このコースについて
4.8
225件の評価
36件のレビュー

100%オンライン

自分のスケジュールですぐに学習を始めてください。

柔軟性のある期限

スケジュールに従って期限をリセットします。

約15時間で修了

推奨:4 hours/week...

英語

字幕:英語

習得するスキル

Business ModelInnovationBusiness ValueInnovation Management

100%オンライン

自分のスケジュールですぐに学習を始めてください。

柔軟性のある期限

スケジュールに従って期限をリセットします。

約15時間で修了

推奨:4 hours/week...

英語

字幕:英語

シラバス - 本コースの学習内容

1
1時間で修了

Course Orientation

You will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course....
2件のビデオ (合計13分), 5 readings, 1 quiz
2件のビデオ
Welcome from Professor Raj Echambadi!9 分
5件の学習用教材
Syllabus10 分
About the Discussion Forums10 分
Glossary10 分
Description of Organizations and Brands10 分
Social Media10 分
1の練習問題
Orientation Quiz10 分
3時間で修了

Module 1: Finding Your Innovation Sweet Spot: Crafting a Great Value Proposition

The first module will essentially lay the foundation for the strategic innovation course. You will gain an understanding of the concept of strategic innovation and the building blocks of innovation. You will also learn about prospect theory and how it relates to developing successful winning innovations. Finally, you will learn about developing customer value propositions that form the basis of delivering unique value to consumers....
9件のビデオ (合計88分), 2 readings, 5 quizzes
9件のビデオ
A Concise Framework to Analyze Innovation Problems - Part 19 分
A Concise Framework to Analyze Innovation Problems - Part 25 分
Prospect Theory: Minimizing Losses and Maximizing Gains22 分
Marketing Myopia: Focus on "Needs" for Long-Term Advantage13 分
Developing a Value Proposition - Part 112 分
Developing a Value Proposition - Part 210 分
The Case of DeWalt Tools5 分
Module 1 Summary4 分
2件の学習用教材
Module 1 Overview10 分
Module 1 Readings10 分
5の練習問題
Lesson 1-1 Practice Quiz4 分
Lesson 1-2 Practice Quiz6 分
Lesson 1-3 Practice Quiz4 分
Lesson 1-4 Practice Quiz6 分
Module 1 Quiz22 分
2
4時間で修了

Module 2: There Is More to a Product Than Just Function: Assessing Industry Trends

The second module will focus on a detailed view of innovation and how it relates to the various stakeholders, including consumers, firms, and the overall industry. More importantly, you will learn to assess industry context as you make important innovation decisions. First, you will gain an understanding of concept of the innovation adoption lifecycle and how innovations diffuse in a population of consumers. Then, you will learn about the concepts of the tipping points in an innovation lifecycle, i.e., sales takeoff and firm takeoff for an innovation in a particular new-to-the-world industry. Next, we will study the “failure framework” to examine issues of “overshooting” consumer demand by firms by mapping product performance and consumer expectations trajectories in an innovation context. Finally, you will learn about the different types of innovations and understand the concept of dominant design....
9件のビデオ (合計67分), 2 readings, 6 quizzes
9件のビデオ
Innovation Adoption Lifecycle5 分
Will the "New-to-the-World" Innovation Fly? A Discussion of Sales Takeoff and Firm Takeoff Points - Part 19 分
Will the "New-to-the-World" Innovation Fly? A Discussion of Sales Takeoff and Firm Takeoff Points - Part 210 分
Mapping Performance and Expectations in an Innovation Context - Part 18 分
Mapping Performance and Expectations in an Innovation Context - Part 27 分
Types of Innovations8 分
Module 2 Summary4 分
The Evolution of the PC Industry7 分
2件の学習用教材
Module 2 Overview10 分
Module 2 Readings10 分
5の練習問題
Lesson 2-1 Practice Quiz4 分
Lesson 2-2 Practice Quiz6 分
Lesson 2-3 Practice Quiz6 分
Lesson 2-4 Practice Quiz2 分
Module 2 Quiz20 分
3
2時間で修了

Module 3: Developing Winning Products: Sometimes Less Is More

The third module will touch upon the innovation adoption lifecycle, moving further into managing new product innovations. Beginning with the concept of crossing the chasm, you will learn about the trajectory of a product across the various stages in its life cycle. We will also discuss the process of customer journey mapping and its application in innovative product development. You will learn about developing innovative products from the nascent stages to the mature stages to achieve the perfect product-market fit. Next, we will study the product configuration map to understand its implications in building winning products. ...
7件のビデオ (合計70分), 2 readings, 5 quizzes
7件のビデオ
Crossing Over from Niche Markets to Mass-Market Dominance9 分
Customer Journey Maps: Identifying Moments of Truth15 分
General Philosophy About Building Great Products7 分
Product Configuration Maps: How to Develop Winning Products17 分
Module 3 Summary4 分
The Case of Wikipedia11 分
2件の学習用教材
Module 3 Overview10 分
Module 3 Readings10 分
5の練習問題
Lesson 3-1 Practice Quiz6 分
Lesson 3-2 Practice Quiz4 分
Lesson 3-3 Practice Quiz4 分
Lesson 3-4 Practice Quiz6 分
Module 3 Quiz20 分
4
4時間で修了

Module 4: Executing Innovative Business Models: The Whole Is Bigger Than the Sum of Its Parts

With the fourth module, we will examine the elements of a business model. A business model is highly critical to the success of a company. You will learn about the advantages of a well-articulated innovative business model and how it can be constructed depending on the company capabilities and customer sensibilities. We will look at individual components of a business model and understand the necessity for developing synergies between each of the components. We will then focus on understanding a popular framework called the business model canvas. Finally, we will discuss the specific steps in designing cutting-edge business models through detailed analysis of several examples. ...
9件のビデオ (合計74分), 2 readings, 5 quizzes
9件のビデオ
How Do Innovative Business Models Help Companies? - Part 112 分
How Do Innovative Business Models Help Companies? - Part 211 分
Elements of a Business Model and Business Model Canvas - Part 15 分
Elements of a Business Model and Business Model Canvas - Part 29 分
Designing Innovative Business Models - Part 17 分
Designing Innovative Business Models - Part 29 分
Module 4 Summary4 分
The Case of the Newspaper Industry10 分
2件の学習用教材
Module 4 Overview10 分
Module 4 Readings10 分
4の練習問題
Lesson 4-1 Practice Quiz6 分
Lesson 4-2 Practice Quiz6 分
Lesson 4-3 Practice Quiz6 分
Module 4 Quiz24 分
9分で修了

Course Conclusion

...
1件のビデオ (合計4分)
4.8
36件のレビューChevron Right

50%

コース終了後に新しいキャリアをスタートした

33%

コースが具体的なキャリアアップにつながった

人気のレビュー

by GLFeb 21st 2019

The course is great! The product cycle, business model and the tool that this Innovation course offers makes total sense and are useful to help you track your way to success on innovation segment.

by GPMay 5th 2018

Exceptional course. Interesting and chock-full of new ideas that can easily be put to practical use in solving management, process, and organizational challenges -- any why there are challenges.

講師

Avatar

Raj Echambadi

Alan J. and Joyce D. Baltz Professor | Sr. Associate Dean for Strategic Innovation
Department of Business Administration, College of Business
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E. Geoffrey Love

Associate Professor
Department of Business Administration, Gies College of Business

修士号の取得を目指しましょう

This コース is part of the 100% online Master of Business Administration (iMBA) from イリノイ大学アーバナ・シャンペーン校(University of Illinois at Urbana-Champaign). If you are admitted to the full program, your courses count towards your degree learning.

イリノイ大学アーバナ・シャンペーン校(University of Illinois at Urbana-Champaign)について

The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs. ...

Innovation: From Creativity to Entrepreneurshipの専門講座について

In a world characterized by volatility, uncertainty, complexity, and ambiguity, leaders require innovation skills. Thinking flexibly and developing an entrepreneurial mindset are critical to thriving in uncertain business environments. This specialization addresses how to recognize and question assumptions and constraints so as to identify and capitalize on opportunities. Innovation is needed within existing organizations and to found new organizations. Learning to change the rules of the game by creating innovative value propositions and discovering new market positions for sustained competitive advantage are some of the actionable lessons in this specialization. This specialization will be of value to both aspiring and practicing entrepreneurs as well as employees in established firms who are interested in becoming innovative leaders in an interconnected world....
Innovation: From Creativity to Entrepreneurship

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