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Foundations of strategic business analytics に戻る

Foundations of strategic business analytics, エセック・ビジネススクール(ESSEC Business School)

4.4
(426 件の評価)

このコースについて

Who is this course for? This course is designed for students, business analysts, and data scientists who want to apply statistical knowledge and techniques to business contexts. For example, it may be suited to experienced statisticians, analysts, engineers who want to move more into a business role. You will find this course exciting and rewarding if you already have a background in statistics, can use R or another programming language and are familiar with databases and data analysis techniques such as regression, classification, and clustering. However, it contains a number of recitals and R Studio tutorials which will consolidate your competences, enable you to play more freely with data and explore new features and statistical functions in R. With this course, you’ll have a first overview on Strategic Business Analytics topics. We’ll discuss a wide variety of applications of Business Analytics. From Marketing to Supply Chain or Credit Scoring and HR Analytics, etc. We’ll cover many different data analytics techniques, each time explaining how to be relevant for your business. We’ll pay special attention to how you can produce convincing, actionable, and efficient insights. We'll also present you with different data analytics tools to be applied to different types of issues. By doing so, we’ll help you develop four sets of skills needed to leverage value from data: Analytics, IT, Business and Communication. By the end of this MOOC, you should be able to approach a business issue using Analytics by (1) qualifying the issue at hand in quantitative terms, (2) conducting relevant data analyses, and (3) presenting your conclusions and recommendations in a business-oriented, actionable and efficient way. Prerequisites : 1/ Be able to use R or to program 2/ To know the fundamentals of databases, data analysis (regression, classification, clustering) We give credit to Pauline Glikman, Albane Gaubert, Elias Abou Khalil-Lanvin (Students at ESSEC BUSINESS SCHOOL) for their contribution to this course design....

人気のレビュー

by PT

Oct 13, 2015

This course is excellent when it provides the citations very fit to theory. And I learned it in well organized structure of knowledge. Thank Prof. Glady and his team very much.

by BB

Sep 28, 2017

Prof. Glady is an excellent lecturer. The course is very well produced, and the recitals were a great introduction to using code to solve business questions.

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93件のレビュー

by

May 20, 2019

Really essential and basic skills can be learned from this course. Highly recommended

by Swapnil Shimpi

May 18, 2019

Couldn't comprehend the lessons taught. I apologize.

by Tony Cronin

May 06, 2019

The course is excellent, teaches a business level focus on Data. The examples given are all relevant to business. Really mind opening, really challenging, really enjoyable. One caveat: high level of R knowledge required to get the most from the course. t

by Manuel Puetz

Mar 10, 2019

Data for last exam not usable. Topics are nice and explanation revealing

by Chinmoy Rajurkar

Mar 05, 2019

Useful course to get the fundamentals of understanding a business problem right. Coming from a stats/math background, I found it very interesting to see applications of what I had learnt in school!

by Sébastien Gache

Jan 25, 2019

Very challenging for a novice in data science and R programming.

Learnt how to apply standard statistic models on datasets.

by Purushottam Yadav

Jan 10, 2019

Good contents & course support, looking for more

by Ponciano Rincón

Dec 20, 2018

Fantastic course. Focused on real life applications.

by Sumit Jain

Dec 17, 2018

Very helpful course from career perspective.

by Affum mamley sussana Jones

Nov 11, 2018

great