a UX beginner and someone who already has some basic knowledge, but would like to go through the whole process of researching customer needs from the very beginning.

by Fernanda G G


The research techniques and frameworks in this section were incredible, it is always intimidating to start with a blank canvas but thanks to this I can have a working method.

by Ha D


For assignment rubric, criteria grading should be clear and focused to the quality, so learners can do their assignments seriously

by Soraya C C


I really liked the content but some things are confusing (For example the competitive audit report is quite confusing, I have found simpler audit reports online. The gaps and the weakness thing is quite confusing)

I don't like peer review, I'd prefer if a professional reviewed my work or I was given an exam like in previous lessons.

by kirti s


As a researcher myself, I feel that the course could have been improved or made more interesting. ​

by Gunay H


Some assignments were confusing (week 5) - the google drive file was not opening (week 5)

by Ashfaaq I


Hi there! This course was very well designed and had me completely intrigued from the very beginning. Emily is a great mentor and all of her lectures were very well put and understandable. She made sure it wasn't too descriptive neither was the information too little.

The most interesting part of this course was the entire Empathizing phase where we had to really understand a user, interview them, curate an empathy and journey maps. This was a new experience to me and I had a lot of fun and learnt much more about why this step is crucial in order to pave a path towards the design goals for an organization. Overall, this has been an awesome and fun part in my UX career learnings.

Hats off to Emily and The Team at Google!

by Robin D C


Really interesting but only disappointed that there is no proper guidance for the project we are doing. Discussion forums are useless, since I didn't receive any reply for my very first discussion. So I had to stop and avoid wasting time giving a long paragraph in discussion forum. It will be really good, if we get a chance to consult the lecturers personally, and ask the queries we have and guide us to the good output.

by Ramesh S



this peer Review section is bad some people making false remarks like Shreekant gore.]]

He is not even putting a comment on why he is rejecting I have to do the same.

Also, I couldn't find things to review on. Week 3 what can. I do?

by Alice Y


This course thoroughly explains the process, and the psychology behind it. I feel very confident about the solution after walking through this process. This is a great course for cross functional partners to an UX designer too!

by Angela C


Beautifully designed course that is user friendly, and SUPER easy to use/navigate. The course has engaging and entertaining content that makes it easy to stay engaged and motivated. Nice job Google!!